Streaming and vinyl boost music to a 20-year high.
In 2024, UK music consumption and recorded music revenues hit a 20-year high, fueled by streaming services and the vinyl revival. Music consumption reached the equivalent of 201.4 million albums,…
Eveready Ultima teams up with Zepto to power urgent moments.
Eveready Industries India Ltd has partnered with Zepto, India’s fastest-growing consumer internet company, to offer rapid delivery of its Ultima Batteries across multiple cities. This collaboration addresses the urgent need…
Godrej No.1 launches ‘Dil se khoobsurat’ campaign, celebrating inner beauty.
Godrej No.1, a popular soap brand from Godrej Consumer Products, has launched a new TV commercial as part of its ‘Dil Se Khoobsurat’ campaign. Known for its natural ingredients like…
Karisma Kapoor partners with Oleev to inspire healthier choices for women.
Karisma Kapoor has joined Oleev as its brand ambassador, inspiring women to prioritize health and make thoughtful choices for themselves and their families. Oleev’s latest campaign, featuring Kapoor, encourages breaking…
Meta appoints Dana White and two others to its board.
Meta has elected Dana White, John Elkann, and Charlie Songhurst to its board of directors. CEO Mark Zuckerberg highlighted their expertise in AI, wearables, and innovation. Dana White, President and…
Akasa Air names Belson Coutinho as COO.
Akasa Air has appointed Belson Coutinho as its Chief Operating Officer (COO). Coutinho, a co-founder of the airline, has been part of its executive team since its inception in 2022.…
Palal Bhattacharjee promoted to Executive Director – Marketing Sciences at PHD.
Palal Bhattacharjee has been promoted to Executive Director – Marketing Sciences at PHD, after serving as Senior Director in the same department. Having joined PHD in August 2023, Bhattacharjee’s new…
Premjeet Sodhi appointed Global Lead for Measurement & Analytics at OpenDoor.
Premjeet Sodhi has been appointed Global Lead for Measurement & Analytics at OpenDoor, WPP’s dedicated division managing Amazon’s account. Announcing the move on LinkedIn, Sodhi expressed his excitement to drive…
Vritti iMedia launches Audiowala Digital Display boards at 237 bus stations in Karnataka.
Vritti iMedia has launched Audiowala Bus Stand LED Digital Display Boards at 237 KSRTC bus stations across Karnataka. This expansion strengthens Audiowala’s position as India’s leading digital audio network, now…
Protean unveils ‘Apni Kahaani ka Hero’ campaign featuring Pankaj Tripathi.
Protean eGov Technologies has unveiled its new brand campaign, “Apni Kahaani ka Hero,” featuring Pankaj Tripathi as the brand ambassador. The campaign celebrates the resilience and aspirations of everyday Indians,…
Sameer Singh exits as TikTok North America Ad Sales Head.
Sameer Singh, TikTok’s North America Ad Sales Head, has announced his resignation, effective February. Singh, who joined ByteDance in 2019, played a pivotal role in growing TikTok’s ad business globally.…
FCB tops The One Club’s Global Creative Rankings.
FCB New York retained its title as Global Agency of the Year, with FCB Global crowned Agency Network of the Year for 2024 in The One Club for Creativity’s Global…
Foxtale celebrates its 3rd anniversary with a bash hosted by Shalini Passi.
Foxtale, the innovative skincare brand, celebrates its third anniversary with a glamorous video featuring Shalini Passi. Known for her chic style, Shalini hosts the brand’s birthday bash, offering a guide…
OYO will no longer accommodate unmarried couples.
OYO has updated its check-in policy, now discouraging unmarried couples from checking in at its partner hotels. Starting in Meerut, couples must provide valid proof of relationship, even for online…
ThinkROI names Nitin Kalel as Director of Technology.
ThinkROI, a leading digital media and creative agency, has appointed Nitin Kalel as Director – Technology. With over 20 years of experience in digital innovation, Nitin has worked with top…
Rannvijay Singha teams up with STRCH to revolutionize activewear.
STRCH, India’s leading premium activewear brand, has launched a new Digital Film featuring TV icon Rannvijay Singha, highlighting the brand’s mission to combine comfort and functionality. The film showcases Rannvijay…
OPPO India unveils ‘Live in the Moment’ campaign featuring celebrities.
OPPO India has launched its ‘Live in the Moment’ campaign featuring Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina to showcase the essence of the Reno13 Series, set to debut in…
MAD Group Launches Xley, a Global Creator Marketplace
MAD Group has launched Xley, an AI and ML-powered platform aimed at transforming brand-creator collaborations. Xley is an invite-only creator marketplace that simplifies and optimizes the process with data-driven tools,…
Hyundai’s New TVC, “India’s Ready: Electric is CRETA,” Inspires Change
Hyundai Motor India has unveiled the Hyundai CRETA Electric, an electric SUV that blends bold design, advanced technology, and top-notch safety to set new standards in India’s EV market. Accompanied…
Blinkit Introduces 10-Minute Ambulance Service for Emergency Care
Blinkit, India’s leading quick-commerce platform, has launched a 10-minute ambulance service in Gurugram to address critical gaps in emergency healthcare response times. Using its robust logistics network, Blinkit ensures ambulances…
Ghatkopar crash caused a 15% drop in Mumbai’s OOH market, says RoshanSpace’s Junaid Shaikh.
The collapse of a massive hoarding in Ghatkopar, Mumbai, in May, which caused 17 deaths and over 75 injuries, disrupted the city’s out-of-home (OOH) advertising industry, reducing its revenue by…
Matrimony.com appoints Anil Kapoor as Brand Ambassador.
Matrimony.com has appointed veteran actor Anil Kapoor as its brand ambassador to expand the reach of its community-based matrimony services. CEO Murugavel Janakiraman highlighted Kapoor’s appeal as a caring family…
EaseMyTrip appoints Rikant Pittie as CEO.
EaseMyTrip has appointed Rikant Pittie as its CEO and Co-founder. In this role, he will lead the company’s strategic initiatives, innovation, and customer experience to strengthen its position in the…
WPP appoints Deepa Jatkar of Wavemaker as head of its Amazon-focused unit in India.
WPP has appointed Deepa Jatkar, formerly of Wavemaker, as India head for OpenDoor, a specialized unit created to manage Amazon’s media account. Amazon’s media business, considered the “Global Media Pitch…
McCain unites families this winter, one smile at a time.
McCain Foods India has launched a heartwarming Winter Campaign, focusing on the warmth and unity of family gatherings. The TVC highlights the bond between grandparents and grandchildren, showcasing how McCain…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Gaurav Malik”
1- As we approach 2025, what are the most significant shifts you’ve observed in the media landscape over the past year, and how do you think these changes will continue…
Mili Kapoor named Product Marketing Lead for iPad at Apple.
Mili Kapoor has been appointed as the Product Marketing Lead for iPad at Apple. Prior to this, she was the Consumer Marketing Leader at Philips, a role she announced on…
Simply Fresh kicks off the year with its #NewYearOldResolutions campaign.
Simply Fresh, BN Group’s edible oil brand, has launched the #NewYearOldResolutions campaign, urging people to revisit and fulfill past New Year resolutions before making new ones. The campaign features a…
Redmatter adds three new clients to its roster.
Redmatter, a leading full-funnel marketing agency, has added three new clients to its portfolio: Hansaplast, South India Jewellery, and Snackster by Sneha Group. This expansion highlights the agency’s growing presence…
Flipkart’s night owl party animals star in a new Minutes ad.
As the New Year’s party season kicks off, Flipkart has launched a fun ad for its quick-commerce service, Flipkart Minutes. The campaign features a group of party animals, including a…