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ICICI Bank has signed a Memorandum of Understanding (MoU) with the Commonwealth Bank of Australia (CBA) to enhance support for customers across the Australia-India corridor. The agreement was signed by…
Glance has launched Glance TV, a groundbreaking feature that transforms idle TV screens into AI-powered smart surfaces. Initially rolled out in India with Airtel as its first partner, Glance TV…
REHAU India has appointed Tushar Verma as Executive Vice President to drive the company’s growth in India and Southeast Asia. Tushar, an alumnus of IIM Kolkata, brings extensive experience from…
Amazon India’s head of advertising, Girish Prabhu, announced the upcoming launch of “Sponsored TV” in 2025, an ad platform designed to help businesses of all sizes advertise on OTT services…
Uber has launched its new campaign, #SafetyNeverStops, to raise awareness about the safety challenges women face while using transportation. The campaign features stand-up comedians Shreeja Chaturvedi, Shreya Priyam Roy, and…
DOMS Industries has appointed Media Care to handle the digital marketing for its ‘Amariz’ brand. Media Care will develop campaigns, create content, manage influencer marketing, and oversee social media ads…
The E-Gaming Federation (EGF) has partnered with Social & Media Matters to launch a campaign promoting responsible gaming practices across India. The initiative will host interactive workshops at 30 colleges…
JSW Paints has launched a new digital campaign, ‘Room of Hope’, created by TBWAIndia. The film showcases the transformation of an orphanage’s lifeless room into a vibrant, welcoming homestay, symbolizing…
Omnicom is set to acquire rival Interpublic Group (IPG) in a $30 billion deal, creating a global advertising powerhouse. The merger, expected to close by mid-2025, will combine Omnicom’s vast…
82.5 Communications, part of the Ogilvy Group, has won the mandate to lead the launch campaign for Indian Craft Brewery (ICB), a new microbrewery in Bengaluru. The agency will handle…
Flipkart has launched its ‘End of Season Sale’ (EOSS) starting December 7, 2024, featuring over 10 lakh styles from various brands and sellers. The week-long event will include updates to…
IDFC FIRST Bank has launched an AI-powered holographic avatar of Amitabh Bachchan, enabling customers to interact and access information about the bank’s products like Zero Fee Banking and Monthly Interest…
ZEE Entertainment and Yamaha Motors have collaborated to reinvent Yamaha’s iconic “The Call of the Blue” campaign with the contestants of Sa Re Ga Ma Pa. This partnership brings a…
Max Level, a marketing and PR agency built by gamers, has been awarded the PR and social media mandates for 88 Games, the newly launched game development division of 88…
Hyatt India has launched an innovative Food and Beverage (F&B) campaign to strengthen its leadership in the country’s luxury culinary scene. The campaign aligns with Hyatt’s core value of caring…
Taneira’s latest campaign, ‘For Beautiful Beginnings’, celebrates the emotional journey of brides across India as they transition from their childhood home to a new life. Featuring Mrunal Thakur, the campaign…
Hindustan Unilever Limited (HUL) has launched a premiumisation strategy aimed at tapping into India’s expanding premium consumer market. By 2030, more households are expected to earn between $8,500 and $40,000…
Tempest Advertising participated in the JITO Ladies Premier League player auction and successfully acquired one of the six teams, bidding for top players. The auction featured players ranging from 20…
Global digital agency DEPT® has partnered with Shopify to help businesses unlock the future of commerce. Combining DEPT®’s expertise in technology and marketing with Shopify’s scalable platform, the partnership offers…
Spinz, the skincare brand from CavinKare, launches its new TVC campaign for Spinz BB Face Talc, emphasizing that special moments deserve perfection. Titled “Special Occasion Ka Special Powder,” the campaign…
Libas, a leading women’s fashion brand in India, has launched its festive campaign #SajDhajKe, featuring Bollywood actress Avneet Kaur. With the wedding season in full swing, the collection combines traditional…
Teads has strengthened its partnership with VIDAA USA, enhancing CTV advertising campaigns globally. This collaboration allows Teads to deliver impactful ads on VIDAA-powered smart TVs, including those by Hisense, Toshiba,…
AdLift has been appointed as the official digital media partner for King Koil, India’s leading premium sleep solutions brand. This partnership will focus on enhancing King Koil’s online presence, increasing…
Adobe has appointed Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing, reporting to CEO Shantanu Narayen. Balazs previously served as CMO and General Manager at…
Zepto has surpassed Rs 1,000 crore in annualized ad revenue, just three years after launching its ad business, announced co-founder and CEO Aadit Palicha on LinkedIn. The company’s ad business…
Infectious Advertising has appointed Akshay Kapnadak as its Chief Creative Officer. Akshay, with 27 years of experience, will work alongside Creative Chairman Ramanuj Shastry to enhance the agency’s creative output.…
Aditya Birla Sun Life Insurance (ABSLI) has launched a 3D anamorphic advertisement in Mumbai as part of its #BoodheHokeKyaBanoge campaign. Located opposite Priyadarshini Office, the ad uses advanced visual technology…
During quarterly earnings call earlier this month, Yoshimitsu Goto, CFO of Japan’s SoftBank Group, shared the company’s updated investment strategy. After two years in “defensive mode,” SoftBank, one of the…
NODWIN Gaming, a subsidiary of Nazara Technologies, has acquired Trinity Gaming, a leading gaming agency and platform MCN/CSP, for INR 24 crore. Trinity will become a fully owned subsidiary, with…
In 2022, Hindustan Unilever’s (HUL) Surf Excel became the first non-food brand in India’s FMCG sector to reach $1 billion in sales, achieving “unicorn” status. HUL projects that Surf Excel…