Gateway To The Media Industry Insights
EaseMyTrip.com has entered the aviation market by acquiring a 49% stake in Big Charter Pvt Ltd, driven by rising demand for chartered flights among corporate clients and high-net-worth individuals. This…
March 24, 2025; Mumbai, India: Marking its 56th edition, The Advertising Club’s ABBY Awards powered by One Show, continues to strengthen its position as South Asia’s gold standard that honours…
Furlenco has partnered with Royal Challengers Bengaluru (RCB) as the Official Furniture Partner for the Indian T20 League 2025, expanding its previous collaboration from the Women’s T20 League. The brand…
Good Home, a leading brand from TTK Healthcare, has launched a new campaign, “Bathroom Nahi, Freshroom,” created by Curry Nation. The campaign aims to revolutionize the air freshener category by…
The CCI’s investigation into top media agencies in India, including GroupM, Dentsu, Madison, Publicis, and IPG, has raised more questions than answers. Speculation surrounds whether agencies were colluding to overcharge…
UBON, India’s leading gadget accessory brand, has extended its partnership with Rajasthan Royals as the Official Audio Partner for the third consecutive year, lasting until the end of the 2026…
Liqvd Asia, a digital-first advertising agency, has acquired AdLift, a leading performance marketing and SEO agency. This strategic acquisition aims to enhance Liqvd Asia’s position in integrated marketing, combining branding,…
Havas has promoted François Laroze to Global Chief Operating Officer (COO), in addition to his role as Chief Financial Officer (CFO), following the company’s successful listing on Euronext Amsterdam. Laroze,…
Grapes Worldwide, an integrated communication agency, has secured the digital mandate for LivWell. The Bangalore-based team will focus on strengthening LivWell’s digital presence, branding, and positioning. The agency will handle…
Colgate-Palmolive (India) Limited has reappointed three directors, pending approval via a postal ballot. The decision follows the Nomination and Remuneration Committee’s recommendation. The company confirmed that none of the directors…
Zarrar Don has been appointed Chief Revenue & Business Growth Officer at Moneycontrol, where he will drive sales and revenue growth across all formats. With over 20 years of experience…
Kotak Mahindra Bank has launched ‘Hausla Talks,’ a platform to share inspiring stories of ambition, courage, and success. Part of Kotak’s new brand philosophy, ‘Hausla Hai Toh Ho Jayega,’ the…
17th March, 2025; Mumbai, India: The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) are thrilled to announce the much-anticipated return of Goafest to its iconic home…
Mankind’s Gas-O-Fast has appointed Story Digital as its creative agency, entrusting them with 360-degree brand communication across digital and mainline platforms. The agency aims to enhance Gas-O-Fast’s strong market presence…
Salt Brand Solutions has appointed Sudeep Puthyathaya as Executive Creative Director, strengthening its leadership alongside Executive Director Sagar Mahabaleshwarkar and Director Mahesh Chauhan. With over 23 years of experience, Sudeep…
Indian fashion label HUEMN has collaborated with star cricketer Shreyas Iyer to launch a dynamic capsule collection that blends sport and streetwear. Reflecting Iyer’s signature style and HUEMN’s design ethos,…
Prasar Bharati has extended free access to its SHABD service until March 2026 to support small media organizations. Launched in March 2024, PB-SHABD provides logo-free daily news content in video,…
Ajay Devgn has launched Prismix, an AI-driven company focused on generative storytelling. Devgn will serve as Chairman, with his nephew Danish Devgn as Co-Founder and Chief Business Officer, actor Vatsal…
The Indian government has unveiled a $1 billion fund to support the country’s rapidly growing creator economy. Announced by MIB Minister Ashwini Vaishnaw, the initiative aims to provide financial aid,…
This Holi, Indica is redefining celebrations with its #AddColorToYourLife initiative, focusing on inclusivity, emotions, and care. The brand has launched two impactful digital campaigns promoting its Indica Crème Hair Color.…
Nokia reported strong financial results for Q4 and full-year 2024. In Q4, net sales grew by 9% (10% reported), driven by Network Infrastructure, Nokia Technologies, and Cloud & Network Services.…
Réal, a brand from Dabur India Limited, offers a wide range of healthy fruit juices and beverages. Its latest campaign encourages consumers to switch from sugary colas to Réal juices,…
Cadbury Dairy Milk’s latest campaign promotes kindness and acceptance, encouraging people to look beyond differences and embrace shared humanity. In a world often divided by backgrounds and beliefs, the brand…
Ather Energy has appointed Saurabh Sharma as its new Head of Marketing. With over 15 years of experience, Saurabh has played a key role in shaping Ather’s brand, including the…
Cinelytic, a leading AI-powered content intelligence platform, has acquired Jumpcut Media, a top provider of AI-driven IP management and audience analysis tools. This move strengthens Cinelytic’s ability to optimize decision-making…
Nissan has announced a major leadership overhaul to drive short-term performance and long-term growth. Ivan Espinosa, the current chief planning officer, will become president and CEO on April 1st, replacing…
Samsung has launched the Bespoke AI™ Laundry washing machine with a campaign showcasing how its advanced AI technology simplifies laundry by removing the guesswork. The campaign features Nimrat Kaur and…
Kapture CX has appointed Devika Rajeev as Head of HR. With 13 years of experience in performance management, rewards, and talent development, she has led HR functions across MNCs and…
L’Oréal has promoted Aniket Basu to Chief Digital Officer of its Consumer Products Division. In this role, he will lead digital transformation and innovation to enhance consumer engagement. Previously, Basu…
Mirinda is celebrating Holi with a vibrant new campaign film that captures the brand’s playful spirit. The film showcases a lighthearted moment between a mother and son, where Mirinda transforms…