Gateway To The Media Industry Insights
The US presidential election and Donald Trump’s win have sparked a crypto-friendly global sentiment, boosting Bitcoin prices past $82,000. Trump, a strong crypto advocate, has promised to make the US…
Identity and data-sharing platform Equal has raised $10 million in a Series A round, led by Prosus Ventures and Tomales Bay Capital, with participation from Blume Ventures, DST Global, Quona…
WPP has announced a new investment in India with the opening of a state-of-the-art campus in Chennai, marking its third campus in the country after Mumbai and Gurgaon. India, WPP’s…
Amid the challenges facing the edtech sector, Bhanzu has raised $16.5 million (approx. INR 139 crore) in a Series B funding round led by Epiq Capital, with participation from Z3Partners,…
As the wedding season kicks off, Myntra has partnered with Bollywood star Anushka Sharma to launch a new campaign showcasing six stunning makeup looks for every wedding occasion. The campaign…
Despite over 18 esports organizations shutting down in India this year, Global Esports (GE) has become the country’s first profitable esports organization. GE’s revenue has quadrupled, with projections for a…
Swiggy Instamart and Prime Video team up for a new ad featuring Varun Dhawan as ‘Bunny’ from the upcoming series Citadel: Honey Bunny. The ad blends spy action with Swiggy…
Carlsberg Group has appointed We Are Social as its global social media agency. The UK office of the agency won the competitive pitch and will handle strategy, creative campaigns, and…
Emami reduced its advertising and sales promotion spend by 35.45% in Q2 FY25, down to Rs 94.29 crore from Rs 146.09 crore in the previous quarter. Year-on-year, ad spend also…
Traveltech startup The Hosteller has raised INR 48 Cr (around $5.7 Mn) in a funding round led by existing investor V3 Ventures, with INR 16 Cr in debt from Blacksoil.…
Microsoft AI CEO Mustafa Suleyman, co-founder of DeepMind and Inflection AI, has called India one of the company’s fastest-growing markets. During his first visit to India, he praised the country’s…
Bengaluru-based D2C fitness startup Boldfit has raised INR 110 Cr (approximately $13 million) in a new funding round led by Bessemer Venture Partners. The company plans to use the funds…
Amazon and Flipkart’s attempts to monetize their in-house delivery services have not significantly impacted India’s logistics industry. As e-commerce growth slows, both companies are discovering that handling their own orders…
Lenskart, led by Peyush Bansal, posted a 43.2% increase in operating revenue, reaching Rs 5,427.7 crore in FY24, up from Rs 3,788.02 crore in FY23, as per company filings. Expenses…
Publicis Groupe South Asia has appointed Lalatendu Das (LD) as CEO of Publicis Media South Asia, a newly created role. Previously the CEO of Performics India, LD will continue reporting…
M&C Saatchi UAE is expanding its capabilities by bringing M&C Saatchi Sport & Entertainment to the region. Known for its impactful campaigns with global brands like Barclays, LEGO, and Kia,…
Intel has once again partnered with Dentsu Gaming and StreamO to launch the 2024 edition of Intel Gamer Days. Targeting Gen Z gamers across 35 countries, the campaign aims to…
WPP’s THOMPSON, part of the VML network, has secured a $1.9B, 10-year contract to continue managing the U.S. Marine Corps Recruiting Command (MCRC) Advertising Program. This long-standing partnership, which dates…
The highly anticipated 10th edition of India Affiliate Summit (IAS), the premier affiliate marketing event in the country, organised by the Internet and Mobile Association of India (IAMAI) is set…
Pepperfry has appointed Shubbam Sharma as its Chief Growth Officer. With over 17 years of experience in retail, e-commerce, and omnichannel strategies, Shubbam will lead the company’s growth initiatives, focusing…
India’s leading FMCG companies have reduced their ad and promotion spending in Q2 FY25 due to high food inflation and weaker urban demand. According to TAM AdEx, FMCG TV ad…
Livpure, a SAR Group company specializing in water purification and appliance technology, has appointed Rahul Khanna as the Head of its Strategic Business Unit for Appliances. With over 17 years…
Sokrati, a leading digital growth agency in India, has announced a strategic partnership with VWO, a global leader in A/B testing and conversion rate optimization. This collaboration aims to enhance…
CNN International Commercial and Hyundai Motor Company have teamed up for a campaign that highlights inspiring global success stories. This initiative blends advertising, branded content, and sponsorship to reflect Hyundai’s…
Muthoot Finance, India’s leading gold loan NBFC, has launched an ad campaign titled ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ featuring Amitabh Bachchan. The campaign includes three ads showcasing Muthoot’s financial…
Meta Platforms, the parent company of Facebook and Instagram, reported a record Q3 revenue of $40.58 billion, a 19% year-over-year increase, driven by strong ad growth of $39.8 billion. This…
Upstox has launched a brand campaign for Muhurat Trading, blending tradition with modern investment opportunities to encourage equity participation this Diwali. The campaign, titled “Iss Diwali, Kuch Naya,” promotes new…
HDFC ERGO General Insurance has launched a media campaign, ‘Shubh Diwali, Surakshit Diwali,’ to highlight the importance of insurance during the festive season. Diwali, a time for new beginnings and…
Dollar Industries Limited is shaking up the hosiery market with its new athleisure campaign, “Why So Formal?”, created by Lowe Lintas. The campaign challenges traditional dress codes, promoting athleisure wear…
Propelld, a leading fintech in education lending in India, has appointed Manoj Shetty as Chief Business Officer (CBO) to drive growth in the study abroad market. Shetty brings over 25…