Gateway To The Media Industry Insights
Zepto has launched a new out-of-home (OOH) campaign in Uttar Pradesh, using puns and song-inspired wordplay to capture attention on the streets of cities like Bareilly, Gorakhpur, Ghaziabad, and Saharanpur.…
1. At this time last year, we were all discussing the impact and future possibilities of a cookie-less world. Are there any specific trends and market shifts you’d like to…
Ritika Malhotra has stepped into the role of Head of Digital at FCB Interface, sharing the news via a LinkedIn post. Previously, Malhotra held the position of Head of Digital…
Roku, the top-selling TV OS in the U.S., Canada, and Mexico, has surpassed 90 million streaming households by January 2025, solidifying streaming as the leading TV viewing method. Roku is…
In 2024, UK music consumption and recorded music revenues hit a 20-year high, fueled by streaming services and the vinyl revival. Music consumption reached the equivalent of 201.4 million albums,…
Eveready Industries India Ltd has partnered with Zepto, India’s fastest-growing consumer internet company, to offer rapid delivery of its Ultima Batteries across multiple cities. This collaboration addresses the urgent need…
Godrej No.1, a popular soap brand from Godrej Consumer Products, has launched a new TV commercial as part of its ‘Dil Se Khoobsurat’ campaign. Known for its natural ingredients like…
Karisma Kapoor has joined Oleev as its brand ambassador, inspiring women to prioritize health and make thoughtful choices for themselves and their families. Oleev’s latest campaign, featuring Kapoor, encourages breaking…
Meta has elected Dana White, John Elkann, and Charlie Songhurst to its board of directors. CEO Mark Zuckerberg highlighted their expertise in AI, wearables, and innovation. Dana White, President and…
Akasa Air has appointed Belson Coutinho as its Chief Operating Officer (COO). Coutinho, a co-founder of the airline, has been part of its executive team since its inception in 2022.…
Palal Bhattacharjee has been promoted to Executive Director – Marketing Sciences at PHD, after serving as Senior Director in the same department. Having joined PHD in August 2023, Bhattacharjee’s new…
Premjeet Sodhi has been appointed Global Lead for Measurement & Analytics at OpenDoor, WPP’s dedicated division managing Amazon’s account. Announcing the move on LinkedIn, Sodhi expressed his excitement to drive…
Vritti iMedia has launched Audiowala Bus Stand LED Digital Display Boards at 237 KSRTC bus stations across Karnataka. This expansion strengthens Audiowala’s position as India’s leading digital audio network, now…
Protean eGov Technologies has unveiled its new brand campaign, “Apni Kahaani ka Hero,” featuring Pankaj Tripathi as the brand ambassador. The campaign celebrates the resilience and aspirations of everyday Indians,…
Sameer Singh, TikTok’s North America Ad Sales Head, has announced his resignation, effective February. Singh, who joined ByteDance in 2019, played a pivotal role in growing TikTok’s ad business globally.…
FCB New York retained its title as Global Agency of the Year, with FCB Global crowned Agency Network of the Year for 2024 in The One Club for Creativity’s Global…
Foxtale, the innovative skincare brand, celebrates its third anniversary with a glamorous video featuring Shalini Passi. Known for her chic style, Shalini hosts the brand’s birthday bash, offering a guide…
OYO has updated its check-in policy, now discouraging unmarried couples from checking in at its partner hotels. Starting in Meerut, couples must provide valid proof of relationship, even for online…
ThinkROI, a leading digital media and creative agency, has appointed Nitin Kalel as Director – Technology. With over 20 years of experience in digital innovation, Nitin has worked with top…
STRCH, India’s leading premium activewear brand, has launched a new Digital Film featuring TV icon Rannvijay Singha, highlighting the brand’s mission to combine comfort and functionality. The film showcases Rannvijay…
OPPO India has launched its ‘Live in the Moment’ campaign featuring Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina to showcase the essence of the Reno13 Series, set to debut in…
MAD Group has launched Xley, an AI and ML-powered platform aimed at transforming brand-creator collaborations. Xley is an invite-only creator marketplace that simplifies and optimizes the process with data-driven tools,…
Hyundai Motor India has unveiled the Hyundai CRETA Electric, an electric SUV that blends bold design, advanced technology, and top-notch safety to set new standards in India’s EV market. Accompanied…
Blinkit, India’s leading quick-commerce platform, has launched a 10-minute ambulance service in Gurugram to address critical gaps in emergency healthcare response times. Using its robust logistics network, Blinkit ensures ambulances…
The collapse of a massive hoarding in Ghatkopar, Mumbai, in May, which caused 17 deaths and over 75 injuries, disrupted the city’s out-of-home (OOH) advertising industry, reducing its revenue by…
Matrimony.com has appointed veteran actor Anil Kapoor as its brand ambassador to expand the reach of its community-based matrimony services. CEO Murugavel Janakiraman highlighted Kapoor’s appeal as a caring family…
EaseMyTrip has appointed Rikant Pittie as its CEO and Co-founder. In this role, he will lead the company’s strategic initiatives, innovation, and customer experience to strengthen its position in the…
WPP has appointed Deepa Jatkar, formerly of Wavemaker, as India head for OpenDoor, a specialized unit created to manage Amazon’s media account. Amazon’s media business, considered the “Global Media Pitch…
McCain Foods India has launched a heartwarming Winter Campaign, focusing on the warmth and unity of family gatherings. The TVC highlights the bond between grandparents and grandchildren, showcasing how McCain…
1- As we approach 2025, what are the most significant shifts you’ve observed in the media landscape over the past year, and how do you think these changes will continue…