SAVE THE DATE – Digital Commerce Expo
Explore cutting-edge solutions and digital tools revolutionising the future of customer experience at Digital Commerce Expo on 2 & 3 October at the Excel, London The digital landscape is evolving…
The Man Company’s 2024 Rakhi rap: ‘Bhai Mera 10/10 Hai’
The Man Company, a leading name in premium men’s grooming, has launched a unique Rakshabandhan campaign featuring an innovative rap video that offers a modern take on sibling relationships. Timed…
WPP to develop generative 3D environments in partnership with NVIDIA
At SIGGRAPH, WPP showcased the next phase of its partnership with NVIDIA, utilizing the new NVIDIA NIM microservices for Universal Scene Description (OpenUSD) to create generative 3D landscapes and worlds…
Infibeam Avenues to acquire a 54% stake in Rediff.com
Infibeam Avenues, a Gujarat-based company, has agreed to acquire a 54% stake in Rediff.com for approximately Rs.50 crore. This move marks Infibeam’s entry into consumer-facing digital financial services. By integrating…
Bata’s Power drives Nisha Dahiya towards her Olympic dream.
Power, the flagship athleisure brand from Bata, is excited to announce its partnership with wrestler Nisha Dahiya as she represents India at the Paris Olympics 2024. Upholding the brand’s ‘Stronger…
Anant S. Iyer has been appointed as the Director General of CIABC.
Anant S. Iyer has been appointed as the new Director General of the Confederation of Indian Alcoholic Beverage Companies (CIABC), the leading organization representing over 20 major Indian liquor manufacturers.…
Metro Brands names Mohit Dhanjal as its new Chief Operating Officer.
Metro Brands Limited, India’s leading footwear retailer, has announced the appointment of Mohit Dhanjal as its new Chief Operating Officer (COO), effective immediately. Dhanjal, known for his impressive track record…
Tira reveals ‘The House Party,’ celebrating beauty ‘For Every You.’
Tira is excited to unveil its latest campaign, “The House Party,” featuring its three ambassadors—Kareena Kapoor Khan, Kiara Advani, and Suhana Khan—reuniting for this grand initiative. Known for its commitment…
52 of the top 53 apps in India employ deceptive patterns.
A groundbreaking study by the ASCI Academy, in collaboration with design firm Parallel HQ, has exposed the widespread use of deceptive design patterns in popular Indian apps. Titled “Conscious Patterns,”…
Anushree Chandran Promoted to Senior Vice-President and Head of Corporate Communications, South Asia at Publicis Groupe.
Publicis Groupe has announced the promotion of Anushree Chandran to the position of Senior Vice-President and Head of Corporate Communications for South Asia. Previously serving as Vice President & Head…
Landor appoints Lulu Raghavan as President of APAC.
Landor has announced the promotion of Lulu Raghavan to President of APAC. With a remarkable 23-year tenure at Landor, Lulu brings extensive experience and a deep understanding of the branding…
Bharat Matrimony launches new ‘Wedding Games’ campaign.
As the world gears up for the international games in pursuit of gold, Matrimony.com, India’s leading matrimony platform, is set to capture hearts with its creative ‘Wedding Games’ campaign. This…
Lemonn is the official gold partner for the India vs. Sri Lanka ODI series.
PeepalCo’s investment app, Lemonn, is expanding its “Zero Rupaiye Ka Kharcha, Duniya Bhar Mein Charcha” campaign as the associate gold partner for the three-match ODI series between India and Sri…
Times OOH has obtained exclusive advertising rights for Mumbai Metro Line 3.
Times Innovative Media Ltd (Times OOH), a leading player in Out-of-Home (OOH) advertising, has secured exclusive advertising rights for Mumbai Metro Line 3. This achievement solidifies Times OOH’s reputation for…
WPP has named Philip Jansen as the non-executive chairman of the board.
WPP has appointed Philip Jansen as a Non-Executive Director and Chair-designate, effective September 16, 2024. He will succeed Roberto Quarta as Non-Executive Chair starting January 1, 2025. Jansen, who was…
Renee Kishore Promoted to General Manager at EssenceMediacom India.
EssenceMediacom India is thrilled to announce the promotion of Renee Kishore to the position of General Manager. This advancement comes as Renee transitions from her previous role as Senior Director…
Cipla Health advocates for the WHO-recommended ‘Asli’ ORS for effective hydration.
Cipla Health has launched a nationwide campaign for Prolyte ORS titled “World Health Organization (W.H.O.) recommended formula nahi, toh ORS Asli nahi,” emphasizing the importance of using WHO-recommended Oral Rehydration…
Cheil’s Experience Commerce secures the Digital and Media mandate for EVEREADY.
Experience Commerce (EC), part of the Cheil Network, has been awarded the annual digital and media mandate for EVEREADY Industries India Ltd. EC’s Mumbai office will handle a range of…
Warner Bros Discovery Files Lawsuit Against the NBA Over Media Rights Agreement.
On Friday, Warner Bros Discovery (WBD.O) and its sports division, Turner Broadcasting System, filed a lawsuit against the National Basketball Association (NBA) in New York, challenging the league’s rejection of…
Yesterday’s Best Practices can be Tomorrow’s Outdated Strategies – Gopa Menon.
1. With over 25 years of experience in digital marketing and numerous awards to your name, what drives your passion and dedication in this ever-evolving industry? What fuels my passion…
Standard Chartered and the Museum of Solutions Collaborate on the Futuremakers Initiative.
Standard Chartered Bank and the Museum of Solutions in Mumbai have teamed up to launch the Futuremakers programme, aimed at empowering 100 children from Brihanmumbai Municipal Corporation (BMC) schools. This…
Propelld unveils a heartfelt Parent’s Day campaign: #UnveilTheirStory.
Propelld, a trailblazer in education financing in India, has launched a touching Parent’s Day campaign titled #UnveilTheirStory. This initiative aims to highlight the often-overlooked aspects of parenting, focusing on the…
WHILL India appoints Ashish Vidyarthi as its brand ambassador.
Actor Ashish Vidyarthi has joined forces with WHILL India, a leading provider of personal mobility solutions, to revolutionize the Indian mobility market. This partnership is set to enhance accessibility and…
MICA and WebEngage team up to introduce the ‘Tech Tonic’ course.
As brands focus more on retaining existing customers rather than acquiring new ones, MICA Ahmedabad has launched a new course, ‘Tech Tonic – Consumer Tech and Campaign Management’. This program,…
ALi Corporation, ACCESS Europe, and NetRange have joined forces in a new alliance.
ALi Corporation, ACCESS Europe, and NetRange have formed a significant partnership in the Set-Top Box (STB) industry. This alliance integrates ACCESS Europe’s cloud-based browser solution, ACCESS Twine Micro Client, with…
Publicis Groupe is set to acquire the influencer marketing firm Influential.
Publicis Groupe has announced its acquisition of Influential, the leading influencer marketing platform. Influential, which boasts a proprietary AI-driven technology and a network of over 3.5 million creators, will enhance…
Social Panga Secures Digital Mandate for Balaji Wafers.
Social Panga, the integrated creative and digital marketing agency with offices in Bengaluru, Delhi/NCR, Mumbai, and Dubai, has secured the digital creative and communication mandate for Balaji Wafers, a leading…
Industry Leaders’ Perspectives on Google’s Decision to Retain Cookies in Chrome Browser.
In an unexpected turn of events, Google has revealed that third-party cookies will continue to be supported in Chrome browsers indefinitely, overturning its earlier plan to phase them out by…
Hiral Talekar Takes on Senior Role at EssenceMediacom India, Leaving Mark at Inventive Media.
In a notable career move, Hiral Talekar has transitioned from her role as Co-Founder at Inventive Media to become the Senior Investment Director at EssenceMediacom India, one of the world’s…
Google has decided to retain third-party cookies in its Chrome browser.
Google has reversed its decision to phase out third-party cookies in its Chrome browser, a move that comes after years of promising to eliminate these small bits of code used…