Gateway To The Media Industry Insights
Amazon has entered India’s quick commerce market with a pilot program, Amazon Now, in select Bengaluru areas, promising 10-minute deliveries. Initially focused on groceries and essentials, it plans to expand…
Amazon’s ad revenue reached $17.3 billion in Q4FY24, growing 18% year-over-year, according to CEO Andy Jassy. The revenue comes from programs like sponsored ads, display, and video ads for sellers,…
Amazon is ramping up its advertising on X (formerly Twitter) after pulling back over a year ago due to concerns about hate speech, the Wall Street Journal reports. This move…
Vijay Iyer, after a successful nine-year tenure at Amazon Ads India, has joined Flipkart as Vice President and General Manager of Flipkart Ads. This move is part of Flipkart’s strategy…
Amazon India’s head of advertising, Girish Prabhu, announced the upcoming launch of “Sponsored TV” in 2025, an ad platform designed to help businesses of all sizes advertise on OTT services…
Amazon and Flipkart’s attempts to monetize their in-house delivery services have not significantly impacted India’s logistics industry. As e-commerce growth slows, both companies are discovering that handling their own orders…
Amazon recently acquired certain assets of MX Player, including the MX Player app, a leading free streaming OTT service in India. With this acquisition, Amazon is merging two of India’s…
Reportedly, IPG Mediabrands, WPP, and Omnicom Media Group have been shortlisted by Amazon for the pitch process to secure its media mandate, as per Campaign US. The briefing for Amazon’s…