Amazon Ads - Advertising Reporter

Amazon ads new features to its demand-side platform and marketing cloud.

October 16, 2024 Advertising Reporter Staff

At the annual Amazon Ads event, unBoxed, in Austin, Texas, Amazon introduced new features for its Demand-Side Platform (DSP) and Marketing Cloud (AMC) aimed at optimizing the marketing funnel. Girish…

Amazon Ads launches AI image generation tool in India to boost creativity.

October 4, 2024 Advertising Reporter Staff

Amazon Ads has launched its AI-powered image generation tool in beta for advertisers in India. This generative AI solution helps brands create lifestyle-themed images at scale to improve ad performance.…