Amazon’s Vijay Iyer joins Flipkart Ads as VP & GM.
Vijay Iyer, after a successful nine-year tenure at Amazon Ads India, has joined Flipkart as Vice President and General Manager of Flipkart Ads. This move is part of Flipkart’s strategy…
Flipkart’s night owl party animals star in a new Minutes ad.
As the New Year’s party season kicks off, Flipkart has launched a fun ad for its quick-commerce service, Flipkart Minutes. The campaign features a group of party animals, including a…
Sad Panda goes viral in Flipkart’s Android Advantage campaign.
Flipkart’s Sad Panda campaign for Android Advantage has become a viral sensation, especially among Gen Z. The campaign features a playful metaphor where a man transforms into a panda, symbolizing…
Flipkart launches ‘End of Season Sale’ with new TVC aimed at Gen Z.
Flipkart has launched its ‘End of Season Sale’ (EOSS) starting December 7, 2024, featuring over 10 lakh styles from various brands and sellers. The week-long event will include updates to…
Amazon and Flipkart face challenges turning e-commerce dominance into logistics success.
Amazon and Flipkart’s attempts to monetize their in-house delivery services have not significantly impacted India’s logistics industry. As e-commerce growth slows, both companies are discovering that handling their own orders…
Save big with Flipkart’s Big Billion Days deals!
Ahead of the Big Billion Day sale, Flipkart launched two humorous campaigns, ‘Math of the Big Billion Days’ and ‘Big Billion Days Cover Up’, created by DDB Mudra Group. These…
Flipkart launches ‘Big Sale of Small Things.’
Flipkart is launching the “Big Sale of Small Things” campaign to highlight often-overlooked items like fashion accessories, books, small electronics, and home décor during the Big Billion Days (BBD) Sale.…