Gateway To The Media Industry Insights
A Nielsen study, in collaboration with Google, analyzed over 50,000 brand campaigns and found that Google’s AI-powered ad solutions outperform manual optimization in driving better ROI. The research examined AI-driven…
Google has removed over 180 Android apps from the Play Store following an investigation into a large-scale ad fraud scheme. Discovered by Integral Ad Science (IAS), the fraud involved shell…
Google has appointed Debbie Weinstein as President for Europe, the Middle East, and Africa (EMEA). Having been with the company for over a decade, Weinstein expressed her excitement on LinkedIn,…
The UK’s Competition and Markets Authority (CMA) has launched an investigation into the mobile browser market, focusing on concerns that Apple’s policies are hindering competition. The inquiry, part of a…
Google is required to significantly alter its mobile app business to provide Android users with greater freedom in downloading apps and making in-app purchases. U.S. Judge James Donato’s ruling mandates…
Google has reversed its decision to phase out third-party cookies in its Chrome browser, a move that comes after years of promising to eliminate these small bits of code used…