Influencer - Advertising Reporter

ASCI revises rules for health and finance influencers.

April 28, 2025 admin

The Advertising Standards Council of India (ASCI) has updated its Influencer Advertising Guidelines for health and finance sectors. Influencers must now declare qualifications only when offering technical advice, not for…

OML’s Hypothesis wins Ather Energy’s influencer marketing mandate.

April 2, 2025 Advertising Reporter Staff

Hypothesis by Only Much Louder (OML) has won the influencer marketing mandate for Ather Energy, a leading EV two-wheeler brand in India. This partnership aims to enhance Ather’s brand engagement…