influencer marketing - Advertising Reporter

OML’s Hypothesis wins Ather Energy’s influencer marketing mandate.

April 2, 2025 Advertising Reporter Staff

Hypothesis by Only Much Louder (OML) has won the influencer marketing mandate for Ather Energy, a leading EV two-wheeler brand in India. This partnership aims to enhance Ather’s brand engagement…

Publicis Groupe is set to acquire the influencer marketing firm Influential.

July 26, 2024 Advertising Reporter Staff

Publicis Groupe has announced its acquisition of Influential, the leading influencer marketing platform. Influential, which boasts a proprietary AI-driven technology and a network of over 3.5 million creators, will enhance…