Name: Lakmē’s new campaign tests its sunscreen with a lie detector. - Advertising Reporter
Uploaded: 2025-04-14T18:25:39+05:30
Channel: Advertising Reporter Staff
Description: The campaign addresses the widespread issue of false SPF claims in the industry, where many products fall short of their promised protection.

Campaigns

Lakmē’s new campaign tests its sunscreen with a lie detector.

April 14, 2025 Advertising Reporter Staff

Lakmē’s new campaign, rolling out across Instagram, YouTube, and OTT platforms, highlights the authenticity of its Sun Expert SPF 50 through an IN VIVO test conducted at an independent clinical…

Tag: Lakmē