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Havas Life Mumbai has appointed Dorelle Kulkarni as Managing Director, succeeding Sangeeta Barde. She will lead the agency’s strategic growth, market expansion, and innovation in healthcare communications. Reporting to Charles…
Neela Mediatech, founded by Taarak Mehta Ka Ooltah Chashmah creator Asit Kumarr Modi, is expanding its digital venture across gaming, animation, gamified learning, Web3, and merchandise. With a ₹25 crore…
Mamaearth has launched a new campaign for its toxin-free Mosquito Repellents, featuring Bollywood actress and brand ambassador Shilpa Shetty Kundra. The campaign highlights the importance of natural, safe mosquito protection…
Rahul Saigal has rejoined Ogilvy India as Chief Growth Officer (Specialist Offerings), bringing over 25 years of expertise in marketing, brand activation, and social impact. Having first joined Ogilvy in…
Colgate India’s latest campaign cleverly turned the overlooked habit of replacing toothbrushes into a powerful conversation. For five days, visitors at Mumbai’s Botanical Garden and Zoo were introduced to Indianis…
Hypothesis by Only Much Louder (OML) has won the influencer marketing mandate for Ather Energy, a leading EV two-wheeler brand in India. This partnership aims to enhance Ather’s brand engagement…
upGrad Enterprise has appointed Sunita Mohanty as its new Revenue Head, effective March 2025, to spearhead global growth and market strategy. With over 25 years of experience in IT, sales,…
Subway has appointed Publicis’ Leo New York as its new lead creative agency in the U.S. after a competitive review, replacing incumbent Dentsu. The shift aims to drive a “new…
Vadilal Industries is restructuring its management and ownership following a family agreement among key promoters—Rajesh R. Gandhi, Janmajay V. Gandhi, and Devanshu L. Gandhi. The move aims to resolve longstanding…
Goafest, South Asia’s premier festival celebrating creativity and advertising excellence in India, is thrilled to announce the opening of delegate registrations for its highly anticipated 18th edition. Delegates can secure…
TVS Capital Funds has appointed ex-Federal Bank CEO Shyam Srinivasan as a Senior Advisor and Operating Partner. With over 30 years in banking, he brings expertise in institutional growth, digital…
Medusa Beverages, a leader in crafting innovative and premium beers, delivered a playful surprise this April Fool’s Day with a prank that left beer enthusiasts in splits. In a cleverly…
Vijay Sales has teamed up with South Indian star Vijay Deverakonda to strengthen its presence in South India. The collaboration aims to enhance consumer engagement by leveraging Deverakonda’s mass appeal…
Croma has appointed Shibashish Roy as its CEO & MD, effective April 1. With over 20 years at Tata Group, Roy was named CEO in November 2024 and transitioned into…
Magnum Ice Cream ads are known for their luxurious, cinematic feel, often evoking a sense of indulgence and class, in stark contrast to the nostalgic charm of Kwality Wall’s campaigns.…
OpenAI has raised $40 billion in funding, boosting its valuation to $300 billion. This investment will support its AI research, computational infrastructure, and tools like ChatGPT, which now serves 500…
Blue Star Limited has appointed Mohit Sud as Group President – Unitary Cooling Products, effective March 31, 2025. He will oversee sales, marketing, service, R&D, manufacturing, and supply chain for…
WPP has been selected as Heineken’s global shopper marketing and commerce partner, expanding their collaboration across the Heineken® brand portfolio, including Heineken® 0.0 and Heineken® Silver. Led by VML Amsterdam,…
Porter Packers & Movers has launched the ‘Safety ki Shart Lagi’ campaign, focusing on digital and outdoor platforms. The campaign highlights real challenges in house shifting and sets a new…
Raymond Ltd. has appointed Rashmi Mundada as a Woman Independent Director (Additional Director) on its Board, effective March 28, 2025, pending member approval. A seasoned Chartered Accountant with 22+ years…
PUMA has partnered with RE&UP Recycling Technologies to expand its RE:FIBRE program to the Americas, aiming to transform textile waste into recycled cotton fibers and polyester chips. This collaboration supports…
~ Wavemaker India is The Best Media Agency Of The Year; Mondelez India Foods Pvt. Ltd. is The Best Media Client Of The Year ~ ~ Initiative Media (India) Private…
Bajaj Electricals has named Sanjay Sachdeva as its Managing Director & CEO, effective April 15, 2025. Sachdeva, a seasoned leader with over 30 years at Hindustan Unilever, has held key…
Buzzlab, Asia’s first content-led growth consulting firm, has appointed Harish Shetty as Client Services Director. Formerly a Management Supervisor at Ogilvy, Harish brings over 12 years of experience in advertising,…
Sid Sriram has joined forces with Warner Music India (WMI) in a groundbreaking partnership that extends beyond music releases. This collaboration focuses on artist management, live performances, brand partnerships, and…
The global advertising industry is seeing increased consolidation, with major players merging to strengthen market dominance. This trend has reached India, as Publicis Groupe and Havas Network are in separate…
Havmor Ice Cream, part of LOTTE Wellfood, has launched a new campaign, ‘Soooo Tasty, You Wanna Havmoorrrr!’, celebrating its irresistible taste. The campaign features Bollywood star Tamannaah Bhatia alongside cricket…
Routematic has appointed Chidananda Murthy as Vice President – People and Culture. He will lead the company’s people strategy, talent development, and organizational culture, focusing on growth and employee well-being.…
Hitachi Cash Management Services has announced Yusuf Pachmariwala as its new Managing Director & CEO, effective April 1, 2025, succeeding Anup Neogi. Currently Director of Operations – Cash Business at…
Budweiser 0.0’s ‘Yours to Take’ campaign celebrates youth, self-expression, and live music culture, shifting focus from performers to fans. This high-energy digital film captures the raw excitement of music festivals,…