Gateway To The Media Industry Insights
KRAFTON India secured a Silver award at the Effie Awards 2025 in the competitive Direct Marketing category for its in-house campaign, BGMI Ki Boli. This achievement makes KRAFTON the first…
Skinn by Titan has unveiled a new campaign, “Fine Fragrances for Every Hour, Every Day,” for its latest fragrance collection, Skinn 24Seven. The campaign highlights how these fragrances seamlessly adapt…
U&i, a leading Indian lifestyle tech accessories brand, has launched a new digital ad featuring Bollywood star Shahid Kapoor. The campaign reflects U&i’s core values of innovation, style, and reliability,…
Vijay Iyer, after a successful nine-year tenure at Amazon Ads India, has joined Flipkart as Vice President and General Manager of Flipkart Ads. This move is part of Flipkart’s strategy…
With over 24 years as a media professional, the ever-evolving world of media continues to inspire and excite me. This constant transformation has ingrained in me the importance of maintaining…
Deloitte has acquired SimplrOps, a SaaS company specializing in automating and streamlining operations for Workday, SAP, and Oracle systems. This acquisition will enhance Deloitte’s Cloud ERP and HCM services, helping…
Amazon India has launched the “DikhogeTohBikoge” campaign to promote the simplicity and effectiveness of selling on its platform for small businesses. The campaign features three humorous ads that depict unconventional…
Pullman and Novotel New Delhi Aerocity has appointed Uday Bhatnagar as Director of Revenue Management. With over a decade of experience in hospitality revenue optimization and prior roles at Novotel…
EaseMyTrip has launched EasyVijay, a unique battlefield tourism initiative, on January 26, 2025, to mark Republic Day. This program allows travelers to explore historic battlefields in India and worldwide through…
Coldplay’s highly anticipated concert in India not only mesmerized fans with their electrifying performance but also redefined advertising benchmarks in the country. In an unprecedented move, several global brands took…
Universal Music Group (UMG) and Spotify have announced new multi-year agreements for Recorded Music and Music Publishing, focusing on growth, innovation, and enhancing the success of artists and songwriters. The…
Myntra has launched its new campaign, “Fashion With Caution,” featuring Bollywood stars Ranbir Kapoor and Triptii Dimri, along with Sushant Singh as the charismatic reporter. The campaign humorously highlights the…
DigiHaat, a subsidiary of Open Network for Digital Commerce, is celebrating Republic Day with its 1950s Pricing campaign, running from January 25-31, 2025. This initiative offers customers affordable pricing with…
Motilal Oswal AMC has launched a Republic Day campaign combining patriotism with financial empowerment. The ad features a wife encouraging her husband to start an SIP, symbolizing the ease of…
Piramal Pharma’s India Consumer Healthcare (ICH) has launched the #SwitchToSofter campaign for its baby care brand, Little’s®, featuring actress Yami Gautam as the new brand ambassador. The campaign introduces Little’s…
Nokia has appointed Patrik Hammarén as President of Nokia Technologies and a member of the Nokia Group Leadership Team, effective January 22, 2025. Nokia Technologies manages and monetizes the company’s…
The Advertising Club’s Effie Awards which is easily the most coveted and the biggest Advertising & Marketing show of the country will be held on Friday, 24th of January, 2025…
Motilal Oswal Group, a trusted name in India’s financial services sector, has been repeatedly targeted by scammers attempting to misuse its reputation. Through proactive steps and with the help of…
Coca-Cola India, in partnership with SLMG Beverages, is enhancing the Maha Kumbh 2025 experience by providing hydration, consumer convenience, and economic opportunities for local communities. The company will offer easy…
GroupM is centralizing its operations by eliminating global CEO roles across major agencies like EssenceMediacom, Mindshare, and Wavemaker, aiming to unify under Global CEO Brian Lesser’s vision. This restructuring focuses…
Ludic, a footwear brand, has launched its latest slider collection with a humorous ad campaign, “Comfort Aisa, Ki Ab Kya Bataayein,” blending nostalgia and comedy. The campaign highlights the comfort…
Publicis Groupe has appointed Amit Sutha as the new CEO for its Malaysia operations. He will report to Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia. Before joining…
Knauf India has appointed Vijay Mishra as its Commercial Director, bringing over 23 years of experience in sales, marketing, and business development. Mishra has held leadership roles at brands like…
Schbang has appointed Dipshika Ravi as its new Digital National Creative Director for West & North. With 17 years of experience, Dipshika has worked on over 600 digital campaigns for…
US President Donald Trump expressed openness to tech billionaires Elon Musk and Larry Ellison purchasing half of TikTok in a partnership with the US government. At a White House event,…
One7Sports has introduced One7Live, an OTT platform aimed at transforming sports streaming and fan engagement globally. The platform offers live matches, behind-the-scenes access, player interviews, and original shows, providing fans…
Dentsu India has announced the appointment of Tejal Kumta Pradhan as Senior Vice President – Account Management & Customer Service for its Media Practice, Sokrati. This strategic hire reflects Dentsu’s…
Dentsu India’s Media Practice celebrated a transformative 2024, adding 80 brands to its portfolio and achieving 10% growth in billings. This rebounds from 2023’s challenges set the stage for ambitious…
Havells India has launched two campaigns featuring Bollywood star Vicky Kaushal to promote its grooming range, including the Havells Super Grooming Kit and trimmer. The campaigns emphasize the message #TakeChargeofYourLook,…
Zee Entertainment Enterprises (ZEEL) is launching the inaugural Agency Premier League T20 to promote the third season of the DP World International League T20 (ILT20). The event will take place…