Instagram launches ‘Edits,’ a video editing app for creators.
Instagram has announced the launch of Edits, a new video editing app designed to rival TikTok’s CapCut. Scheduled for release on March 13, 2025, the app offers creators advanced tools…
Dubai launches AI seal to certify trusted AI firms.
The Dubai Centre for Artificial Intelligence (DCAI) has launched the “Dubai AI Seal” to certify trusted AI companies and position Dubai as a global AI leader. Introduced under the directives…
Nazara Raises ₹495 Cr, Acquires ZeptoLab Games
Arpit Khandelwal (Plutus Wealth Management) and Mithun Sacheti (Caratlane) have partnered with Nazara Technologies and its promoters, Vikash and Nitish Mittersain, investing ₹495 crore via Axana Estates LLP. This deal…
Centerfruit launches new campaign: “Kaisi Jeebh Laplapayee.”
Centerfruit, from Perfetti Van Melle, has launched an exciting new campaign featuring the tagline “Kaisi Jeebh Laplapayee,” which highlights the brand’s promise of an irresistible fruity taste. The campaign introduces…
Interactive Avenues wins IAMAI’s ‘Digital Agency of the Year’ for the 12th time.
Interactive Avenues, the digital arm of IPG Mediabrands India, won the prestigious ‘Best Digital Agency of the Year’ (Gold) at the IAMAI India Digital Awards, marking its 12th win. The…
Fixderma appoints Venugopal Nair as Chief Business Officer – OTC.
Fixderma has promoted Venugopal Nair to Chief Business Officer (CBO) for its OTC Division. With over 20 years of experience in the cosmetic and FMCG sectors, Venugopal has been key…
TikTok resumes U.S. operations after Trump’s efforts to restore access.
TikTok has resumed services for U.S. users after President-elect Donald Trump announced the app would be allowed back online following his inauguration. The platform, which had faced potential shutdown due…
OMD India awarded the integrated media mandate for HDFC Life
After a competitive multi-agency pitch, OMD India has secured the integrated media mandate for HDFC Life, a leading life insurance provider in India. HDFC Life, known for its customer-centric solutions…
TikTok shuts down for U.S. users.
The U.S. implemented a nationwide ban on TikTok, preventing internet providers and app stores from offering the app. Despite reports suggesting a gradual phase-out, TikTok shut down on its own…
JioCinema is the world’s fastest-growing subscription platform, says Kiran Mani.
The 19th edition of IAMAI’s India Digital Summit featured a session on how technology, access, and innovation are transforming India’s entertainment landscape. Led by Kiran Mani, CEO – Digital, JioStar,…
JK Lakshmi Cement unveils TVC for ‘Soch Karo Buland’ campaign.
JK Lakshmi Cement (JKLC) launched a new TVC featuring Indian cricket captain Rohit Sharma as part of its rebranding campaign, ‘Soch Karo Buland.’ The ad, created by Fisheye Creative Solutions,…
Knauf India boosts brand presence with nationwide airport OOH campaign.
Knauf India, a leader in building materials, has launched an Out-of-Home (OOH) campaign across key airports in India to target business travelers, architects, and builders. The campaign highlights Knauf’s focus…
Viswanathan Anand gets his Gen Z style with Gukesh’s help in Fwd by Myntra ad.
Fwd by Myntra’s latest ad features chess legends Gukesh Dommaraju and Viswanathan Anand in a humorous exchange. The ad opens with Gukesh getting a tattoo while Anand, sitting nearby, asks…
CCI vs. Meta: Appellate court to decide on WhatsApp data sharing.
The National Company Law Appellate Tribunal (NCLAT) will decide on January 23rd regarding Meta’s appeal against a Rs 213.14 crore penalty imposed by the Competition Commission of India (CCI) for…
Nielsen launches essential planning guide for the media industry.
Nielsen has launched its 2025 Upfront/NewFront Guide, a key resource for media buyers and sellers preparing for the 2025-2026 Upfronts/NewFronts planning season. The guide provides essential cross-media data and insights…
Sonu Sood tests the Redmi Note 14 Pro+ 5G’s durability with Xiaomi.
Xiaomi India has partnered with Bollywood actor Sonu Sood to showcase the durability of the new Redmi Note 14 Pro+ 5G, following the release of his film Fateh. In a…
5paisa Capital appoints ex-Morgan Stanley executive Gaurav Seth as CEO.
5paisa Capital has appointed Gaurav Seth as CEO to strengthen its offerings for traders and investors and enhance its tech platform. Seth, a veteran with over 20 years of experience…
Eveready Lighting illuminates the spiritual journey of devotees at Maha Kumbh Mela 2025
In an endeavor to illuminate the spiritual experience for millions of devotees at the Maha Kumbh Mela 2025, Eveready Lighting, the fastest-growing business category of Eveready Industries India Limited (EIIL),…
“Swiggy SNACC partners with The Whole Truth for protein shakes and bars.”
Swiggy’s SNACC app has partnered with The Whole Truth to deliver clean-label protein shakes and bars within 10 minutes, enhancing its range of healthy snack options. This follows SNACC’s collaboration…
T-Mobile acquires Vistar Media for $600 million to transform DOOH.
T-Mobile announced a $600M acquisition of Vistar Media, a leading provider of digital-out-of-home (DOOH) ad-tech solutions, to enhance its advertising capabilities. This deal integrates Vistar’s platform for managing campaigns across…
The Trade Desk to acquire Sincera for enhanced digital advertising insights.
The Trade Desk has reached an agreement to acquire Sincera, a digital advertising data company known for its actionable insights. This acquisition aims to integrate Sincera’s data-driven tools into The…
Saudi Arabia’s PIF to invest in sports streamer DAZN.
Saudi Arabia’s Public Investment Fund (PIF) is in advanced talks to acquire a 10% stake in sports streaming service DAZN for approximately $1 billion. This investment, which has been speculated…
AiVANTA and UnScript partner to transform AI-driven video solutions.
AiVANTA, a leader in AI-powered enterprise video solutions, and UnScript, an AI-driven video automation platform, have partnered to revolutionize video content creation for businesses. UnScript’s technology enables the production of…
Nilon’s launches campaign for new regional pickles.
Nilon’s new ad campaign for their Regional Pickles range showcases a South Indian family whose dinner transforms into a fun experience as they begin speaking the language of the pickle’s…
Jessica Jensen named LinkedIn’s Chief Marketing and Strategy Officer.
Jessica Jensen has been appointed as LinkedIn’s Chief Marketing and Strategy Officer. Announcing the news on LinkedIn, she shared her excitement about joining a company she has admired for over…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Shradha Agarwal”
● At this time last year, we were all discussing the impact and future possibilities of a cookie-less world. Are there any specific trends and market shifts you’d like to…
Uber Partners with AAI at Prayagraj Airport for Maha Kumbh Mela 2025
Uber has announced a strategic partnership with the Airports Authority of India (AAI) at Prayagraj Airport to enhance transportation for millions of pilgrims visiting the Maha Kumbh Mela 2025. The…
End of an Era: Dr. Bhaskar Das Leaves Us All
The passing of Dr. Bhaskar Das, affectionately known as BD, marks the end of an era for all who had the privilege of knowing him. Renowned for his boundless energy,…
Giulio Malegori named Chairman and Acting CEO of Dentsu Americas.
Dentsu has appointed Giulio Malegori as Chairman and Acting CEO of Dentsu Americas, effective immediately. Malegori, who continues as EVP and Global Chief Operating Officer, will oversee the growth strategy…
Prasar Bharati’s WAVES teams up with Jio Stores to expand reach.
Prasar Bharati has partnered with Jio Stores to expand the reach of its OTT platform, WAVES, which offers a range of content from Doordarshan (DD) and All India Radio (AIR).…