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Mahindra Tractors, India’s leading tractor brand, celebrated Kisan Diwas with a digital film honoring the contributions of Indian farmers. Building on last year’s campaign, “Did you thank the farmer?”, Mahindra…
Hyatt India has launched its official Instagram handle in collaboration with Bollywood actress Vaani Kapoor. The page showcases Hyatt India’s hospitality, services, and personalized guest experiences. As part of the…
The Indian Broadcasting & Digital Foundation (IBDF) held its 25th Annual General Meeting (AGM) in New Delhi on December 20, 2024, chaired by Rajat Sharma following K. Madhavan’s resignation as…
Aneri Jain, a seasoned marketing professional with an impressive track record, has taken on a new role as Senior Marketing Manager at Tata Starbucks India. Her exciting transition marks a…
Makers Hive, creator of KalArm®—India’s first and one of the world’s most affordable bionic hands—has launched the #EmpowerWithKalArm campaign, which is resonating deeply with audiences nationwide. The campaign’s short film…
Zepto, India’s fastest-growing consumer internet company, has promoted Shashank Shekhar Sharma to Chief Experience Officer (CXO) of Zepto Café, effective December 2024. Shashank will lead Café operations, expansion, quality control,…
Google has appointed Debbie Weinstein as President for Europe, the Middle East, and Africa (EMEA). Having been with the company for over a decade, Weinstein expressed her excitement on LinkedIn,…
Flipkart’s Sad Panda campaign for Android Advantage has become a viral sensation, especially among Gen Z. The campaign features a playful metaphor where a man transforms into a panda, symbolizing…
Neha Gulati has been appointed Marketing Head – Dairy at Nestlé. After a transformative five-year tenure at Coca-Cola, where she gained valuable insights, Neha is eager to begin this new…
Aayushi Patil has been promoted to Associate Director, Digital Planning at PHD, a leading global media agency. Previously, she served as Group Head at PHD, where she played a key…
1- At this time last year, we were all discussing the impact and futurepossibilities of a cookie-less world. Are there any specific trends andmarket shifts you’d like to highlight that…
The Writers Guild of America (WGA) is urging Hollywood studios to take legal action against tech companies accused of using copyrighted works to train AI systems. The WGA claims that…
In the last six months, air fryers have become increasingly popular, with many people, including colleagues and friends of the author, owning one. According to Amazon India, sales of air…
Axis Max Life Insurance, formerly Max Life Insurance, has unveiled a refreshed brand identity to mark a key milestone. To celebrate, the company has partnered with Swiggy to offer a…
Jaya Jamrani has rejoined Castrol’s global marketing team as VP – Global Marketing (Cars) after a year-long sabbatical. Previously, she served as Castrol India’s CMO. Reflecting on her past work,…
Ninad Pathak has joined Cello as the Head of Digital Marketing, as announced in a LinkedIn post. Prior to this role, he served as Assistant Vice President of Marketing at…
Bisleri International launched its #DRINKITUP sports campaign featuring Bollywood star Shahid Kapoor and prominent football players. The campaign highlights the importance of hydration in sports and promotes the excitement of…
WPP and Universal Music Group (UMG) have formed a strategic partnership to offer brands advanced audience engagement strategies using music. The collaboration merges UMG’s artists, labels, and global data insights…
Bandhan Mutual Fund launched the next phase of its “Badhte Raho” campaign, shifting from celebrating life’s simple moments to encouraging bold action in the present. The campaign promotes moving from…
TransUnion CIBIL has appointed Bhavesh Jain as Managing Director and CEO, succeeding Rajesh Kumar, who recently resigned after five years in the role. Kumar’s leadership was pivotal during key phases,…
Hindustan Unilever Limited (HUL) has appointed Dr. Vivek Mittal as Executive Director, Legal and Corporate Affairs, effective March 2025. He will succeed Dev Bajpai, who retired early in October. Dr.…
ICICI Bank has signed a Memorandum of Understanding (MoU) with the Commonwealth Bank of Australia (CBA) to enhance support for customers across the Australia-India corridor. The agreement was signed by…
Glance has launched Glance TV, a groundbreaking feature that transforms idle TV screens into AI-powered smart surfaces. Initially rolled out in India with Airtel as its first partner, Glance TV…
REHAU India has appointed Tushar Verma as Executive Vice President to drive the company’s growth in India and Southeast Asia. Tushar, an alumnus of IIM Kolkata, brings extensive experience from…
Amazon India’s head of advertising, Girish Prabhu, announced the upcoming launch of “Sponsored TV” in 2025, an ad platform designed to help businesses of all sizes advertise on OTT services…
Uber has launched its new campaign, #SafetyNeverStops, to raise awareness about the safety challenges women face while using transportation. The campaign features stand-up comedians Shreeja Chaturvedi, Shreya Priyam Roy, and…
DOMS Industries has appointed Media Care to handle the digital marketing for its ‘Amariz’ brand. Media Care will develop campaigns, create content, manage influencer marketing, and oversee social media ads…
The E-Gaming Federation (EGF) has partnered with Social & Media Matters to launch a campaign promoting responsible gaming practices across India. The initiative will host interactive workshops at 30 colleges…
JSW Paints has launched a new digital campaign, ‘Room of Hope’, created by TBWAIndia. The film showcases the transformation of an orphanage’s lifeless room into a vibrant, welcoming homestay, symbolizing…
Omnicom is set to acquire rival Interpublic Group (IPG) in a $30 billion deal, creating a global advertising powerhouse. The merger, expected to close by mid-2025, will combine Omnicom’s vast…