Sanjay Sachdeva Named MD & CEO of Bajaj Electricals
Bajaj Electricals has named Sanjay Sachdeva as its Managing Director & CEO, effective April 15, 2025. Sachdeva, a seasoned leader with over 30 years at Hindustan Unilever, has held key…
Harish Shetty, ex-Ogilvy, Joins Buzzlab as Client Services Director
Buzzlab, Asia’s first content-led growth consulting firm, has appointed Harish Shetty as Client Services Director. Formerly a Management Supervisor at Ogilvy, Harish brings over 12 years of experience in advertising,…
Sid Sriram Joins Warner Music India
Sid Sriram has joined forces with Warner Music India (WMI) in a groundbreaking partnership that extends beyond music releases. This collaboration focuses on artist management, live performances, brand partnerships, and…
Publicis & Havas Eye Madison World in Major Acquisition Talks
The global advertising industry is seeing increased consolidation, with major players merging to strengthen market dominance. This trend has reached India, as Publicis Groupe and Havas Network are in separate…
Havmor’s new campaign is “Soooo Tasty!” in the Last Bite Battle.
Havmor Ice Cream, part of LOTTE Wellfood, has launched a new campaign, ‘Soooo Tasty, You Wanna Havmoorrrr!’, celebrating its irresistible taste. The campaign features Bollywood star Tamannaah Bhatia alongside cricket…
Routematic names Chidananda Murthy VP of People & Culture.
Routematic has appointed Chidananda Murthy as Vice President – People and Culture. He will lead the company’s people strategy, talent development, and organizational culture, focusing on growth and employee well-being.…
Yusuf Pachmariwala appointed Head of Hitachi Cash Management Services.
Hitachi Cash Management Services has announced Yusuf Pachmariwala as its new Managing Director & CEO, effective April 1, 2025, succeeding Anup Neogi. Currently Director of Operations – Cash Business at…
Budweiser 0.0 spotlights fans in India’s music scene.
Budweiser 0.0’s ‘Yours to Take’ campaign celebrates youth, self-expression, and live music culture, shifting focus from performers to fans. This high-energy digital film captures the raw excitement of music festivals,…
Amanda Wills joins CNN as Group SVP & Chief Content Officer.
Amanda Wills is returning to CNN Worldwide as Group Senior VP, Chief Content Officer, leading digital transformation and storytelling innovation across TV, digital, and streaming. Reporting to the Executive Editor…
IndianOil becomes Presenting Partner for WTT Star Contender Chennai 2025.
IndianOil has been named Presenting Partner for WTT Star Contender Chennai 2025, marking its commitment to Indian table tennis. The tournament, debuting in Chennai from March 25-30 at Jawaharlal Nehru…
CCPA fines 24 coaching institutes ₹77.6L for false ads.
CCPA has fined 24 coaching institutes ₹77.6 lakhs for misleading ads, reinforcing consumer protection in education. Under the 2024 Guidelines, the crackdown targets exaggerated claims and unfair practices. Additionally, the…
Fortune Foods and Blinkit launch Ramadan ad celebrating togetherness.
Fortune Foods has partnered with Blinkit to launch an ad celebrating the spirit of Eid. The film, set in Hyderabad, follows Ibrahim as he helps his uncle, Taufiq Chacha, recreate…
Maruti Suzuki India appoints Sunil Kakkar as the first Indian whole-time director on its board.
Maruti Suzuki India has appointed Sunil Kakkar as Additional Director and Whole-time Director (Corporate Planning) for a three-year term, effective April 1, 2025, to March 31, 2028. The appointment was…
NuSummit names Srinivasan Jayaraman Chief Strategy & Growth Officer.
NuSummit has appointed Srinivasan (Srini) Jayaraman as Chief Strategy and Growth Officer to lead its global expansion in digital transformation and cybersecurity for financial services. With 25 years of experience…
Meta launches AI tools to enhance creator marketing.
Meta has launched new AI-powered tools to help brands collaborate with creators and boost sales. Updates include AI-driven creator discovery, content recommendations, and enhanced insights in Instagram’s creator marketplace. Key…
Anupam Mittal’s wildest pitch? A KFC-eating bot!
Anupam Mittal’s latest IG video humorously showcases bizarre pitches he’s received, including a “Husband return app” and a “GenZ slang business.” But the craziest? A KFC Boneless Bot designed to…
Nielsen confirms Google’s AI ads boost ROI.
A Nielsen study, in collaboration with Google, analyzed over 50,000 brand campaigns and found that Google’s AI-powered ad solutions outperform manual optimization in driving better ROI. The research examined AI-driven…
WPP wins WARC’s ‘Triple Crown’ for top effectiveness.
WPP secured WARC’s 2025 ‘Triple Crown’ by ranking first in the WARC Effective 100, Media 100, and Creative 100 lists, reinforcing its leadership in marketing effectiveness. Ogilvy topped the Effective…
Godrej Enterprises aims for 50% growth in AC sales by FY26.
Godrej & Boyce, part of Godrej Enterprises, has launched its new range of smart air conditioners in response to the early rise in temperatures. After a record 100% growth in…
Dettol Banega Swasth India reaches 500 million people at Maha Kumbh.
Reckitt’s Dettol Banega Swasth India (DBSI) campaign played a key role at the Maha Kumbh Mela 2025, engaging over 500 million devotees over 45 days. DBSI led a large-scale hygiene…
Fast&Up and Zepto provide lakhs of hydration packets to help workers beat the summer heat.
As summer approaches, Zepto and Fast&Up have partnered to support Zepto’s frontline workers, including delivery partners, packers, and store staff, by distributing lakhs of hydration supplement packets across 80+ cities.…
Big Bowl joins the cricket craze with exclusive deals and contests.
Big Bowl, India’s popular destination for Indian and Chinese bowls, is launching a multi-platform campaign this cricket season to boost customer engagement and brand visibility. The campaign includes a 20-second…
Orient Electric goes digital with a podcast-style ad featuring Dhoni & Kapila.
Orient Electric’s latest fan campaign takes a fresh digital-first approach, using a podcast-style ad featuring MS Dhoni, Kusha Kapila, and Madan Gowri. The ad playfully misleads viewers into thinking Kusha…
SEBI mandates identity verification for intermediaries advertising on social media.
The Securities and Exchange Board of India (SEBI) has introduced new guidelines requiring registered intermediaries to verify their identities before advertising on platforms like Google and Meta. This move aims…
EaseMyTrip buys 49% stake in Big Charter to boost luxury air travel in India.
EaseMyTrip.com has entered the aviation market by acquiring a 49% stake in Big Charter Pvt Ltd, driven by rising demand for chartered flights among corporate clients and high-net-worth individuals. This…
The ABBY Awards 2025 powered by One Show to be held at the Goafest on 21-23rd May 2025
March 24, 2025; Mumbai, India: Marking its 56th edition, The Advertising Club’s ABBY Awards powered by One Show, continues to strengthen its position as South Asia’s gold standard that honours…
Furlenco is now RCB’s official furniture partner.
Furlenco has partnered with Royal Challengers Bengaluru (RCB) as the Official Furniture Partner for the Indian T20 League 2025, expanding its previous collaboration from the Women’s T20 League. The brand…
Good Home rebrands bathrooms as “Freshrooms” in latest campaign.
Good Home, a leading brand from TTK Healthcare, has launched a new campaign, “Bathroom Nahi, Freshroom,” created by Curry Nation. The campaign aims to revolutionize the air freshener category by…
Questions grow as CCI’s ongoing probe shakes the ad and media industry.
The CCI’s investigation into top media agencies in India, including GroupM, Dentsu, Madison, Publicis, and IPG, has raised more questions than answers. Speculation surrounds whether agencies were colluding to overcharge…
UBON renews partnership with RR as IPL 2025’s official audio partner.
UBON, India’s leading gadget accessory brand, has extended its partnership with Rajasthan Royals as the Official Audio Partner for the third consecutive year, lasting until the end of the 2026…