Kelli Parsons has been named the new global CEO of Hill & Knowlton.
Hill & Knowlton and BCW will merge on July 1, 2024, to form Burson. Kelli Parsons has been appointed global CEO of Hill & Knowlton, succeeding AnnaMaria DeSalva, who will…
Muthoot FinCorp launches the ‘Book My Gold Loan’ campaign featuring Shah Rukh Khan.
Muthoot FinCorp Limited (MFL) has launched the ‘Book My Gold Loan’ campaign featuring Shah Rukh Khan. This campaign introduces an innovative service that allows customers to book a Gold Loan…
Sara Ali Khan commemorates India’s recent T-20 World Cup triumph with Ferrero Rocher Moments in a new advertisement.
Following Team India’s triumphant victory last night, Ferrero India’s Ferrero Rocher Moments aims to make celebrations even sweeter! As India emerges victorious in the ICC T20 Men’s World Cup 2024,…
EssenceMediacom names Vivek Das as Managing Partner and MFG (Google) Lead for India and South-East Asia.
EssenceMediacom, GroupM’s newest media agency, has appointed Vivek Das as the new Managing Partner and MFG (Google) Lead for India and Southeast Asia. Vivek succeeds Vinish Mathews, who is now…
mediasmart and TCL partner to enhance CTV advertising.
MediaSmart, an Affle company, announced a strategic partnership with TCL, the world’s largest Android TV manufacturer, to integrate their inventory with advertisers on Connected TV (CTV). This collaboration aims to…
Hashtag Orange has appointed Bhav Sharma as its new Chief Performance Officer.
Hashtag Orange, an integrated marketing agency making waves across the country, has appointed Bhav Sharma as its first Chief Performance Officer. With over 20 years of experience, Sharma is tasked…
Groupe SEB India selects Bang in the Middle as its creative agency.
Groupe SEB India, the Indian subsidiary of the French multinational owning globally renowned brands like Tefal, Moulinex, and WMF, has appointed Bang in the Middle as its integrated communication partner…
Publicis India launches the “Fabulously Futuristic” campaign for Enamor Lingerie.
Publicis India, a branch of Publicis Groupe India, has launched its latest campaign, “Fabulously Futuristic,” for Enamor, a leading lingerie brand in India. This innovative campaign celebrates the active, modern…
Zara Shatavari, an innovative AI influencer, has been selected as a top 10 finalist in the prestigious Miss AI Competition.
Jasmeet Singh, Director & Co-Founder at Digimozo eServices LLP, recently shared exciting news on LinkedIn: “I am thrilled to announce that Zara Shatavari, our innovative AI influencer, has been selected…
JioCinema is set to launch Bigg Boss OTT 3 on June 21, with Anil Kapoor as the host.
Get ready for the ultimate entertainment experience as JioCinema Premium premieres the third season of India’s digital reality sensation, Bigg Boss OTT, starting June 21. After teasing fans with hints…
PR Professionals secures the PR mandate for ACE.
PR Professionals (PRP), the flagship of the PRP Group, has announced that it has secured the public relations mandate for ACE — Action Construction Equipment Ltd., the world’s largest manufacturer…
Wakefit names Kunal Dubey as their new Chief Marketing Officer.
Wakefit has named Kunal Dubey as its new Chief Marketing Officer. Dubey previously held the position of CMO at Cleartrip, a subsidiary of Flipkart. His career began at Reliance Communications,…
Antara Senior Living has appointed Bang in the Middle as its creative agency.
Antara Senior Care, renowned for its comprehensive care ecosystem for seniors, has appointed Bang in the Middle as its communication agency for its senior residences vertical. The agency has been…
Reimagining Brand Building with Airport Advertising!
AM/NS India is taking a bold step in enhancing its brand presence by extending a robust brand-building exercise through airport advertising at Mumbai and Kolkata airports. Recognizing the unique opportunities…
Bajaj Allianz Life Insurance unveils new campaign.
Bajaj Allianz Life, a leading private life insurer in India, has launched a compelling campaign aimed at tackling the critical issue of underinsurance. The campaign revolves around the ‘Thumb Rule’—recommending…
Anupam Mittal criticizes that ad agencies and advertisers must self-disclose before releasing ads.
In its order dated May 7, 2024, the Supreme Court mandated that all advertisers and advertising agencies submit a ‘Self-Declaration Certificate’ before publishing or broadcasting any advertisements. To comply with…
Bisleri Limonata names Aditya Roy Kapur as its first brand ambassador, aiming for a Rs 500 crore milestone in the carbonated drink market.
Bisleri Limonata has appointed Aditya Roy Kapur as its first brand ambassador and launched the #DoubleTheChill campaign featuring Kapur and Chunky Pandey in a beach setup. The campaign, created by…
Duroflex appoints Ullas Vijay as CMO and Sudhanshu Krishna as CSO.
Duroflex, a leading brand in the sleep solutions industry, is pleased to announce the appointment of Ullas Vijay as Chief Marketing Officer (CMO) and Sudhanshu Krishna as Chief Sales Officer…
EMGEE Group appoints BigBrandTheory (BBT) as its new branding agency.
EMGEE GROUP, a leading real estate developer in India, has announced the appointment of BigBrandTheory (BBT) as its official branding agency. BBT will focus on strategic innovation and creativity, developing…
Cannes Lions 2024: Harpic, Lay’s, and ESAF Make the Glass Lions Shortlist.
At the 71st Cannes Lions International Festival of Creativity, Indian agencies earned three spots on the shortlist in the Glass Lions category, which celebrates work tackling gender inequality or prejudice…
Tata Mutual Fund Leverages Connected TV advertising for “Index Funds Simple Hai” campaign.
Mumbai, June 4, 2024: Tata Mutual Fund leverages the growing popularity of Connected TV (CTV) advertising to reach potential investors and educate the existing customer base with its ‘Index Funds…
Jagran New Media has named Anuj Bhasin as its new chief revenue officer.
Anuj Bhasin, formerly the director at ESPN, has assumed the role of chief revenue officer at Jagran New Media. Bhasin’s professional journey began at Zee Entertainment Enterprise and traversed through…
Spotify intensifies focus on playlists and personalization in new three-ad film campaign.
In 2019, Spotify launched the “There’s A Playlist For That” campaign in India, highlighting its extensive playlist offerings for various moods. Now, five years later, the Swedish audio streaming giant…
Nisaba Godrej steps down as independent director of VIP Industries.
Nisaba Godrej, a key figure in the Godrej Group, has resigned as an Independent Director of VIP Industries Ltd, effective June 3, 2024. This also means she will no longer…
Neelav Bose Appointed as Chief Strategy Officer at Zenith – Publicis Groupe.
In a significant move within the advertising and media industry, Neelav Bose has taken on the role of Chief Strategy Officer at Zenith, a part of the Publicis Groupe. The…
Thriwe launches its latest loyalty offering, an end-to-end digital dining platform – Thriwe Culinary.
Delhi/Mumbai, 03rd June, 2024: Thriwe Consulting Private Limited (“Thriwe”) has today announced the launch of its latest loyalty offering, an end-to-end digital dining platform – Thriwe Culinary. Thriwe is a…
Omnicom Media Group India names Rabe Iyer as Chief Media Officer.
Omnicom Media Group India has announced the appointment of Rabe Iyer as its Chief Media Officer, effective immediately. Rabe Iyer brings over two decades of extensive experience in the media…
Bharti Airtel names Sharat Sinha as the new CEO of Airtel Business.
Sharat Sinha, formerly the president of Asia-Pacific and Japan at Check Point Software Technologies, has been appointed as the chief executive officer for Airtel Business by Bharti Airtel. He will…
ABBY Awards 2024: Leo Burnett Triumphs on Day-3.
Leo Burnett India concluded Goafest 2024 on a high note, securing the title of Creative Agency of the Year on Day 3 of the Abby Awards 2024, powered by One…
Publicis Media secures L’Oreal UK’s account, previously held by EssenceMediacom X.
EssenceMediacom X, a media agency known for managing conflicting accounts, has lost one of its largest clients, L’Oreal UK and Ireland, to Publicis Media. This shift occurs as EssenceMediacom is…