Gateway To The Media Industry Insights
LS Digital, a leading independent digital marketing transformation (DMT) company, has made a strategic move by appointing Mr. Vishal Sharma as their new Deputy Vice President (DVP) of Media Buying…
Cadbury Perk, renowned as one of Mondelez India’s beloved and playful brands, unveils a fresh and lively campaign featuring Bollywood Actress Alia Bhatt. Through a delightful television commercial, Cadbury Perk…
Tata Power Delhi Distribution Limited (Tata Power-DDL), a prominent power utility serving a population of 7 million in North Delhi, has announced the appointment of Mr. Gajanan Sampat Rao Kale…
Kamdhenu Paints, a prominent brand under the Kamdhenu Group and a leading manufacturer of top-quality paints and emulsions, is excited to announce the launch of its special campaign – ‘Vote…
Visa (NYSE: V), the global leader in digital payments, has launched its newest campaign, ‘Pay Safe Everyday with Visa’. This collaboration marks Visa’s second venture with brand ambassador Vicky Kaushal,…
Havas Worldwide India, the creative arm of Havas India, has bolstered its creative lineup with the appointment of Arjun Jetley, Neharika Agarwal, Ajitesh Verma, and Monish Gupta as Creative Executive…
An analysis conducted by influencer marketing platform Klug Klug reveals that nearly two-thirds (58.5 percent) of Instagram profiles in India have a high proportion of fake followers, exceeding 60 percent.…
Bangur Cement has introduced an innovative multimedia initiative titled ‘Vote Solid, Desh Solid,’ aimed at underlining the significance of every citizen’s vote in fortifying the nation. This campaign follows the…
Sayantan Dasgupta has been appointed as the Chief Digital Sales and Operations at Outlook Publishing (India) Pvt. Ltd., marking a significant elevation in his career trajectory. Prior to this role,…
Venke Sharma, who served as the Executive Director of Consumer Strategy and Innovation at Disney Star, has recently joined Sprinklr as the Vice President and Global Head of Product Strategy.…
Netflix exceeded earnings expectations on Thursday, revealing that both profit and subscriber numbers surged, thanks to its significant investment in a robust content line-up, which paid dividends amidst efforts to…
The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have made a significant decision regarding the upcoming Goafest 2024 and ABBY Awards Powered by One Show 2024.…
In a bid to redefine the landscape of emerging media creative enhancements, Wootag, an interactive visual marketing platform, and Lemma, an omnichannel SSP specializing in emerging formats, have joined forces.…
Boldfit, renowned for its expertise in fitness accessories, is set to make a splash in the world of cricket through a collaboration with IPL franchise Mumbai Indians for the upcoming…
4AM Worldwide, a leading digital-first integrated brand solutions agency, proudly announces the appointment of Sriparna Tikekar as its Chief Creative Officer. This strategic addition aligns with the agency’s commitment to…
Sleepyhead, renowned for its innovative and tech-driven mattresses, proudly unveils its latest offering, the Technic Grid Mattress, in collaboration with actor Ranveer Singh. In a thrilling campaign, Singh plays the…
After a fruitful seven-year tenure at independent ad agency Creativeland Asia, Chief Creative Officer Abhijat Bharadwaj is embarking on a new journey at Dentsu Creative, where he will spearhead its…
Talha Bin Mohsin, celebrated for his role as Executive Creative Director (ECD) at Ogilvy Mumbai, recently announced his departure from the advertising industry after dedicating 22 rewarding years to the…
Kansai Nerolac Paints Limited (KNPL), a prominent player in India’s paint industry, has revealed a new Television Commercial (TVC) campaign with the aim of strengthening its foothold in Tamil Nadu.…
Orient Electric Limited, a part of the diverse USD 2.9 billion CK Birla Group, has unveiled a new television commercial (TVC) campaign to promote its premium line of BLDC fans.…
Sharechat, the popular social media platform, has successfully secured $49 million through convertible debentures in a funding round led by its existing investors, which include Lightspeed, Temasek, Alkeon Capital, Moore…
Deepak Chaurasia’s journey through the Indian media landscape has been marked by a series of notable shifts between various news channels. Now, he’s making waves in the digital realm with…
Pune-based NIC Ice Cream, a beloved homegrown brand renowned for its commitment to quality and innovation, has recently appointed Madison Media Ultra, a unit of Madison World, as its official…
Snehasis Bose and Ekta Relan will work together to elevate the agency’s strategic initiatives. L&K Saatchi & Saatchi, a prominent member of Publicis Groupe India, has recently promoted Snehasis Bose,…
Shweta Jain bids farewell to Diageo India after six years and hints at an ‘exciting new chapter’ ahead. Shweta Jain, Chief Business Development Officer for Luxury Reserve and Craft in…
India’s premier ad festival Goafest 2024 is likely to take place in Mumbai. The 2024 event’s duration is expected to be two days instead of the usual three days. The…
Anand Kumar will be based out of Bengaluru and report to Uday Mohan, Managing Director, Havas Media India. Havas Media Network India, the specialized media agency conglomerate within Havas Media…
Mohit H Chablani has been appointed as the new Head of Brand Activation – India at Criteo, following his role as Head of Sales – Enterprise India within the organization.…
The Calcutta High Court has recently issued an interim order restraining Hindustan Unilever (HUL) from utilising the mark “Glow and Handsome,” citing its striking resemblance to the core element of…
In a one of its kind campaign, Pedigree went ahead and created a dog orchestra with nothing other than the wagging of the tails of dogs. Created by BBDO Worldwide…