Gateway To The Media Industry Insights
82.5 Communications, part of the Ogilvy Group, has won the mandate to lead the launch campaign for Indian Craft Brewery (ICB), a new microbrewery in Bengaluru. The agency will handle…
Flipkart has launched its ‘End of Season Sale’ (EOSS) starting December 7, 2024, featuring over 10 lakh styles from various brands and sellers. The week-long event will include updates to…
IDFC FIRST Bank has launched an AI-powered holographic avatar of Amitabh Bachchan, enabling customers to interact and access information about the bank’s products like Zero Fee Banking and Monthly Interest…
ZEE Entertainment and Yamaha Motors have collaborated to reinvent Yamaha’s iconic “The Call of the Blue” campaign with the contestants of Sa Re Ga Ma Pa. This partnership brings a…
Max Level, a marketing and PR agency built by gamers, has been awarded the PR and social media mandates for 88 Games, the newly launched game development division of 88…
Hyatt India has launched an innovative Food and Beverage (F&B) campaign to strengthen its leadership in the country’s luxury culinary scene. The campaign aligns with Hyatt’s core value of caring…
Taneira’s latest campaign, ‘For Beautiful Beginnings’, celebrates the emotional journey of brides across India as they transition from their childhood home to a new life. Featuring Mrunal Thakur, the campaign…
Hindustan Unilever Limited (HUL) has launched a premiumisation strategy aimed at tapping into India’s expanding premium consumer market. By 2030, more households are expected to earn between $8,500 and $40,000…
Tempest Advertising participated in the JITO Ladies Premier League player auction and successfully acquired one of the six teams, bidding for top players. The auction featured players ranging from 20…
Global digital agency DEPT® has partnered with Shopify to help businesses unlock the future of commerce. Combining DEPT®’s expertise in technology and marketing with Shopify’s scalable platform, the partnership offers…
Spinz, the skincare brand from CavinKare, launches its new TVC campaign for Spinz BB Face Talc, emphasizing that special moments deserve perfection. Titled “Special Occasion Ka Special Powder,” the campaign…
Libas, a leading women’s fashion brand in India, has launched its festive campaign #SajDhajKe, featuring Bollywood actress Avneet Kaur. With the wedding season in full swing, the collection combines traditional…
Teads has strengthened its partnership with VIDAA USA, enhancing CTV advertising campaigns globally. This collaboration allows Teads to deliver impactful ads on VIDAA-powered smart TVs, including those by Hisense, Toshiba,…
AdLift has been appointed as the official digital media partner for King Koil, India’s leading premium sleep solutions brand. This partnership will focus on enhancing King Koil’s online presence, increasing…
Adobe has appointed Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing, reporting to CEO Shantanu Narayen. Balazs previously served as CMO and General Manager at…
Zepto has surpassed Rs 1,000 crore in annualized ad revenue, just three years after launching its ad business, announced co-founder and CEO Aadit Palicha on LinkedIn. The company’s ad business…
Infectious Advertising has appointed Akshay Kapnadak as its Chief Creative Officer. Akshay, with 27 years of experience, will work alongside Creative Chairman Ramanuj Shastry to enhance the agency’s creative output.…
Aditya Birla Sun Life Insurance (ABSLI) has launched a 3D anamorphic advertisement in Mumbai as part of its #BoodheHokeKyaBanoge campaign. Located opposite Priyadarshini Office, the ad uses advanced visual technology…
During quarterly earnings call earlier this month, Yoshimitsu Goto, CFO of Japan’s SoftBank Group, shared the company’s updated investment strategy. After two years in “defensive mode,” SoftBank, one of the…
NODWIN Gaming, a subsidiary of Nazara Technologies, has acquired Trinity Gaming, a leading gaming agency and platform MCN/CSP, for INR 24 crore. Trinity will become a fully owned subsidiary, with…
In 2022, Hindustan Unilever’s (HUL) Surf Excel became the first non-food brand in India’s FMCG sector to reach $1 billion in sales, achieving “unicorn” status. HUL projects that Surf Excel…
ixigo has appointed cricket star Rohit Sharma as the brand ambassador for its trains app. The partnership aims to expand ixigo’s reach and enhance its position as the go-to app…
Spotify Hits, a global program recognizing creative excellence in advertising, debuted in India by honoring nine standout campaigns that showcased innovation and creativity on the platform. Chosen from over 100…
Bisleri Vedica, a premium beverage by Bisleri International, has launched ‘Vedica, The Journey Home’, a visually stunning and emotionally powerful film that takes viewers to the source of its Himalayan…
Meta’s latest studies highlight two key trends reshaping online shopping in India: the rise of Quick Commerce and the rapid growth of e-commerce in tier-2 and tier-3 towns. According to…
Air India SATS (AISATS) has appointed Ramanathan Rajamani as its CEO, effective November 14, 2024. With over 20 years of experience, Ramana returns to the role he previously held from…
MicroMitti, a real estate investment leader, has launched its “Sky High Investments” campaign at Devi Ahilyabai Holkar Airport in Indore, marking its first venture into OOH marketing. In partnership with…
CANTABIL Retail India Ltd. has launched its Autumn-Winter 2024 collection, offering stylish and versatile winter wear for families. The brand has also released a video showcasing the collection, highlighting its…
Ramya Venkat, formerly Senior Brand Manager for Indulekha at Hindustan Unilever (HUL), has joined Abbott as Director of Integrated Marketing. Abbott, a global healthcare company, focuses on products in diagnostics,…
Myntra has launched a pilot of its two-hour delivery service, M-Now, in select Bengaluru areas to test the feasibility of ultra-fast deliveries in the fashion and lifestyle segment. The service,…