Dentsu Reveals 2025 Media Trends
Dentsu’s 2025 Media Trends report, titled “The Year of Impact,” explores the transformative effects of AI, algorithms, and evolving consumer engagement on the media landscape. The report highlights the shift…
Gateway To The Media Industry Insights
Dentsu’s 2025 Media Trends report, titled “The Year of Impact,” explores the transformative effects of AI, algorithms, and evolving consumer engagement on the media landscape. The report highlights the shift…
Pitchfork Partners Strategic Consulting LLP has been appointed as the communications agency for Ashley Madison, a global married dating site. Pitchfork will manage PR, social, and digital strategies for the…
This Navratri, Badshah Masala has launched #BadshahSangNavrang, a 9-day campaign blending the festival’s vibrant colors with unique recipes. Created by Tonic Worldwide, the campaign celebrates Navratri by matching each day’s…
CRED has appointed Arvind Kathpalia as an advisor on risk and compliance to strengthen its commitment to members’ financial progress. With over 30 years of experience in financial services and…
DDB Mudra has appointed Priya Shivakumar as the new Creative Head for the South region. She will work alongside Rahul Mathew, Chief Creative Officer, and Menaka Menon, President of Growth…
Radio City, India’s leading radio network, is back as the official partner for ‘Legends League Cricket’ (LLC) Season 3, running from September 20 to October 16. Following two successful seasons,…
Parrot Analytics has launched Streaming Metrics, offering comprehensive insights into key financial metrics like subscribers, revenue, ARPU, and churn, along with catalog data on a global scale. This new tool…
Google is required to significantly alter its mobile app business to provide Android users with greater freedom in downloading apps and making in-app purchases. U.S. Judge James Donato’s ruling mandates…
Youngun has enhanced Cleartrip’s Big Billion Days campaign with a humorous OOH advertising approach, featuring eye-catching billboards at DLF Cyber Hub to appeal to corporate employees in Delhi and Gurugram.…
WPP has announced a global partnership with Roblox, enhancing their collaboration on interactive brand content and advertising. This alliance aims to leverage Roblox as a media channel to engage Gen…
Tejinder Gill has been appointed as the Managing Director at The Trade Desk, where he has worked since February 2021. After four years of establishing a solid foundation and driving…
Bisleri International has announced Bollywood stars Ishaan Khatter and Palak Tiwari as brand ambassadors for Bisleri Pop, their orange-flavored fizzy drink. The #FlavourOfLove campaign, inspired by the simplicity of 1950s…
Taboola, a leader in online recommendations, has partnered with Jounce Media to ensure its Taboola Select publisher network is free from Made for Advertising (MFA) sites, which account for 15%…
Amazon recently acquired certain assets of MX Player, including the MX Player app, a leading free streaming OTT service in India. With this acquisition, Amazon is merging two of India’s…
Diageo has strengthened its partnership with Enormous Brands, appointing the agency to manage its creative strategy. Enormous Brands will oversee the brand strategies and creative solutions for Royal Challenge, Signature,…
Successive Technologies, a US-based technology consulting firm, has appointed Gopa Kumar Menon as Chief Growth Officer (CGO) for the Asia-Pacific region. With over 20 years of experience at companies like…
ZEE5, India’s prominent video streaming platform, returned as the title sponsor of Kyoorius Designyatra 2024 for the second consecutive year. Held from 26th to 28th September in Goa, the event…
SuperGaming, India’s leading game development studio, has announced that its highly anticipated battle royale game, Indus, will launch on October 16th. It will be available for download on Android and…
Anupriya Shetty is a seasoned brand leader with over 18 years of experience in Advertising, Brand Marketing, and Media & Entertainment. She has worked with renowned organizations like The Walt…
Piramal Capital & Housing Finance Limited has launched the second phase of its campaign, “Hum Kaagaz Se Zyada Neeyat Dekhte Hai,” aimed at empowering underserved customers in Bharat by improving…
Shantanu Gangane has joined The Coca-Cola Company as the Integrated Marketing Experience (IMX) Lead. In a LinkedIn post, he expressed his excitement about this new chapter, thanking his mentors for…
Meta has announced Movie Gen, a new AI model designed to create realistic video and audio clips based on prompts. The company claims it could compete with leading AI startups…
Entrust Family Office, a boutique firm offering succession and legacy planning for high-net-worth individuals, has partnered with The Media Manifest, a PR agency, to enhance its communication strategies. This partnership…
As Navratri celebrations unfold, Swiggy Instamart has teamed up with Dandiya queen Falguni Pathak to infuse her vibrant Garba energy into its latest campaign. The humorous film portrays Falguni as…
Amazon Ads has launched its AI-powered image generation tool in beta for advertisers in India. This generative AI solution helps brands create lifestyle-themed images at scale to improve ad performance.…
JioCinema, a leading digital entertainment platform in India, has appointed Ishan Chatterjee as Chief Business Officer. This move underscores JioCinema’s commitment to becoming a tech-driven company that offers innovative digital…
Gaurav Seth, previously head of PivotConsult, the strategic consulting division of PivotRoots that merged into CSA India, has been appointed managing partner to lead CSA India’s operations. CSA India is…
Motilal Oswal Private Wealth has appointed Akash Hariani as Joint Managing Director. With over 25 years of experience in private wealth management, Akash will significantly contribute to the firm’s growth…
Flags Communications has secured the Public Relations mandate for FMS Dental Hospitals, a leading dental care chain in Hyderabad and one of the largest in Southeast Asia. This partnership aims…
Uber has launched a new brand campaign featuring the popular father-son duo Jackie and Tiger Shroff. The campaign aims to redefine urban mobility by showcasing how Uber simplifies travel, allowing…