Swiggy appoints Mayur Hola as the Vice President of Brand.
In a recent LinkedIn update, it was announced that Mayur Hola has transitioned from his role as Chief Marketing Officer at Culinary Brands to assume the position of Vice President…
Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan, and Tista Sen have been appointed as Jury Chairs for the Abby Awards 2024.
Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan, and Tista Sen have been appointed as Jury Chairs for various categories at the Abby Awards 2024 powered by One Show. Rahul…
XYXX’s campaign featuring KL Rahul encourages breaking free from discomfort.
XYXX, India’s premier men’s lifestyle label, launches “Ultimate Undie-pendence,” an innovative campaign featuring brand ambassador and investor, KL Rahul. The campaign sheds light on a prevalent issue: men’s enduring discomfort…
Wavemaker India stays as media partner for Luminous Power Technologies.
Wavemaker India retains integrated mandate for Luminous Power Technologies since 2021, covering traditional and digital media responsibilities. The retention follows a competitive pitch, with Wavemaker’s Delhi office overseeing execution. Neelima…
Prashant Tekwani Elevates to Managing Director Role at Havas CX India.
In a significant stride forward for both him and the company, Prashant Tekwani has assumed the prestigious role of Managing Director at Havas CX India. This promotion marks a pivotal…
Koshika N. Assumes Role as Head of Employer Branding at Schneider Electric, Greater India.
Schneider Electric, a renowned global leader in digital transformation and energy management solutions, has recently appointed Koshika N. as the Head of Employer Branding for Greater India. With an impressive…
Rohini Saldanha, VML’s Former Head of Corporate Communications launches own Public Relations firm.
India, 6th May 2024: VML’s Former Head of Corporate Communications,Rohini Saldanha has announced the launch of The PR Stop. , a publicrelations firm that will provide comprehensive public relations andcommunications…
FCB Interface secures the creative mandate for Philips Home Appliances.
FCB Interface, an integrated creative agency under the FCB Group India umbrella, has secured the creative mandate for Philips Kitchen Appliances and Philips Garment Care business, operated by Versuni India…
Google-backed Adda247 names Bimaljeet Singh Bhasin as CEO for skilling and higher education sector.
Adda247, an online test prep company supported by Google and other investors, has named Bimaljeet Singh Bhasin as CEO of its skilling and higher education division. With 25 years of…
Carat India secures the integrated media mandate for Meesho.
Carat India has won the integrated media mandate for Meesho, an e-commerce platform, following a multi-agency pitch. The agency, based in Bangalore, will provide a range of media solutions aligned…
Nautica India has appointed Ayushmann Khurrana as its brand ambassador.
Myntra Jabong Pvt. Ltd., the wholesale entity of Myntra, has announced the appointment of acclaimed fashion icon and Bollywood actor Ayushmann Khurrana as the brand ambassador for Nautica, the global…
Abhay Ojha of Zee News Steps Down, Dr. Idris Loya Assumes Leadership.
Abhay Ojha, the former Chief Revenue Officer at Zee Media Corporation Ltd, has left the company, effective immediately. In an email communication sent to all its leaders on May 4…
Sunaina Jairath from CRED assumes the role of Vice President of Brand and Communications at Aliaxis India.
Sunaina Jairath assumes the position of Vice President – Brand and Communications at Aliaxis India (Ashirvad), bolstering our brand outreach and advancing strategic goals. With a rich background spanning 22…
The Body Shop’s latest campaign honors Mother’s Day featuring Diana Penty.
There’s nothing quite as beautiful and symbolic as a rose to represent the unwavering love, care, and elegance of mothers. This Mother’s Day, The Body Shop has launched a video…
Quality concerns prompt scrutiny of McDonald’s and Theobroma.
Led by Assistant Commissioner Archana Dheeran and Chief Food Safety Officer Akshay Goyal, the Food Safety Department has initiated raids on prominent eateries in Noida. The Uttar Pradesh State Food…
In IPL 2024, Pan Masala brands allocate Rs350 crore, capturing 10% of advertising volume with ‘mouth freshener’ commercials.
Shah Rukh Khan, Ajay Devgan, Sunil Gavaskar, and Virender Sehwag share a surprising connection beyond their roles in cricket or as team owners: they’re all brand ambassadors for Pan Masala…
Leo Burnett India appoints Anirban Roy as its chief strategy officer.
Leo Burnett India, a part of Publicis Groupe India, has enhanced its senior leadership team by appointing Anirban Roy as its chief strategy officer. Roy will report directly to Amitesh…
Dot & Key Skincare enlists Shanaya Kapoor as its brand ambassador.
Dot & Key Skincare, a Kolkata-based beauty start-up, proudly announces its collaboration with Shanaya Kapoor, a significant milestone for both the brand and Shanaya’s burgeoning career. Known for her fresh…
Digital ShoutOuts Media, a leading digital innovation and transformation company, celebrates its 3rd anniversary.
The company marked its anniversary with the announcement of a global expansion in Middle East. Digital Shoutouts Media, a pioneering digital innovation and transformation company, has celebrated its third anniversary…
Nidhee Kekre has been appointed to Whisper Media’s advisory board.
Whisper Media, a technology-driven media company, is excited to announce the addition of Nidhee Kekre to its advisory board. With an impressive career spanning over two decades in business strategy…
Aditya Birla Health Insurance teams up with Platinum Outdoor for an anamorphic & CGI-driven OOH campaign.
Platinum Outdoor recently orchestrated a dynamic outdoor campaign for Aditya Birla Health Insurance, employing a strategic blend of media platforms and a meticulously crafted approach. This ambitious initiative spanned across…
Tata Mutual Fund introduces the ‘Index Funds Simple Hai’ campaign.
Tata Mutual Fund, under its ‘Desh Kare Nivesh’ initiative, has unveiled a digital-centric campaign dubbed ‘Index Funds Simple Hai’. This campaign is tailored to resonate with Gen-Z and Millennials, employing…
Bank of Baroda launches ‘PehchaanCon 3.0 Banking Fraud’ awareness campaign starring actor Kunaal Roy Kapur.
Bank of Baroda, a leading public sector bank in India, has introduced its latest initiative, the #PehchaanCon 3.0 Banking Fraud awareness campaign, aimed at educating the public about modern financial…
Pooja Asar from Paytm steps into the role of Head of Marketing at Tata Passenger Electric Mobility.
Pooja Asar, formerly the Vice President of Marketing at Paytm, has transitioned to a new role as the Head of Marketing at Tata Passenger Electric Mobility. Her professional journey began…
In the fourth quarter, HUL’s advertising expenditure surged to reach Rs 1616 crore.
Hindustan Unilever released its financial results for the quarter and fiscal year ending March 31, 2024. In Q4, HUL’s spending on advertising and promotions surged to Rs 1616 crore, marking…
Omnicom Media Group has recently named Saurabh Kundra as its Business Director – Investment.
Saurabh Kundra, formerly the Associate Director at AGL – Hakuhodo, has joined role of Business Director – Investment at Omnicom Media Group. Kundra’s professional journey began at Businessworld and later…
LS Digital Strengthens its Leadership Team by Appointing Vishal Sharma as DVP – Media Buying and Trading Group.
LS Digital, a leading independent digital marketing transformation (DMT) company, has made a strategic move by appointing Mr. Vishal Sharma as their new Deputy Vice President (DVP) of Media Buying…
Cadbury Perk and Alia encourage people to ‘Take it Lightly’ in their new campaign.
Cadbury Perk, renowned as one of Mondelez India’s beloved and playful brands, unveils a fresh and lively campaign featuring Bollywood Actress Alia Bhatt. Through a delightful television commercial, Cadbury Perk…
Gajanan S. Kale has been appointed as the CEO of Tata Power Delhi Distribution Ltd.
Tata Power Delhi Distribution Limited (Tata Power-DDL), a prominent power utility serving a population of 7 million in North Delhi, has announced the appointment of Mr. Gajanan Sampat Rao Kale…
Kamdhenu Paints urges citizens to exercise their right to vote ahead of the general elections.
Kamdhenu Paints, a prominent brand under the Kamdhenu Group and a leading manufacturer of top-quality paints and emulsions, is excited to announce the launch of its special campaign – ‘Vote…