Apple denies selling Siri data as part of $95 million settlement.
Apple has reiterated its commitment to user privacy, asserting that Siri data has never been sold, used for advertising, or used to create marketing profiles. This comes after a $95…
Tata Play launches ‘Sirf Lage Mehenga’ TVC with new super value packs.
Tata Play has launched its new campaign, ‘Sirf Lage Mehenga,’ celebrating the New Year and harvest season. The campaign promotes Tata Play’s Super Value Packs, offering budget-friendly entertainment across various…
POCO partners with Akshay Kumar for X7 Series launch on January 9.
POCO India has announced Bollywood actor Akshay Kumar as its brand ambassador, just ahead of the POCO X7 series launch on January 9 at 5:30 PM. This collaboration aligns with…
Zepto remixes popular songs for its Uttar Pradesh outdoor ads.
Zepto has launched a new out-of-home (OOH) campaign in Uttar Pradesh, using puns and song-inspired wordplay to capture attention on the streets of cities like Bareilly, Gorakhpur, Ghaziabad, and Saharanpur.…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Maanesh Vasudeo”
1. At this time last year, we were all discussing the impact and future possibilities of a cookie-less world. Are there any specific trends and market shifts you’d like to…
Ritika Malhotra appointed Head of Digital at FCB Interface.
Ritika Malhotra has stepped into the role of Head of Digital at FCB Interface, sharing the news via a LinkedIn post. Previously, Malhotra held the position of Head of Digital…
Roku kicks off the new year with 90 million streaming households.
Roku, the top-selling TV OS in the U.S., Canada, and Mexico, has surpassed 90 million streaming households by January 2025, solidifying streaming as the leading TV viewing method. Roku is…
Streaming and vinyl boost music to a 20-year high.
In 2024, UK music consumption and recorded music revenues hit a 20-year high, fueled by streaming services and the vinyl revival. Music consumption reached the equivalent of 201.4 million albums,…
Eveready Ultima teams up with Zepto to power urgent moments.
Eveready Industries India Ltd has partnered with Zepto, India’s fastest-growing consumer internet company, to offer rapid delivery of its Ultima Batteries across multiple cities. This collaboration addresses the urgent need…
Godrej No.1 launches ‘Dil se khoobsurat’ campaign, celebrating inner beauty.
Godrej No.1, a popular soap brand from Godrej Consumer Products, has launched a new TV commercial as part of its ‘Dil Se Khoobsurat’ campaign. Known for its natural ingredients like…
Karisma Kapoor partners with Oleev to inspire healthier choices for women.
Karisma Kapoor has joined Oleev as its brand ambassador, inspiring women to prioritize health and make thoughtful choices for themselves and their families. Oleev’s latest campaign, featuring Kapoor, encourages breaking…
Meta appoints Dana White and two others to its board.
Meta has elected Dana White, John Elkann, and Charlie Songhurst to its board of directors. CEO Mark Zuckerberg highlighted their expertise in AI, wearables, and innovation. Dana White, President and…
Akasa Air names Belson Coutinho as COO.
Akasa Air has appointed Belson Coutinho as its Chief Operating Officer (COO). Coutinho, a co-founder of the airline, has been part of its executive team since its inception in 2022.…
Palal Bhattacharjee promoted to Executive Director – Marketing Sciences at PHD.
Palal Bhattacharjee has been promoted to Executive Director – Marketing Sciences at PHD, after serving as Senior Director in the same department. Having joined PHD in August 2023, Bhattacharjee’s new…
Premjeet Sodhi appointed Global Lead for Measurement & Analytics at OpenDoor.
Premjeet Sodhi has been appointed Global Lead for Measurement & Analytics at OpenDoor, WPP’s dedicated division managing Amazon’s account. Announcing the move on LinkedIn, Sodhi expressed his excitement to drive…
Vritti iMedia launches Audiowala Digital Display boards at 237 bus stations in Karnataka.
Vritti iMedia has launched Audiowala Bus Stand LED Digital Display Boards at 237 KSRTC bus stations across Karnataka. This expansion strengthens Audiowala’s position as India’s leading digital audio network, now…
Zee Studios Unveils Power-Packed FY25 Lineup
Zee Studios has announced an exciting multilingual slate for FY25, showcasing its commitment to diverse storytelling across India. Led by Umesh Kumar Bansal, the lineup includes: Notable titles like Kennedy,…
Protean unveils ‘Apni Kahaani ka Hero’ campaign featuring Pankaj Tripathi.
Protean eGov Technologies has unveiled its new brand campaign, “Apni Kahaani ka Hero,” featuring Pankaj Tripathi as the brand ambassador. The campaign celebrates the resilience and aspirations of everyday Indians,…
Sameer Singh exits as TikTok North America Ad Sales Head.
Sameer Singh, TikTok’s North America Ad Sales Head, has announced his resignation, effective February. Singh, who joined ByteDance in 2019, played a pivotal role in growing TikTok’s ad business globally.…
FCB tops The One Club’s Global Creative Rankings.
FCB New York retained its title as Global Agency of the Year, with FCB Global crowned Agency Network of the Year for 2024 in The One Club for Creativity’s Global…
Foxtale celebrates its 3rd anniversary with a bash hosted by Shalini Passi.
Foxtale, the innovative skincare brand, celebrates its third anniversary with a glamorous video featuring Shalini Passi. Known for her chic style, Shalini hosts the brand’s birthday bash, offering a guide…
OYO will no longer accommodate unmarried couples.
OYO has updated its check-in policy, now discouraging unmarried couples from checking in at its partner hotels. Starting in Meerut, couples must provide valid proof of relationship, even for online…
ThinkROI names Nitin Kalel as Director of Technology.
ThinkROI, a leading digital media and creative agency, has appointed Nitin Kalel as Director – Technology. With over 20 years of experience in digital innovation, Nitin has worked with top…
Rannvijay Singha teams up with STRCH to revolutionize activewear.
STRCH, India’s leading premium activewear brand, has launched a new Digital Film featuring TV icon Rannvijay Singha, highlighting the brand’s mission to combine comfort and functionality. The film showcases Rannvijay…
OPPO India unveils ‘Live in the Moment’ campaign featuring celebrities.
OPPO India has launched its ‘Live in the Moment’ campaign featuring Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina to showcase the essence of the Reno13 Series, set to debut in…
MAD Group Launches Xley, a Global Creator Marketplace
MAD Group has launched Xley, an AI and ML-powered platform aimed at transforming brand-creator collaborations. Xley is an invite-only creator marketplace that simplifies and optimizes the process with data-driven tools,…
Hyundai’s New TVC, “India’s Ready: Electric is CRETA,” Inspires Change
Hyundai Motor India has unveiled the Hyundai CRETA Electric, an electric SUV that blends bold design, advanced technology, and top-notch safety to set new standards in India’s EV market. Accompanied…
Blinkit Introduces 10-Minute Ambulance Service for Emergency Care
Blinkit, India’s leading quick-commerce platform, has launched a 10-minute ambulance service in Gurugram to address critical gaps in emergency healthcare response times. Using its robust logistics network, Blinkit ensures ambulances…
Ghatkopar crash caused a 15% drop in Mumbai’s OOH market, says RoshanSpace’s Junaid Shaikh.
The collapse of a massive hoarding in Ghatkopar, Mumbai, in May, which caused 17 deaths and over 75 injuries, disrupted the city’s out-of-home (OOH) advertising industry, reducing its revenue by…
Matrimony.com appoints Anil Kapoor as Brand Ambassador.
Matrimony.com has appointed veteran actor Anil Kapoor as its brand ambassador to expand the reach of its community-based matrimony services. CEO Murugavel Janakiraman highlighted Kapoor’s appeal as a caring family…