Gateway To The Media Industry Insights
Adobe has appointed Stagwell as its global lead for creative campaigns and social content for its Digital Media business. Stagwell will leverage the expertise of five agencies to deliver impactful…
PayPal has appointed Yolande Piazza as Senior Vice President and General Manager of Americas. She announced the news on LinkedIn, sharing her excitement to lead the commercial teams across the…
Kantar Media has announced that Prime Video has joined its Cross-Platform View service in Spain, which offers audience insights for both linear TV and streaming platforms. Antonio Wanderley, CEO of…
Piyush Pandey, Executive Chairman of Ogilvy India and Chief Creative Officer Worldwide, has become the first Indian to receive the LIA Legend Award, introduced in 2023. This award honors leaders…
The BBC has appointed Hayley Valentine, an experienced journalist and editorial leader, as its new Director in Scotland. Valentine brings extensive experience from her time within the BBC as well…
Movado, the renowned Swiss watchmaker, has launched a new campaign featuring Bollywood star and brand ambassador, Sidharth Malhotra. The campaign showcases the actor wearing designs from Movado’s iconic collections, including…
Dentsu X India has secured the digital media mandate for LG Electronics after a competitive pitch, with services to be managed from its New Delhi office. The agency, known for…
Dream11, one of the world’s largest fantasy sports platforms with over 220 million users, has launched an advertising campaign titled “Poora Fan Bano” in anticipation of the Women’s Cricket World…
Kedar Apte, formerly the chief of international operations for Mahindra Group’s Farm Equipment Sector, has been promoted to Senior Vice President and Head of Charging Infrastructure for the auto and…
Publicis Media India has launched Markriti, an advanced machine-learning Marketing Mix Modeling (MMM) tool designed to enhance data-driven marketing strategies for brands. Powered by Meta Open Source and featuring an…
Spotify experienced a significant outage on Sunday, lasting about three hours and impacting over 40,000 users in the United States at its peak, according to Downdetector. Users reported issues such…
Kunal Danda has joined HiveMinds as Senior Vice President. He began his career as a Marketing Executive at Global Telesystems and later served as Assistant Marketing Manager at Franklin Templeton…
The 3rd Edition of the Healthcare Innovation Conclave was a grand success, bringing together healthcare professionals, innovators, and thought leaders to explore the future of healthcare and wellness. Under the…
Kenstar is on an impressive growth trajectory after a record-breaking summer, solidifying its leadership in the cooler market. As the festive season nears, the brand is set to launch a…
Team Pumpkin has secured the social media mandate for Sadbhav Futuretech, a leader in the Indian renewable industry. This partnership will enhance Sadbhav Futuretech’s social media presence, focusing on increasing…
Disney+ is taking steps to combat password sharing by informing subscribers that only individuals within their households can use the service. Those outside the household must sign up for their…
Mobile gaming in India has rapidly grown thanks to affordable smartphones, faster internet, and high-performance devices. With a wide range of players from casual gamers to esports fans, games like…
OnePlus is making a splash this Diwali with its new campaign, “Make It Special for Everyone,” which puts pets in the spotlight. Unlike last year’s focus on family reunions, this…
BigCash, a leading real money gaming platform in India, has partnered with renowned Bollywood actor Nawazuddin Siddiqui as its new brand ambassador. His authentic persona aligns with BigCash’s latest campaign,…
Ayurveda inspired beauty and personal care brand, Just Herbs today announces the launch of its latest brand campaign featuring the legendary Zeenat Aman and the glamorous Rakul Preet Singh. The…
Hollywood director James Cameron has joined the board of StabilityAI, four decades after his iconic film The Terminator. He aims to explore how AI technology can improve special effects in…
Godrej & Boyce has launched a new campaign called ‘Khushiyon Ke Rakhwale’ through its Security Solutions division, highlighting the importance of home security in protecting what matters most. The campaign…
ZEE Entertainment Enterprises Limited has announced that it will broadcast the highly anticipated DP World International League T20 (ILT20) starting January 11, 2025, across 15 TV channels and its OTT…
iProspect India has secured the digital media mandate for ARDEX ENDURA, a leading brand in construction chemicals, following a competitive pitch. Operating from Mumbai and Bengaluru, iProspect will lead ARDEX…
L’Oréal Paris has named Alia Bhatt as its new global brand ambassador. Starting from September 2024, Alia will feature in the French beauty brand’s campaigns, joining a group of famous…
Marico Limited has launched a new TV commercial for Nihar Naturals as part of its Durga Pujo campaign, titled “Pujo Ready with Nihar.” This festive campaign highlights the importance of…
Dell Technologies has launched a festive campaign called “Sweets,” showcasing the PC as an essential tool for users. This campaign emphasizes Dell’s dedication to innovation and aims to empower customers…
Myntra, a leading Indian fashion platform, has launched ‘The Ultimate Glam Clan,’ a major shopper-led creator program aimed at Gen-Z. This initiative encourages shoppers to share high-quality personal photos as…
Britannia Milk Bikis has launched a unique campaign, “Parvarish Ki Baat Papa Tripathi Ke Saath,” in collaboration with Mindshare India, to promote shared parenting. The campaign features actor Pankaj Tripathi,…
Siddharth Gopalkrishnan has been appointed Chief Operating Officer at Netcore Cloud as part of the company’s strategy to double revenue in three years and expand globally. With over 16 years…