Gateway To The Media Industry Insights
CARS24 has introduced CarTruth, a Pre-Delivery Inspection (PDI) service aimed at alleviating buyer concerns about hidden mechanical issues when purchasing a car. With nearly a decade of expertise, CARS24 addresses…
Polycab has launched a multimedia OOH campaign with MOMS, part of Madison World, to enhance brand recall. The campaign targets over 90 Tier-2 and Tier-3 cities using 150+ traditional OOH…
Comscore has partnered with IAMAI to conduct a comprehensive study of India’s Connected TV (CTV) market, aimed at providing valuable insights for brands, publishers, OTT platforms, agencies, and broadcasters. As…
Philips has launched a new TVC for the Philips Avent Connected Baby Monitor, featuring Indian actors Rubina Dilaik and Abhinav Shukla. This campaign builds on the #ShareTheCare initiative and emphasizes…
WPP’s GroupM has been selected as Honor’s global media partner after a competitive pitch. The smartphone brand has also transitioned its China planning business from Publicis to GroupM. This partnership,…
The Advertising Standards Council of India (ASCI) is set to host the International Council for Ad Self-Regulation (ICAS) Global Summit from 17th – 21st March 2025, in Mumbai. This will…
Soan Papdi, once a cherished Diwali treat, is now more famous for being an unwanted gift passed around during the festivities. To revive its image, Zepto launched the “Make Soan…
Confused about luggage space in taxis for airport trips? Hyundai Motor India has tackled this with the new EXTER and Grand i10 NIOS Hy-CNG Duo, which feature a unique CNG…
This Diwali, boAt, India’s leading audio and wearable brand, has teamed up with Blinkit to bring festive cheer right to your doorstep in just 10 minutes with premium audio gear!…
Nabajit Nath, formerly Head of Sales at Blis, has joined Kargo as their new Sales Director. During his nearly two years at Blis, he oversaw the company’s P&L operations in…
Team Pumpkin, a digital marketing agency, has secured the social media, performance marketing, and PR mandate for SKG Group, a New Delhi-based financial services firm. This partnership follows a competitive…
The Tennis Premier League (TPL) has partnered with Viacom18 as its official broadcast partner for the sixth season, taking place at the Cricket Club of India from December 3 to…
Ahead of the festive season, Signify launched a new TVC featuring brand ambassador Rahul Dravid. The campaign emphasizes innovation, tradition, and the power of light to impact lives positively. Titled…
Madison Media Ultra has retained the media mandate for Parag Milk Foods, managing sub-brands like Gowardhan, Go, Pride of Cows, and Avvatar. The agency, which has worked with Parag Milk…
Sokudo Electric, an Indian electric two-wheeler manufacturer, has teamed up with comedian Kiku Sharda to promote the savings and sustainability of its scooters. In the new campaign, Sharda highlights that…
Nikhil Rao, Chief Marketing Officer at Mars Wrigley India, and Abhimanyu Khedkar, Managing Partner at Leo Burnett India, have been appointed as jury members for the WARC Awards Asia-Pacific 2025,…
C Com Digital, a global Techno Digital Marketing Agency, has been appointed to manage the digital presence and creative services for HealZen Quantum Cure Pvt. Ltd., a healthcare innovator focused…
Chun Yin Mak, former President of Customer Experience Management Practice at Dentsu China, has announced his resignation after over a year in the role. In a LinkedIn post, he reflected…
Wybor, a leading Indian consumer electronics brand under MEPL Group, has announced cricketer Axar Patel as its brand ambassador. This partnership strengthens Wybor’s position in the Indian market, where it…
At the annual Amazon Ads event, unBoxed, in Austin, Texas, Amazon introduced new features for its Demand-Side Platform (DSP) and Marketing Cloud (AMC) aimed at optimizing the marketing funnel. Girish…
This festive season, CARS24 launches an emotional brand film that illustrates how a simple drive can revive cherished memories. Featuring Kuldeep Sareen and Chandan Anand, the story follows a father…
At the 2024 Indian Gaming Convention, Sandhya Devanathan, Meta’s VP and India Head, emphasized gaming as a key driver in India’s journey to a $1 trillion digital economy. She highlighted…
The merger of Reliance Industries’ media assets with Walt Disney’s Indian operations is expected to be finalized in the third quarter of this fiscal year, according to a regulatory filing…
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced key leadership appointments for the India and Middle East and North Africa (MENA) regions. Siddharth Kelkar,…
Experience Commerce (EC), part of the Cheil Network, has renewed its digital, technology, and media mandate for MRF Tyres for the 12th consecutive year. Based in Chennai, MRF is India’s…
Ahead of the Big Billion Day sale, Flipkart launched two humorous campaigns, ‘Math of the Big Billion Days’ and ‘Big Billion Days Cover Up’, created by DDB Mudra Group. These…
Reliance Industries Ltd. (RIL) is reportedly in talks to acquire a stake in Karan Johar’s Dharma Productions, according to an Economic Times report. If the deal goes through, it would…
YesMadam, a leading at-home salon service in India, has launched a heartfelt Diwali campaign featuring Bollywood star Shraddha Kapoor. The campaign emphasizes inclusivity and trust, building on last year’s successful…
Meta has launched a new feature that allows advertisers to disable comments on their ads on Facebook and Instagram. Currently, only a select number of brands can access this feature,…
Sunil Kataria, Managing Director of Raymond Lifestyle Limited, has been re-elected as Chairman of The Indian Society of Advertisers (ISA). He emphasized his commitment to enhancing ISA’s influence in advertising…