Atlys expands into the UK by acquiring Artionis.
Atlys, a digital visa platform recently funded with $20 million, is expanding into the UK with the acquisition of Artionis, a UK-based visa services company. This acquisition adds 40 employees…
Narayana Aditi launches inclusive health insurance campaign.
Narayana Health Insurance, led by Dr. Devi Shetty, has launched a groundbreaking campaign for Aditi, an affordable health insurance product aimed at providing quality healthcare to underserved populations in India.…
Clare Lawson appointed Global President of Ogilvy One.
Ogilvy has appointed Clare Lawson as the Global President of Ogilvy One, its customer engagement unit. With over 20 years of experience in digital engagement, Lawson previously served as Global…
SW Network’s Eyebrow Dance challenge for Samsung F06 5G goes viral!
SW Network turned the Samsung F06 5G launch on Flipkart into a viral sensation with its Eyebrow Dance Challenge. The campaign, featuring Bollywood star Ayushmann Khurrana, gained massive traction through…
Lenskart & Zepto launch You Phonic: smart eyewear in 10 minutes!
Lenskart has launched Phonic, an innovative audio eyewear that blends premium sound with stylish frames, allowing users to take calls, listen to music, and use voice assistants hands-free. To enhance…
LIC Housing Finance – bringing neighbors closer.
LIC Housing Finance Limited has launched a new brand campaign emphasizing the importance of reconnecting with neighbors in today’s fast-paced urban life. Titled ‘Achche padosi milte nahin, bante hai’ (You…
JIOSTAR secures 11 sponsors for ICC Champions Trophy 2025.
JioStar, the official broadcaster of the ICC Men’s Champions Trophy 2025, has secured 11 sponsors, including Dream11, Pernod Ricard India, Kohler, Vodafone Idea, ICICI Bank, and Eicher Motors. This strong…
AIM criticizes MEITY for blocking Vikatan website.
The Association of India Magazines (AIM) has condemned the blocking of Vikatan.com by the Ministry of Electronics and Information Technology (MEITY) on February 15, 2025. The action followed a complaint…
Arunima Singh appointed COO at Urja Communications.
Arunima Singh has been appointed as the Chief Operating Officer (COO) of Urja Communications Pvt. Ltd. With over 23 years in marketing and 13 years in digital and social media,…
Omnicom Media Group names Nikki Grafton CEO of OMG New Zealand.
Omnicom Media Group (OMG) has appointed Nikki Grafton as CEO of OMG New Zealand, a newly created role to focus on the New Zealand market. This move establishes OMG New…
Centerfruit spices up Delhi Metro with ‘Metro Mein Laplap.’
Centerfruit, from Perfetti Van Melle, launched an innovative campaign, ‘Metro Mein Laplap,’ in Delhi Metro, adding a playful twist to routine announcements. The campaign, which began on February 5 across…
Oxford University Press names Sukanta Das MD for India.
Oxford University Press (OUP) has appointed Sukanta Das as Managing Director for India, overseeing Sri Lanka, Bangladesh, Nepal, and the UAE. With over 20 years of experience in consumer and…
DEPT names Christine Watts Client Director, Creative & Media.
DEPT® has appointed Christine Watts as Client Director for Creative and Media in Australia. With 15+ years of experience, including leadership at Wunderman NY, she will manage key clients like…
KFC India seeks proposals from social-first agencies.
KFC India is seeking social-first agencies specializing in meme marketing, pop culture, and trend-driven content. In a LinkedIn post, the brand announced its search for an agency that can create…
Ashwani Gautam named CEO of Firefox Bikes.
Firefox Bikes has appointed Ashwani Gautam as its new CEO to drive expansion and innovation in the premium cycling segment. An IIT BHU and IIM Ahmedabad alumnus, Ashwani brings vast…
Bingo! Mad Angles names Raghu Ram ‘Chief Triangle Officer.’
Bingo! Mad Angles has appointed Raghu Ram as its ‘Chief Triangle Officer’ in a quirky campaign, “Mad About Triangles.” A viral video of Raghu’s fiery persona teasing his new role…
Delhi HC directs OpenAI to respond to ANI’s copyright lawsuit.
The Delhi High Court has issued a notice to OpenAI following an application by the Indian Music Industry (IMI), which seeks to join an ongoing copyright lawsuit filed by ANI.…
Zomato unveils second edition of Plastic-Free Future Packathon.
Zomato, in collaboration with Startup India and DPIIT, has announced the second edition of the Plastic-Free Future Packathon. This competition aims to find sustainable packaging solutions for food delivery, and…
Adidas adopts ‘Believe’ as its mantra for ICC Champions Trophy.
Adidas’ latest campaign, featuring Indian cricket stars like Virat Kohli, Rohit Sharma, and Hardik Pandya, highlights the impact of positive sideline support in sports. Rooted in global research revealing that…
Sharvari becomes Sprite’s female brand ambassador!
Sprite India has officially signed Sharvari as its new brand ambassador, recognizing her refreshing, young, and cool persona that aligns perfectly with the brand’s identity. Known for her standout performances…
JioHotstar teams up with Nielsen for advanced ad measurement before Tata IPL 2025.
Nielsen will provide data-driven insights to enhance advertising transparency and campaign performance on JioHotstar. Using tools like Nielsen ONE Ads and Volumetric and Reach Analysis, advertisers can track impressions, clicks,…
Himalaya Wellness launches ‘India’s No. 1’ campaign with RCB Women’s Team.
Himalaya Wellness continues its partnership with the RCB Women’s Team for the third year, launching the ‘India’s No. 1’ campaign. Featuring top players like Smriti Mandhana, Shreyanka Patil, and Richa…
Nas Daily launches 1000 Media marketing agency in India.
Nas Daily (Nuseir Yassin) has launched his first marketing agency, 1000 Media, in India. Built on impactful storytelling, the agency aims to help brands and creators craft viral, emotionally engaging…
Advertising Club Trivandrum launched, fostering creative collaboration.
Trivandrum marked a milestone in the advertising and media world with the launch of Advertising Club Trivandrum (ACT) on Valentine’s Day, themed ‘For the Love of Advertising.’ Held at Hyatt…
Shaadi.com celebrates JioHotstar merger with witty banter.
Shaadi.com joined the fun to celebrate the JioCinema and Disney+ Hotstar merger with a playful twist this Valentine’s Day, calling it the ‘perfect match.’ On February 14, 2025, billboards across…
Bajaj Consumer Care posts strong Q3 FY25 results, fueled by sales growth.
Bajaj Consumer Care Limited released its unaudited standalone financial results for Q3 and the nine months ending December 31, 2024, reporting strong revenue growth driven by robust sales. Key Financial…
JioCinema and Disney+ Hotstar unite 50 cr users as JioHotstar.
JioStar, the joint venture of Viacom18 and Star India, has launched JioHotstar, merging JioCinema and Disney+ Hotstar to offer a unified entertainment and sports streaming platform. Subscription plans start at…
Wow! Momo reimagines unconditional love in its Valentine’s Day campaign.
Wow! Momo redefines Valentine’s Day with a heartfelt campaign celebrating the purest love—a mother’s bond with her child. The film features a young boy honoring his mother, shifting the focus…
Nielsen names Kirsten Riolo head of ANZ Custom Research Division.
Nielsen has named Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, overseeing its new Custom Research Division. She will lead primary research initiatives, helping brands refine…
The Trade Desk CEO acknowledges Q4 shortfall despite $2.4B revenue in 2024.
The Trade Desk reported a 26% YoY revenue growth in 2024, reaching $2.4 billion, with $12 billion in ad spend on its platform. However, Q4 revenue of $741 million (22%…