Tennis Premier League teams up with Viacom18 for the next season!
The Tennis Premier League (TPL) has partnered with Viacom18 as its official broadcast partner for the sixth season, taking place at the Cricket Club of India from December 3 to…
Signify launches TVC featuring Dravid: ‘Hum Raaton Mein Sooraj Ugaate Hain’
Ahead of the festive season, Signify launched a new TVC featuring brand ambassador Rahul Dravid. The campaign emphasizes innovation, tradition, and the power of light to impact lives positively. Titled…
Madison Media Ultra keeps Parag Milk Foods’ media account.
Madison Media Ultra has retained the media mandate for Parag Milk Foods, managing sub-brands like Gowardhan, Go, Pride of Cows, and Avvatar. The agency, which has worked with Parag Milk…
Sokudo Electric partners with Kiku Sharda for a new campaign.
Sokudo Electric, an Indian electric two-wheeler manufacturer, has teamed up with comedian Kiku Sharda to promote the savings and sustainability of its scooters. In the new campaign, Sharda highlights that…
Nikhil Rao and Abhimanyu Khedkar of Leo Burnett appointed as jurors for WARC Awards APAC 2025.
Nikhil Rao, Chief Marketing Officer at Mars Wrigley India, and Abhimanyu Khedkar, Managing Partner at Leo Burnett India, have been appointed as jury members for the WARC Awards Asia-Pacific 2025,…
C Com Digital secures HealZen’s digital marketing mandate.
C Com Digital, a global Techno Digital Marketing Agency, has been appointed to manage the digital presence and creative services for HealZen Quantum Cure Pvt. Ltd., a healthcare innovator focused…
Chun Yin Mak has resigned from Dentsu China.
Chun Yin Mak, former President of Customer Experience Management Practice at Dentsu China, has announced his resignation after over a year in the role. In a LinkedIn post, he reflected…
Wybor by MEPL Group names cricketer Axar Patel as its brand ambassador.
Wybor, a leading Indian consumer electronics brand under MEPL Group, has announced cricketer Axar Patel as its brand ambassador. This partnership strengthens Wybor’s position in the Indian market, where it…
Amazon ads new features to its demand-side platform and marketing cloud.
At the annual Amazon Ads event, unBoxed, in Austin, Texas, Amazon introduced new features for its Demand-Side Platform (DSP) and Marketing Cloud (AMC) aimed at optimizing the marketing funnel. Girish…
CARS24’s festive film highlights the magic of memories.
This festive season, CARS24 launches an emotional brand film that illustrates how a simple drive can revive cherished memories. Featuring Kuldeep Sareen and Chandan Anand, the story follows a father…
Sandhya Devanathan on gaming’s role in shaping India’s $1 tn digital economy.
At the 2024 Indian Gaming Convention, Sandhya Devanathan, Meta’s VP and India Head, emphasized gaming as a key driver in India’s journey to a $1 trillion digital economy. She highlighted…
Reliance: Disney Star-Viacom18 merger to complete by Q3.
The merger of Reliance Industries’ media assets with Walt Disney’s Indian operations is expected to be finalized in the third quarter of this fiscal year, according to a regulatory filing…
AnyMind Group names Siddharth Kelkar and Aditya Aima to head India and MENA operations.
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced key leadership appointments for the India and Middle East and North Africa (MENA) regions. Siddharth Kelkar,…
Cheil India continues as MRF Tyres’ digital and media partner for the 12th year.
Experience Commerce (EC), part of the Cheil Network, has renewed its digital, technology, and media mandate for MRF Tyres for the 12th consecutive year. Based in Chennai, MRF is India’s…
Save big with Flipkart’s Big Billion Days deals!
Ahead of the Big Billion Day sale, Flipkart launched two humorous campaigns, ‘Math of the Big Billion Days’ and ‘Big Billion Days Cover Up’, created by DDB Mudra Group. These…
Reliance Industries to acquire a stake in Dharma Productions; Report
Reliance Industries Ltd. (RIL) is reportedly in talks to acquire a stake in Karan Johar’s Dharma Productions, according to an Economic Times report. If the deal goes through, it would…
YesMadam promotes inclusivity in a heartfelt Diwali campaign with Shraddha.
YesMadam, a leading at-home salon service in India, has launched a heartfelt Diwali campaign featuring Bollywood star Shraddha Kapoor. The campaign emphasizes inclusivity and trust, building on last year’s successful…
Meta unveils feature to disable comments on Facebook and Instagram.
Meta has launched a new feature that allows advertisers to disable comments on their ads on Facebook and Instagram. Currently, only a select number of brands can access this feature,…
Sunil Kataria re-elected as ISA Chairman, focusing on digital innovation.
Sunil Kataria, Managing Director of Raymond Lifestyle Limited, has been re-elected as Chairman of The Indian Society of Advertisers (ISA). He emphasized his commitment to enhancing ISA’s influence in advertising…
News18’s Diamond States Summit shapes Bihar’s future.
News18 India successfully hosted the Bihar edition of the Diamond States Summit in Patna, following successful events in Madhya Pradesh, Chhattisgarh, and Maharashtra. The summit brought together key leaders, policymakers,…
HAVAS Red expands into Greece via partnership with SOLID HAVAS.
Global PR agency HAVAS Red has partnered with SOLID HAVAS to enhance media communications support for clients in Greece. SOLID HAVAS, a leading consultancy and HAVAS affiliate since 2017, offers…
Kapil Batra is appointed President at Lowe Lintas.
Lowe Lintas, a leading Indian advertising agency, has appointed Kapil Batra as President of its Mumbai office, effective immediately. His addition completes the creative leadership team, aimed at elevating the…
Orient Electric’s campaign highlights innovative lighting solutions.
Orient Electric Limited, part of the CK Birla Group, has launched a digital campaign titled “Thoughtfully Curated Lights for Your Home” to showcase its innovative lighting solutions for modern living…
Dentsu Reveals 2025 Media Trends
Dentsu’s 2025 Media Trends report, titled “The Year of Impact,” explores the transformative effects of AI, algorithms, and evolving consumer engagement on the media landscape. The report highlights the shift…
Ashley Madison appoints Pitchfork Partners for India communications.
Pitchfork Partners Strategic Consulting LLP has been appointed as the communications agency for Ashley Madison, a global married dating site. Pitchfork will manage PR, social, and digital strategies for the…
Badshah Masala Launches #BadshahSangNavrang for Navratri
This Navratri, Badshah Masala has launched #BadshahSangNavrang, a 9-day campaign blending the festival’s vibrant colors with unique recipes. Created by Tonic Worldwide, the campaign celebrates Navratri by matching each day’s…
CRED appoints Arvind Kathpalia as Advisor for Risk and Compliance.
CRED has appointed Arvind Kathpalia as an advisor on risk and compliance to strengthen its commitment to members’ financial progress. With over 30 years of experience in financial services and…
DDB Mudra appoints Priya Shivakumar as Creative Head.
DDB Mudra has appointed Priya Shivakumar as the new Creative Head for the South region. She will work alongside Rahul Mathew, Chief Creative Officer, and Menaka Menon, President of Growth…
Radio City partners with Legends League Cricket Season 3.
Radio City, India’s leading radio network, is back as the official partner for ‘Legends League Cricket’ (LLC) Season 3, running from September 20 to October 16. Following two successful seasons,…
Parrot Analytics unveils global streaming metrics.
Parrot Analytics has launched Streaming Metrics, offering comprehensive insights into key financial metrics like subscribers, revenue, ARPU, and churn, along with catalog data on a global scale. This new tool…