Meta launches AI ad tools to enhance campaigns.
Meta is introducing new AI-driven ad tools to enhance campaign performance. Key features include: Meta believes AI will transform advertising, citing a 4x higher ROAS in APAC for AI-powered campaigns.…
CCI vs. Meta: Appellate court to decide on WhatsApp data sharing.
The National Company Law Appellate Tribunal (NCLAT) will decide on January 23rd regarding Meta’s appeal against a Rs 213.14 crore penalty imposed by the Competition Commission of India (CCI) for…
Meta appoints Dana White and two others to its board.
Meta has elected Dana White, John Elkann, and Charlie Songhurst to its board of directors. CEO Mark Zuckerberg highlighted their expertise in AI, wearables, and innovation. Dana White, President and…
Meta study reveals tier-2/3 towns fuel e-commerce growth.
Meta’s latest studies highlight two key trends reshaping online shopping in India: the rise of Quick Commerce and the rapid growth of e-commerce in tier-2 and tier-3 towns. According to…
Meta posts record Q3 revenue of $40.6 billion, fueled by AI spending.
Meta Platforms, the parent company of Facebook and Instagram, reported a record Q3 revenue of $40.58 billion, a 19% year-over-year increase, driven by strong ad growth of $39.8 billion. This…
Meta unveils feature to disable comments on Facebook and Instagram.
Meta has launched a new feature that allows advertisers to disable comments on their ads on Facebook and Instagram. Currently, only a select number of brands can access this feature,…
Meta launches Movie Gen, a new AI for video creation.
Meta has announced Movie Gen, a new AI model designed to create realistic video and audio clips based on prompts. The company claims it could compete with leading AI startups…
Gaurav Jeet Singh Named Director of Agencies & VC Partnerships, India at Meta!
Gaurav Jeet Singh has recently taken on a pivotal new role at Meta, being named the Director of Agencies & VC Partnerships, India. This significant move was announced via a…
WhatsApp Business policy updated: No alcohol ads; RMG allowed.
Meta has confirmed that India is not included in the list of countries where alcohol advertising is allowed on WhatsApp Business, adhering to India’s stringent regulations that ban all forms…
Starting August 27, Meta platforms in India will host ads for alcohol and real money gaming.
On Tuesday, Meta announced it will permit alcohol and real money gaming companies to advertise on its platforms in India, APAC, and LATAM. Starting August 27, 2024, businesses in India…