Coca-Cola makes jump scares fun in new Coke Zero ad.
Coca-Cola’s #JustAddCokeZero campaign has launched a new ad featuring Tiger Shroff, where a jump scare is humorously paused when the female lead runs out of Coke Zero. The monster breaks…
Canara Bank Launches ‘Safe Hai, Toh Sahi Hai’ Campaign to Reinforce Fixed Deposit Security
Canara Bank has unveiled its latest campaign, Safe Hai, Toh Sahi Hai, highlighting the importance of financial security in an era of evolving investment choices. The campaign takes a no-nonsense…
India relaunches BHIM with a user-focused ad campaign.
As part of its ongoing #PaisonKiKadar campaign, BHIM—India’s own digital payments app—made a powerful comeback with a people-first print innovation. Ditching the typical launch event, BHIM used a creative newspaper…
“Too Yumm! & FCB Kinnect’s edible cheer campaign hits home with cricket fans.”
Snack brand Too Yumm!, in partnership with FCB Kinnect, launched an innovative “Too Yumm! To Cheer” campaign during India’s cricket tournament. The campaign introduced 100% edible cheer signs made of…
Mahindra Tractors launches ‘Ashwamedh’ as part of its ‘Rag Rag Laal Hai’ campaign.
Mahindra Tractors has launched ‘Ashwamedh,’ a key initiative under its nationwide ‘Rag Rag Laal Hai’ campaign, celebrating 40 years of leadership in India’s tractor industry. Flagged off from Mahindra’s Nagpur…
Anurag Kashyap & Kapil Sharma’s banter spices up Sprite’s new ad.
Sprite has launched the latest edition of its ‘Joke in a Bottle’ (JIAB) campaign, featuring a witty and entertaining ad starring comedian Kapil Sharma and filmmaker Anurag Kashyap. The ad…
Britannia 50-50 launches Season 2 of 4th Umpire for Fans.
Britannia 5050 returns with Season 2 of its popular 4th Umpire campaign, celebrating India’s love for cricket by turning everyday fans into decision-makers. Now hosted on the new platform 5050Cricket.in,…
TBWA\India and JSW Paints unveil ‘Rangon Ka Khel 2.0’ for IPL 2025.
JSW Paints has launched ‘Rangon Ka Khel 2.0’, its vibrant new campaign for IPL 2025, celebrating the spirit of cricket through colours, unity, and emotion. Featuring an energetic anthem and…
The Ad Club launches new ABBY Awards campaign.
The Advertising Club has launched its new campaign for the ABBY Awards Powered by One Show 2025, blending Bollywood flair with advertising creativity. Inspired by iconic film dialogues, the campaign…
Lakmē’s new campaign tests its sunscreen with a lie detector.
Lakmē’s new campaign, rolling out across Instagram, YouTube, and OTT platforms, highlights the authenticity of its Sun Expert SPF 50 through an IN VIVO test conducted at an independent clinical…
KFC India teams up with CarryMinati for new cult collab.
KFC India has partnered with YouTuber CarryMinati (Ajey Nagar) to launch a co-created menu item—Saucy Popcorn. This spicy, tangy twist on KFC’s classic Chicken Popcorn features Nashville sauce and comes…
RCB makes Kannada lessons sweeter with a jilebi twist.
Royal Challengers Bengaluru (RCB) has launched a unique cultural campaign inspired by the visual similarity between Kannada script and the swirled shape of a jilebi. In collaboration with agency Talented,…
SportsBaazi rolls out new campaign featuring Robin Uthappa
SportsBaazi, India’s top sports trading platform, has launched a new campaign titled “Ye Dil. Dimag. Data Ka Game Hai”, featuring World Cup winner and motivational speaker Robin Uthappa. The initiative,…
V-Guard launches romantic summer campaign: “Beat the heat, Ignite the love.”
V-Guard Industries has launched its latest summer campaign, “Hum, Tum Aur V-Guard”, showcasing how love can thrive even in the heat. Through four short films featuring a young couple, the…
HDFC MF rolls out new ‘Zindagi Ke Liye SIP’ campaign.
HDFC Asset Management has unveiled a fresh wave of its ‘Zindagi Ke Liye SIP’ campaign, aimed at educating and inspiring hesitant investors. The campaign creatively compares daily life efforts—like emotional,…
Airtel Payments Bank rolls out ‘One Card for Everything’ campaign.
Airtel Payments Bank has launched its ‘One Card for Everything’ campaign to promote the RuPay On-The-Go Card, enabled with the National Common Mobility Card (NCMC). Designed for seamless, secure payments,…
After Ganguly, Mahesh Babu, and Mohanlal, Lloyd reunites with DeepVeer.
With temperatures soaring past 40°C in many states, AC sales are booming. Blue Star targets 5 lakh units and 25–30% growth, while Godrej aims for a 50% rise in FY26.…
Kwality Wall’s launches Golden Spoon to enhance family moments.
Kwality Wall’s has launched Golden Spoon, a new range of in-home frozen desserts aimed at bringing families together and making everyday moments sweeter. Tapping into India’s growing dessert market, the…
ABP and Cadbury launch ‘Muhurtora’ campaign featuring Prosenjit.
Cadbury and ABP One have launched the 13th edition of their beloved Cadbury Mishti campaign—this year titled “Muhurtora Hok Aaro Mishti”, featuring actor Prosenjit Chatterjee. The campaign blends Bengal’s traditional…
Archana Puran Singh stars in Mankind Pharma’s latest campaign.
Mankind Pharma has unveiled a new campaign for HealthOK 100% vegetarian multivitamin tablets, featuring actress Archana Puran Singh. A vegetarian herself, Archana highlights the importance of a fully plant-based supplement…
McCain & Philips launch Air Fryer Fries for restaurant-style snacking.
McCain Foods India has partnered with Philips to introduce India’s first frozen snacks designed for air fryers. This innovation offers perfectly crispy fries that replicate restaurant-style taste and texture, catering…
Lotus Herbals targets Gen Z & millennials with new Safe Sun campaign.
Lotus Herbals has unveiled a new marketing campaign for its Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++, targeting Gen Z and millennials. The campaign, featuring OTT, TV, and social…
Shilpa Shetty fronts Mamaearth’s toxin-free mosquito repellent campaign.
Mamaearth has launched a new campaign for its toxin-free Mosquito Repellents, featuring Bollywood actress and brand ambassador Shilpa Shetty Kundra. The campaign highlights the importance of natural, safe mosquito protection…
Colgate launches its biggest discovery campaign of the year.
Colgate India’s latest campaign cleverly turned the overlooked habit of replacing toothbrushes into a powerful conversation. For five days, visitors at Mumbai’s Botanical Garden and Zoo were introduced to Indianis…
Medusa Beverages pranks audience with hilarious ‘Beer Flavoured Syrup’ campaign
Medusa Beverages, a leader in crafting innovative and premium beers, delivered a playful surprise this April Fool’s Day with a prank that left beer enthusiasts in splits. In a cleverly…
Vijay Sales expands in South India with Vijay Deverakonda.
Vijay Sales has teamed up with South Indian star Vijay Deverakonda to strengthen its presence in South India. The collaboration aims to enhance consumer engagement by leveraging Deverakonda’s mass appeal…
Kareena Kapoor can’t resist a pistachio Magnum.
Magnum Ice Cream ads are known for their luxurious, cinematic feel, often evoking a sense of indulgence and class, in stark contrast to the nostalgic charm of Kwality Wall’s campaigns.…
Porter unveils ‘Safety ki Shart Lagi’ campaign.
Porter Packers & Movers has launched the ‘Safety ki Shart Lagi’ campaign, focusing on digital and outdoor platforms. The campaign highlights real challenges in house shifting and sets a new…
Budweiser 0.0 spotlights fans in India’s music scene.
Budweiser 0.0’s ‘Yours to Take’ campaign celebrates youth, self-expression, and live music culture, shifting focus from performers to fans. This high-energy digital film captures the raw excitement of music festivals,…
Fortune Foods and Blinkit launch Ramadan ad celebrating togetherness.
Fortune Foods has partnered with Blinkit to launch an ad celebrating the spirit of Eid. The film, set in Hyderabad, follows Ibrahim as he helps his uncle, Taufiq Chacha, recreate…