Gateway To The Media Industry Insights
For generations, Indian parents have done what they’ve always believed is best boiling baby bottles and accessories to keep them clean. It’s a ritual rooted in care, passed down with…
Airbnb’s latest campaign brings together Vijay Deverakonda and Rashmika Mandanna in a film that explores a more intimate and evolving way of travelling. Titled around the idea of a ‘buddymoon’,…
Lufthansa Airlines has launched a high-impact out-of-home (OOH) campaign in collaboration with WPP Media, redefining how premium travel brands connect with audiences in urban environments. Built around the brand’s global…
Hyundai Motor India has rolled out its latest campaign, ‘Respect the Young’, for the Verna sedan, placing a sharp focus on younger consumers and their growing influence on car purchase…
Kalyan Jewellers has launched a heartfelt digital campaign for Gudi Padwa, featuring brand ambassador Pooja Sawant. The film captures the essence of new beginnings while highlighting how relationships within families…
Lux Cozi has unveiled a new digital campaign to introduce Cozi Micro Modal, the latest addition to its premium innerwear range. Featuring brand ambassador Varun Dhawan, the campaign offers a…
A new campaign by Manyavar and Mohey has created a major digital moment, crossing 300 million views within just 72 hours across platforms. The campaign features popular actors Vijay Deverakonda…
HDFC Mutual Fund has unveiled a new investor education initiative titled “Invest Like a Woman”, launched to coincide with International Women’s Day. The campaign celebrates the qualities women bring to…
Skechers, The Comfort Technology Company™, has announced the launch of HotShots, a new lifestyle sneaker collection designed for a generation constantly on the move. Blending comfort-driven innovation with bold, street-inspired…
Binance has rolled out a ₹2 crore community rewards campaign for its verified users in India, timed ahead of the Holi festival, as the exchange looks to deepen engagement in…
Himalayan, The Natural Mineral Water from Tata Consumer Products, has rolled out a new digital campaign film titled ‘Peace in a Bottle’, offering a cinematic take on modern-day overload and…
As India prepares for a high-stakes cricket season, Oreo is rallying fans across the country with a new initiative titled ‘Dream for the Team’ a campaign built on the idea…
Kia India has rolled out the all-new Seltos with a striking new launch campaign crafted by its integrated marketing and creative partner, Innocean India. Rather than simply unveiling a refreshed…
KFC India has launched a fresh campaign for its Dunked range, roping in comedian and actor Vir Das to inject humour into what the brand calls life’s everyday “dry problems.”…
Tata Capital has rolled out its new campaign, #ChampionsKiGalliyonMein, spotlighting how today’s women cricketers are inspiring and enabling the next generation of champions. Conceptualised and executed by Schbang, the campaign…
Palmonas has struck a chord online with a new digital campaign that brings together Shraddha Kapoor and Amrita Rao, cleverly reviving a long-standing Bollywood meme to promote its mangalsutra collection.…
Cornitos has rolled out a fresh, tongue-in-cheek campaign for its Korean Chilli Nachos, intentionally rejecting the formulaic K-culture themes that have become ubiquitous in the category. Developed in partnership with…
Ather Energy has rolled out its new integrated brand campaign, ‘It’s Easy on an Ather’, designed to showcase how intuitive, rider-focused technology can make everyday riding simpler and more enjoyable.…
Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has rolled out a new festive campaign in Tamil Nadu to mark Pongal, centred around its Birla Opus Style…
ZEE5 has rolled out an expansive, multi-touchpoint marketing campaign for Saali Mohabbat, its original crime–mystery thriller that has crossed 100 million watch minutes on the platform. Designed to blur the…
AWL Agri Business has introduced a limited-edition Uttarayan-themed pack for Fortune Cottonlite Refined Cottonseed Oil in Gujarat, along with the launch of its new regional campaign, Pakko Gujarati. The initiative…
Tanishq, the Tata Group’s jewellery brand, has unveiled a new television commercial that pays tribute to the enduring value and emotional depth of natural diamonds. Conceptualised by Kommune, the film…
Airbnb has rolled out a new hosting-focused campaign featuring Kartik Aaryan and Ananya Panday, using humour and misdirection to spotlight the thoughtfulness that defines a great stay. Built around the…
Emcure Pharmaceuticals has brought back its Winning Over Obesity campaign with a renewed digital-first approach, aiming to change how obesity is perceived and addressed in India. Anchored around the theme…
Kansai Nerolac Paints has rolled out a new Gen AI–powered digital campaign for Nerolac Perma NoHeat, its heat-reduction coating developed to combat rising temperatures across India. The two-film campaign has…
Britannia Cakes has rolled out a new festive campaign that shines a light on the simple joy of togetherness, positioning its cakes as a natural part of everyday celebrations during…
MAGGI has rolled out a new brand campaign titled “Me and MAGGI: So Good Together”, celebrating the warmth of human connections and the simple joy of sharing moments over a…
Charlotte Tilbury, the global luxury beauty brand founded by makeup artist Charlotte Tilbury MBE, has unveiled Rulebook for Brides, a five-part digital content series created in partnership with Nykaa. Designed…
WazirX has rolled out a new campaign titled ‘ZERO’, aimed at eliminating trading fees on its platform and making cryptocurrency participation more accessible for Indian investors. By removing transaction costs,…
Rungta Steel has released a new television commercial that brings together three of Bollywood’s biggest stars Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a vibrant and humorous film…