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ZEE5 has rolled out an expansive, multi-touchpoint marketing campaign for Saali Mohabbat, its original crime–mystery thriller that has crossed 100 million watch minutes on the platform. Designed to blur the…
AWL Agri Business has introduced a limited-edition Uttarayan-themed pack for Fortune Cottonlite Refined Cottonseed Oil in Gujarat, along with the launch of its new regional campaign, Pakko Gujarati. The initiative…
Tanishq, the Tata Group’s jewellery brand, has unveiled a new television commercial that pays tribute to the enduring value and emotional depth of natural diamonds. Conceptualised by Kommune, the film…
Airbnb has rolled out a new hosting-focused campaign featuring Kartik Aaryan and Ananya Panday, using humour and misdirection to spotlight the thoughtfulness that defines a great stay. Built around the…
Emcure Pharmaceuticals has brought back its Winning Over Obesity campaign with a renewed digital-first approach, aiming to change how obesity is perceived and addressed in India. Anchored around the theme…
Kansai Nerolac Paints has rolled out a new Gen AI–powered digital campaign for Nerolac Perma NoHeat, its heat-reduction coating developed to combat rising temperatures across India. The two-film campaign has…
Britannia Cakes has rolled out a new festive campaign that shines a light on the simple joy of togetherness, positioning its cakes as a natural part of everyday celebrations during…
MAGGI has rolled out a new brand campaign titled “Me and MAGGI: So Good Together”, celebrating the warmth of human connections and the simple joy of sharing moments over a…
Charlotte Tilbury, the global luxury beauty brand founded by makeup artist Charlotte Tilbury MBE, has unveiled Rulebook for Brides, a five-part digital content series created in partnership with Nykaa. Designed…
WazirX has rolled out a new campaign titled ‘ZERO’, aimed at eliminating trading fees on its platform and making cryptocurrency participation more accessible for Indian investors. By removing transaction costs,…
Rungta Steel has released a new television commercial that brings together three of Bollywood’s biggest stars Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a vibrant and humorous film…
Yes Madam has launched its latest advertisement starring popular television actor Anita Hassanandani, reinforcing the brand’s promise of hygienic, reliable and convenient at-home salon and wellness services. The film also…
Britannia NutriChoice has launched a fresh campaign fronted by Aamir Khan, centred around the idea that one positive choice can set off a chain reaction of better decisions. Developed by…
AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank and the first in the segment to receive RBI’s in-principle approval to transition into a Universal Bank, has rolled…
OpenAI has launched ChatGPT’s first large-scale omnichannel brand campaign in India, positioning the AI assistant as a tool that naturally fits into daily routines through intuitive, voice-first interaction. The campaign…
Bank of Baroda, one of India’s premier public sector banks, has launched its latest brand campaign with global ambassador Sachin Tendulkar at the forefront. Building on last year’s successful ‘Play…
Go Colors has introduced the new MostlySane Collection in collaboration with digital creator and actor Prajakta Koli, popularly known as MostlySane. The campaign marks a key milestone for the brand…
Digital travel platform Agoda has rolled out a new multi-film digital campaign titled “Amazing Hotel Prices,” fronted by well-known Indian entertainment personalities Sunil Grover, Ekta Kapoor, Chunky Panday and Varun…
KFC has rolled out a new campaign featuring actor Jaideep Ahlawat to spotlight its value offering the Chicken Krisper Meal priced at ₹99. The film plays on Ahlawat’s famously calm,…
MR.DIY has unveiled its new ‘Genie’ campaign featuring Rajkummar Rao, marking the second phase of their ongoing partnership. In this humorous film, Rao plays a genie who realizes he’s no…
Mondelēz International has officially introduced the iconic Lotus Biscoff biscuit to India with a new integrated campaign titled “Welcome to the Biscoff Feeling.” The launch included an immersive experience in…
Jockey has introduced its new winter athleisure campaign, Take It Outside, showcasing a premium collection designed for comfort, movement, and everyday versatility. The collection includes lightweight, warm outerwear for activities…
Centre For Sight has unveiled a new awareness campaign featuring Milind Soman to highlight early signs of cataract and encourage timely screening. The film uses humour to show how many…
Malabar Gold & Diamonds has launched the 15th edition of its Brides of India campaign, celebrating the cultural diversity of Indian bridal traditions. Featuring 22 brides and 10 celebrities including…
MasterChow has launched its latest campaign, Not Mangaya, Ghar Pe Banaya, featuring celebrity chef Ranveer Brar, encouraging home cooks to create flavour-packed Asian dishes without relying on takeout. The multi-film…
Avaada Group has introduced its new campaign, Always Clean, Always On, highlighting the soaring energy needs of AI-driven industries and the growing importance of reliable clean power. The campaign debuted…
Kellanova has released a new digital film for Kellogg’s Muesli, bringing Kajol and Tanuja together to spotlight the brand’s cross-generational appeal. The campaign centres around the product’s 12-in-1 Power Breakfast…
KFC has launched a fresh campaign starring Johny Lever to showcase its Great KFC Feastival menu, with meals priced at Rs 299. The film weaves together humour and variety, using…
Verve Media has launched the “Just Say It” campaign for SNITCH, India’s fastest-growing D2C menswear brand, to challenge the social hesitation around complimenting men. The 60-second digital film uses Snitch’s…
Indriya, Aditya Birla Jewellery, has launched a nationwide bridal campaign featuring region-specific collections inspired by the cultural heritage of Rajasthan, Gujarat, Andhra Pradesh, Telangana, Karnataka, and Maharashtra. Each collection blends…