SRK brings his dance moves to Lifebuoy’s new ad jingle.
Lifebuoy has unveiled a fresh chapter in its brand journey with a new ad campaign featuring Shah Rukh Khan dancing to a reimagined version of its iconic jingle. The commercial…
India’s OG investigative squad cracks the epic KFC case.
India’s iconic investigative trio — Shivaji Satam, Dayanand Shetty, and Narendra Gupta — reunite to crack an unexpected case: KFC’s latest dine-in offer. The mystery? 7 Boneless Chicken Strips and…
Miraggio launches holiday campaign with 3 influencers on a stylish getaway.
Miraggio broke away from traditional studio shoots with ‘The Holiday’, a limited-edition summer capsule shot in Seychelles. The brand flew real-life influencer best friends — Vrinda, Gurleen, and Ravkirat —…
Vidya Balan fronts Sleepfresh’s OOH campaign as the brand enters recliners and seating.
Sleepfresh, India’s trusted legacy brand in the mattress industry, has officially launched its OOH (Out-Of-Home) advertising campaign as part of the entry into the seating solutions category. This marks the…
Ting and Swisse launch a cheeky campaign featuring Aditya Roy Kapur.
Ting, a leading India-based advertising agency known for its for its innovative and data-driven marketing solutions has launched its latest campaign for Swisse, Australia’s No.1 wellness brand with Aditya Roy…
Snitch marks its 5th birthday with an anonymous fashion confession campaign.
Snitch, the Indian D2C menswear brand, has launched its 5th anniversary campaign in collaboration with Verve Media, offering a flat 50% discount from July 4–6 on its website and app.…
Ayushmann Khurrana stars as ‘Mr. Vacaywala’ in Agoda’s new ad, urging Indians to take a break.
Agoda has launched its new India campaign, ‘Escape the Stress, See The World For Less’, featuring Ayushmann Khurrana in a double role. The ad showcases him as a stressed worker…
HDFC Life rolls out East-focused campaign in West Bengal & Odisha to promote financial preparedness.
HDFC Life has launched a new region-focused campaign targeting West Bengal and Odisha, featuring popular Bengali actor Abir Chatterjee. With the message “Enjoy today while planning for your family’s tomorrow,”…
La Pink and Parineeti Chopra promote microplastic-free, naturally pink lips.
La Pink has launched a new campaign featuring actor and clean beauty advocate Parineeti Chopra to promote its 100% microplastic-free Strawberry Lip Balm. Emphasizing minimal glamour and mindful beauty, the…
7UP unveils new sonic identity to boost brand recall.
7UP has launched its first sonic logo in India, introducing a new audio identity to strengthen brand recall and deepen consumer connection through sound. Developed in collaboration with BrandMusiq, the…
Whisper World revolutionizes TV ads with innovative in-content advertising.
Whisper World is revolutionizing TV advertising with its In-Content Advertising (ICA) technology, seamlessly embedding branded visuals into transition scenes within TV shows. This innovative approach addresses ad fatigue—affecting 71% of…
LG launches “Radio Optimism” to spread its “Life’s Good” message through music.
LG Electronics has launched its new campaign, “Radio Optimism,” aimed at strengthening human connections and spreading positivity through music. Aligned with LG’s “Life’s Good” philosophy, the campaign addresses growing social…
FWD by Myntra’s witty campaign urges Gen Z to break from the herd.
FWD by Myntra has launched its hit campaign ‘Herd se Hatke’, a witty and relatable take on fashion sameness that urges Gen Z to break free from the “style herd.”…
OPPO unveils full ‘Aawara Gang’ story with Siddhant, Ishaan & Pooja after Ranbir’s teaser.
OPPO India has released the next phase of its ‘Live the Aawara Life’ campaign featuring Siddhant Chaturvedi, Ishaan Khatter, and Pooja Hegde. The film captures the trio escaping mundane city…
Coca-Cola and Star Wars launch global “Refresh Your Galaxy” campaign.
Coca-Cola has teamed up with Star Wars for a global summer campaign, “Refresh Your Galaxy,” featuring limited-edition Coca-Cola and Coca-Cola Zero Sugar cans and bottles adorned with 30 collectible designs…
Airtel and Posterscope launch OOH campaign against online fraud.
Airtel, in partnership with Posterscope India, has launched a high-impact out-of-home (OOH) campaign to support its latest Safe Network feature—real-time detection and blocking of fraudulent links. With the message “Blocking…
DOMS unveils INXON pen campaign with the tagline: “Write Fast. Live More.”
DOMS Industries has launched a new campaign to introduce the INXON pen, designed for ultra-smooth and fast writing using its Vacuum-Based Centrifuge Technology. Featuring an ergonomic grip and sleek design,…
Budweiser launches “Celebration in the Making” for Indian football fans.
Budweiser, official beer sponsor of the FIFA Club World Cup 2025, has launched its global campaign “Celebration in the Making” in India, bringing football fans unique experiences, cultural collaborations, and…
Myntra’s M-Now campaign addresses fashion emergencies with a star-studded cast.
Myntra has unveiled a quirky new campaign for its express delivery service, M-Now, conceptualized by DDB Mudra. Featuring Vihaan Samat, Sumukhi Suresh, Sakshi Shivdasani, and Ayesha Kanga, the two ad…
Haldiram’s unveils ‘Teej ki Meethi Lehar’ campaign with Curated Ghewar and Feni Gifting Hampers
New Delhi, 23rd June 2025: Haldiram’s, India’s traditional sweets and snacks major, has unveiled its latest festive campaign, “Teej ki Meethi Lehar,” celebrating Teej – the festival that honours the…
MOMS launches Mother Dairy’s large-scale OOH campaign in Lucknow and Varanasi.
Mumbai, 23rd June 2025: Madison World’s outdoor arm, MOMS, has launched a high-impact OOH campaign for Mother Dairy across Lucknow and Varanasi. The campaign features a mix of formats like…
Instamart’s ad promises sun-ripened mangoes delivered in 10 minutes.
Instamart has launched a first-of-its-kind sunlight-activated newspaper ad that uses photochromatic ink to turn illustrated mangoes golden under sunlight, evoking summer nostalgia and childhood memories. The creative, featuring a playful…
JM Financial launches #BachkeRehnaRe campaign to raise awareness on online scams.
JM Financial has launched its digital campaign #BachkeRehnaRe to raise awareness about the rising threat of financial scams. Centered around a humorous film titled Scam Ka Check Mate, the campaign…
G-SHOCK partners with Vicky Kaushal for new ‘Rise Above’ campaign.
G-SHOCK, the Casio watch brand, has unveiled its latest campaign, Rise Above the Shocks, featuring brand ambassador Vicky Kaushal. The campaign emphasizes resilience and celebrates youth who overcome life’s pressures…
AI in Advertising – Superpower for Growth or the Industry’s Slow Poison?
1. AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? Your POV? “AI in advertising is undeniably becoming a superpower for growth. Just like the internet era…
Del Monte highlights its can format in ‘The Better Can’ campaign.
Del Monte has launched its new campaign, ‘The Better Can’, in India to highlight its premium can-packaged juices, which offer longer freshness and a more indulgent experience compared to traditional…
Before apps, there was Appa: Zomato’s heartfelt Father’s Day ad is out.
Zomato’s new Father’s Day ad cleverly portrays dads as the original all-in-one service providers—long before apps existed. Through nostalgic storytelling, the film follows a father supporting his son over the…
SBI General Insurance honors generational wisdom in a heartfelt Father’s Day campaign.
SBI General Insurance released a heartwarming Father’s Day film celebrating the timeless wisdom in a father’s “No.” Spanning generations, the video humorously yet emotionally captures how a father’s firm refusals…
Cipla Health Launches Cipladine Campaign Featuring Neena Gupta
Cipla Health has launched a new campaign for its antiseptic brand Cipladine, titled “Cipladine – Aapka Fast Aid Expert,” featuring actress Neena Gupta as brand ambassador. The campaign highlights Cipladine’s…
HSBC Mutual Fund rolls out ‘RetireToMore’ campaign.
HSBC Mutual Fund has launched RetireToMore, a new investor education campaign encouraging Indians to view retirement as a new beginning filled with life, passion, and freedom. Backed by data from…