Gateway To The Media Industry Insights
Medusa Beverages, a leader in crafting innovative and premium beers, delivered a playful surprise this April Fool’s Day with a prank that left beer enthusiasts in splits. In a cleverly…
Vijay Sales has teamed up with South Indian star Vijay Deverakonda to strengthen its presence in South India. The collaboration aims to enhance consumer engagement by leveraging Deverakonda’s mass appeal…
Magnum Ice Cream ads are known for their luxurious, cinematic feel, often evoking a sense of indulgence and class, in stark contrast to the nostalgic charm of Kwality Wall’s campaigns.…
Porter Packers & Movers has launched the ‘Safety ki Shart Lagi’ campaign, focusing on digital and outdoor platforms. The campaign highlights real challenges in house shifting and sets a new…
Budweiser 0.0’s ‘Yours to Take’ campaign celebrates youth, self-expression, and live music culture, shifting focus from performers to fans. This high-energy digital film captures the raw excitement of music festivals,…
Fortune Foods has partnered with Blinkit to launch an ad celebrating the spirit of Eid. The film, set in Hyderabad, follows Ibrahim as he helps his uncle, Taufiq Chacha, recreate…
Anupam Mittal’s latest IG video humorously showcases bizarre pitches he’s received, including a “Husband return app” and a “GenZ slang business.” But the craziest? A KFC Boneless Bot designed to…
Big Bowl, India’s popular destination for Indian and Chinese bowls, is launching a multi-platform campaign this cricket season to boost customer engagement and brand visibility. The campaign includes a 20-second…
Good Home, a leading brand from TTK Healthcare, has launched a new campaign, “Bathroom Nahi, Freshroom,” created by Curry Nation. The campaign aims to revolutionize the air freshener category by…
Kotak Mahindra Bank has launched ‘Hausla Talks,’ a platform to share inspiring stories of ambition, courage, and success. Part of Kotak’s new brand philosophy, ‘Hausla Hai Toh Ho Jayega,’ the…
This Holi, Indica is redefining celebrations with its #AddColorToYourLife initiative, focusing on inclusivity, emotions, and care. The brand has launched two impactful digital campaigns promoting its Indica Crème Hair Color.…
Réal, a brand from Dabur India Limited, offers a wide range of healthy fruit juices and beverages. Its latest campaign encourages consumers to switch from sugary colas to Réal juices,…
Cadbury Dairy Milk’s latest campaign promotes kindness and acceptance, encouraging people to look beyond differences and embrace shared humanity. In a world often divided by backgrounds and beliefs, the brand…
Samsung has launched the Bespoke AI™ Laundry washing machine with a campaign showcasing how its advanced AI technology simplifies laundry by removing the guesswork. The campaign features Nimrat Kaur and…
Mirinda is celebrating Holi with a vibrant new campaign film that captures the brand’s playful spirit. The film showcases a lighthearted moment between a mother and son, where Mirinda transforms…
AJIO, India’s leading fashion e-tailer, has launched its innovative campaign, ‘The Great Fashion Price Crash,’ created entirely with Generative AI. This marks the brand’s commitment to cutting-edge storytelling for the…
L’Oréal Paris set a Guinness World Record for the “Most People Untying Their Hair Simultaneously” with over 500 women in Mumbai, marking the launch of their new Hyaluron Pure Shampoo…
Zepto, India’s fastest-growing quick commerce platform, launches its SuperSaver campaign featuring Akshay Kumar and Jr. NTR, promoting unbeatable prices with the tagline “Prices itne low, ek baar dekh toh loh.”…
Adani Wilmar Limited (AWL) is honoring SuPoshan Sanginis this International Women’s Day with a four-video series, ‘Stories of Sanginis: A Tribute to Their Strength,’ highlighting the impact of village volunteers…
Mamaearth has introduced Palak Tiwari as its newest brand face alongside Shilpa Shetty Kundra in a new TV campaign promoting its Ubtan Face Wash. The ad highlights the effects of…
Aqualogica, a Gen Z-focused brand under Honasa Consumer, has launched its witty new campaign, “Feels So Light, Shields So Right,” spotlighting the Glow+ Dewy Sunscreen. The ad personifies the sun…
This Women’s Day, Tanishq launches ‘Her Choice’, a thought-provoking campaign that redefines empowerment as the freedom to choose, free from societal expectations. Conceptualized by Autumn Grey, the film follows a…
Luminous Power Technologies continues its commitment to empowering women in the energy sector by releasing the third film in its award-winning #WomenInEnergy campaign on International Women’s Day. The 2023 campaign,…
Flipkart, India’s homegrown e-commerce platform, launched the compassionate ‘Line Sevak’ initiative at the Maha Kumbh Mela, one of the world’s largest spiritual gatherings. The initiative aimed to enhance the experience…
Garnier Black Naturals partners with MS Dhoni and Sakshi Singh Dhoni for a new campaign celebrating trust in hair color. The playful TVC showcases the couple’s chemistry as they endorse…
Adani Group’s latest film, Journey of Dreams, continues its Hum Karke Dikhate Hain series, showcasing the transformative power of Adani Ports. The film highlights how seamless connectivity and world-class logistics…
Mahindra Lifespaces has launched its new brand philosophy, ‘Home of Positive Energy’, emphasizing well-being through thoughtful design, natural light, and green spaces. The initiative includes a digital video commercial (DVC)…
Britannia Good Day has launched the “HEADLINES” campaign to strengthen its connection with chai, using a unique visual concept that excludes the product itself. Created by Talented.Agency, the campaign highlights…
Myntra has launched a new campaign for Myntra Birthday Blast, featuring two ad films with celebrities like Anu Malik, Maheep Kapoor, Abbas-Mastan, Usha Uthup, Kusha Kapila, Chunky Panday, and more.…
Rivaah by Tanishq, in collaboration with Tiger Baby, the creators of iconic films like Zindagi Na Milegi Dobara and Gully Boy, has launched a wedding anthem, “Main Keya Hai Hai.”…