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Mahindra Tractors, India’s leading tractor brand, celebrated Kisan Diwas with a digital film honoring the contributions of Indian farmers. Building on last year’s campaign, “Did you thank the farmer?”, Mahindra…
Makers Hive, creator of KalArm®—India’s first and one of the world’s most affordable bionic hands—has launched the #EmpowerWithKalArm campaign, which is resonating deeply with audiences nationwide. The campaign’s short film…
Flipkart’s Sad Panda campaign for Android Advantage has become a viral sensation, especially among Gen Z. The campaign features a playful metaphor where a man transforms into a panda, symbolizing…
In the last six months, air fryers have become increasingly popular, with many people, including colleagues and friends of the author, owning one. According to Amazon India, sales of air…
Bisleri International launched its #DRINKITUP sports campaign featuring Bollywood star Shahid Kapoor and prominent football players. The campaign highlights the importance of hydration in sports and promotes the excitement of…
Bandhan Mutual Fund launched the next phase of its “Badhte Raho” campaign, shifting from celebrating life’s simple moments to encouraging bold action in the present. The campaign promotes moving from…
Uber has launched its new campaign, #SafetyNeverStops, to raise awareness about the safety challenges women face while using transportation. The campaign features stand-up comedians Shreeja Chaturvedi, Shreya Priyam Roy, and…
JSW Paints has launched a new digital campaign, ‘Room of Hope’, created by TBWAIndia. The film showcases the transformation of an orphanage’s lifeless room into a vibrant, welcoming homestay, symbolizing…
Flipkart has launched its ‘End of Season Sale’ (EOSS) starting December 7, 2024, featuring over 10 lakh styles from various brands and sellers. The week-long event will include updates to…
Hyatt India has launched an innovative Food and Beverage (F&B) campaign to strengthen its leadership in the country’s luxury culinary scene. The campaign aligns with Hyatt’s core value of caring…
Taneira’s latest campaign, ‘For Beautiful Beginnings’, celebrates the emotional journey of brides across India as they transition from their childhood home to a new life. Featuring Mrunal Thakur, the campaign…
Spinz, the skincare brand from CavinKare, launches its new TVC campaign for Spinz BB Face Talc, emphasizing that special moments deserve perfection. Titled “Special Occasion Ka Special Powder,” the campaign…
Libas, a leading women’s fashion brand in India, has launched its festive campaign #SajDhajKe, featuring Bollywood actress Avneet Kaur. With the wedding season in full swing, the collection combines traditional…
Aditya Birla Sun Life Insurance (ABSLI) has launched a 3D anamorphic advertisement in Mumbai as part of its #BoodheHokeKyaBanoge campaign. Located opposite Priyadarshini Office, the ad uses advanced visual technology…
ixigo has appointed cricket star Rohit Sharma as the brand ambassador for its trains app. The partnership aims to expand ixigo’s reach and enhance its position as the go-to app…
Bisleri Vedica, a premium beverage by Bisleri International, has launched ‘Vedica, The Journey Home’, a visually stunning and emotionally powerful film that takes viewers to the source of its Himalayan…
MicroMitti, a real estate investment leader, has launched its “Sky High Investments” campaign at Devi Ahilyabai Holkar Airport in Indore, marking its first venture into OOH marketing. In partnership with…
CANTABIL Retail India Ltd. has launched its Autumn-Winter 2024 collection, offering stylish and versatile winter wear for families. The brand has also released a video showcasing the collection, highlighting its…
Swiggy has launched a new ad campaign featuring contestants from the viral YouTube show India’s Got Latent, highlighting its 10-minute meal and beverage delivery service, Bolt. The campaign, live on…
Pidilite Industries launched a new ad campaign for Roff, its tile and stone adhesive brand. The campaign highlights the importance of using high-quality adhesives like Roff to ensure durability and…
ZEE has launched its new campaign, ‘Dilfluencers’, featuring Bollywood star Jackie Shroff. The campaign highlights ZEE’s iconic TV characters as trusted, emotional influencers who connect with viewers far beyond social…
Nutrela has appointed Bollywood actress and wellness advocate Shilpa Shetty as its new brand ambassador. Known for its high-quality soya products, Nutrela offers a variety of Soya Nuggets, chunks, mini…
Aditya Birla Sun Life Insurance (ABSLI) has launched its new brand campaign, ‘Boodhe Hoke Kya Banoge’, aimed at encouraging people to rethink their retirement planning. The campaign highlights the growing…
Britannia has launched Pure Magic Choco Stars, a new chocolate cream cookie that redefines cream-filled treats with its innovative open-cream design. Unlike traditional sandwich biscuits, the Choco Stars feature a…
BigBasket, India’s largest online grocery platform, has entered the quick commerce space by offering toys and games for delivery within 10 minutes, alongside its usual grocery items. To celebrate Children’s…
On the occasion of Children’s Day, HSBC Mutual fund has unveiled “Naye Nazariye Ki Udaan”, an interesting digital film that aims to raise awareness about the significance of early financial…
As the wedding season kicks off, Myntra has partnered with Bollywood star Anushka Sharma to launch a new campaign showcasing six stunning makeup looks for every wedding occasion. The campaign…
CNN International Commercial and Hyundai Motor Company have teamed up for a campaign that highlights inspiring global success stories. This initiative blends advertising, branded content, and sponsorship to reflect Hyundai’s…
Muthoot Finance, India’s leading gold loan NBFC, has launched an ad campaign titled ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ featuring Amitabh Bachchan. The campaign includes three ads showcasing Muthoot’s financial…
Upstox has launched a brand campaign for Muhurat Trading, blending tradition with modern investment opportunities to encourage equity participation this Diwali. The campaign, titled “Iss Diwali, Kuch Naya,” promotes new…