Gateway To The Media Industry Insights
Skinn by Titan has unveiled a new campaign, “Fine Fragrances for Every Hour, Every Day,” for its latest fragrance collection, Skinn 24Seven. The campaign highlights how these fragrances seamlessly adapt…
U&i, a leading Indian lifestyle tech accessories brand, has launched a new digital ad featuring Bollywood star Shahid Kapoor. The campaign reflects U&i’s core values of innovation, style, and reliability,…
Amazon India has launched the “DikhogeTohBikoge” campaign to promote the simplicity and effectiveness of selling on its platform for small businesses. The campaign features three humorous ads that depict unconventional…
Myntra has launched its new campaign, “Fashion With Caution,” featuring Bollywood stars Ranbir Kapoor and Triptii Dimri, along with Sushant Singh as the charismatic reporter. The campaign humorously highlights the…
Motilal Oswal AMC has launched a Republic Day campaign combining patriotism with financial empowerment. The ad features a wife encouraging her husband to start an SIP, symbolizing the ease of…
Piramal Pharma’s India Consumer Healthcare (ICH) has launched the #SwitchToSofter campaign for its baby care brand, Little’s®, featuring actress Yami Gautam as the new brand ambassador. The campaign introduces Little’s…
Motilal Oswal Group, a trusted name in India’s financial services sector, has been repeatedly targeted by scammers attempting to misuse its reputation. Through proactive steps and with the help of…
Ludic, a footwear brand, has launched its latest slider collection with a humorous ad campaign, “Comfort Aisa, Ki Ab Kya Bataayein,” blending nostalgia and comedy. The campaign highlights the comfort…
Havells India has launched two campaigns featuring Bollywood star Vicky Kaushal to promote its grooming range, including the Havells Super Grooming Kit and trimmer. The campaigns emphasize the message #TakeChargeofYourLook,…
Instagram has announced the launch of Edits, a new video editing app designed to rival TikTok’s CapCut. Scheduled for release on March 13, 2025, the app offers creators advanced tools…
Centerfruit, from Perfetti Van Melle, has launched an exciting new campaign featuring the tagline “Kaisi Jeebh Laplapayee,” which highlights the brand’s promise of an irresistible fruity taste. The campaign introduces…
JK Lakshmi Cement (JKLC) launched a new TVC featuring Indian cricket captain Rohit Sharma as part of its rebranding campaign, ‘Soch Karo Buland.’ The ad, created by Fisheye Creative Solutions,…
Knauf India, a leader in building materials, has launched an Out-of-Home (OOH) campaign across key airports in India to target business travelers, architects, and builders. The campaign highlights Knauf’s focus…
Fwd by Myntra’s latest ad features chess legends Gukesh Dommaraju and Viswanathan Anand in a humorous exchange. The ad opens with Gukesh getting a tattoo while Anand, sitting nearby, asks…
Xiaomi India has partnered with Bollywood actor Sonu Sood to showcase the durability of the new Redmi Note 14 Pro+ 5G, following the release of his film Fateh. In a…
Nilon’s new ad campaign for their Regional Pickles range showcases a South Indian family whose dinner transforms into a fun experience as they begin speaking the language of the pickle’s…
Innisfree, the South Korean skincare brand, has launched its first brand film featuring Wamiqa Gabbi as its debut ambassador. Produced by Social Whistles Studio, the film takes viewers on a…
Federal Bank has launched its ‘Pongalo Pongal’ campaign to celebrate the Pongal festival in Tamil Nadu, running from January 5 to 20, 2025. The campaign offers up to 10% discounts…
SW Network has teamed up with Cleartrip to launch a fun campaign featuring bestselling author Chetan Bhagat, debunking common travel-saving myths. The campaign targets popular yet ineffective hacks like booking…
PBPartners, under Policybazaar Insurance Brokers, launched a regional billboard campaign in Lucknow, Varanasi, and Patna to honor top-performing agents in Life, Motor, and Health insurance categories. The billboards celebrated their…
Wellbeing Nutrition kicks off 2025 with its new “Unhustle Fitness” campaign, challenging traditional fitness narratives that emphasize constant hustle. The campaign encourages a shift towards recovery, balance, and incremental progress…
Britannia has launched a CSR campaign that turns traditional billboard advertising on its head. Titled Nature Shapes Britannia, the campaign embraces trees as part of the creative strategy, letting them…
Azhar Iqubal, Shark Tank India judge and Inshorts co-founder, has launched Fenado AI with Manish Singh Bisht, former Inshorts tech head. Fenado AI enables users to create apps and websites…
Pepperfry, India’s leading furniture and home décor marketplace, is celebrating its 13th anniversary. Since its launch in 2012, the platform has become a trusted destination for home solutions, offering over…
McDonald’s has launched a new campaign featuring WWE icon John Cena to promote its updated McValue menu. The ad, created by Wieden+Kennedy New York, showcases Cena delivering an inspirational monologue…
Tata Play has launched its new campaign, ‘Sirf Lage Mehenga,’ celebrating the New Year and harvest season. The campaign promotes Tata Play’s Super Value Packs, offering budget-friendly entertainment across various…
Zepto has launched a new out-of-home (OOH) campaign in Uttar Pradesh, using puns and song-inspired wordplay to capture attention on the streets of cities like Bareilly, Gorakhpur, Ghaziabad, and Saharanpur.…
Eveready Industries India Ltd has partnered with Zepto, India’s fastest-growing consumer internet company, to offer rapid delivery of its Ultima Batteries across multiple cities. This collaboration addresses the urgent need…
Godrej No.1, a popular soap brand from Godrej Consumer Products, has launched a new TV commercial as part of its ‘Dil Se Khoobsurat’ campaign. Known for its natural ingredients like…
Karisma Kapoor has joined Oleev as its brand ambassador, inspiring women to prioritize health and make thoughtful choices for themselves and their families. Oleev’s latest campaign, featuring Kapoor, encourages breaking…