Why Zepto chose Soan Papdi for its festive campaign.
Soan Papdi, once a cherished Diwali treat, is now more famous for being an unwanted gift passed around during the festivities. To revive its image, Zepto launched the “Make Soan…
Hyundai’s new CNG car offers extra space for all your bags.
Confused about luggage space in taxis for airport trips? Hyundai Motor India has tackled this with the new EXTER and Grand i10 NIOS Hy-CNG Duo, which feature a unique CNG…
Signify launches TVC featuring Dravid: ‘Hum Raaton Mein Sooraj Ugaate Hain’
Ahead of the festive season, Signify launched a new TVC featuring brand ambassador Rahul Dravid. The campaign emphasizes innovation, tradition, and the power of light to impact lives positively. Titled…
Sokudo Electric partners with Kiku Sharda for a new campaign.
Sokudo Electric, an Indian electric two-wheeler manufacturer, has teamed up with comedian Kiku Sharda to promote the savings and sustainability of its scooters. In the new campaign, Sharda highlights that…
CARS24’s festive film highlights the magic of memories.
This festive season, CARS24 launches an emotional brand film that illustrates how a simple drive can revive cherished memories. Featuring Kuldeep Sareen and Chandan Anand, the story follows a father…
Save big with Flipkart’s Big Billion Days deals!
Ahead of the Big Billion Day sale, Flipkart launched two humorous campaigns, ‘Math of the Big Billion Days’ and ‘Big Billion Days Cover Up’, created by DDB Mudra Group. These…
YesMadam promotes inclusivity in a heartfelt Diwali campaign with Shraddha.
YesMadam, a leading at-home salon service in India, has launched a heartfelt Diwali campaign featuring Bollywood star Shraddha Kapoor. The campaign emphasizes inclusivity and trust, building on last year’s successful…
Orient Electric’s campaign highlights innovative lighting solutions.
Orient Electric Limited, part of the CK Birla Group, has launched a digital campaign titled “Thoughtfully Curated Lights for Your Home” to showcase its innovative lighting solutions for modern living…
Badshah Masala Launches #BadshahSangNavrang for Navratri
This Navratri, Badshah Masala has launched #BadshahSangNavrang, a 9-day campaign blending the festival’s vibrant colors with unique recipes. Created by Tonic Worldwide, the campaign celebrates Navratri by matching each day’s…
Bisleri POP launches #FlavourOfLove with Ishaan Khatter and Palak Tiwari.
Bisleri International has announced Bollywood stars Ishaan Khatter and Palak Tiwari as brand ambassadors for Bisleri Pop, their orange-flavored fizzy drink. The #FlavourOfLove campaign, inspired by the simplicity of 1950s…
Piramal Finance supports Bharat’s underserved customers.
Piramal Capital & Housing Finance Limited has launched the second phase of its campaign, “Hum Kaagaz Se Zyada Neeyat Dekhte Hai,” aimed at empowering underserved customers in Bharat by improving…
Swiggy Instamart rolls out new campaign with Dandiya queen Falguni Pathak.
As Navratri celebrations unfold, Swiggy Instamart has teamed up with Dandiya queen Falguni Pathak to infuse her vibrant Garba energy into its latest campaign. The humorous film portrays Falguni as…
Amazon Ads launches AI image generation tool in India to boost creativity.
Amazon Ads has launched its AI-powered image generation tool in beta for advertisers in India. This generative AI solution helps brands create lifestyle-themed images at scale to improve ad performance.…
Uber’s new campaign features Jackie and Tiger Shroff.
Uber has launched a new brand campaign featuring the popular father-son duo Jackie and Tiger Shroff. The campaign aims to redefine urban mobility by showcasing how Uber simplifies travel, allowing…
Movado’s new campaign stars Sidharth Malhotra!
Movado, the renowned Swiss watchmaker, has launched a new campaign featuring Bollywood star and brand ambassador, Sidharth Malhotra. The campaign showcases the actor wearing designs from Movado’s iconic collections, including…
Dream11 Launches ‘Be a True Fan’ Campaign for Women’s WC!
Dream11, one of the world’s largest fantasy sports platforms with over 220 million users, has launched an advertising campaign titled “Poora Fan Bano” in anticipation of the Women’s Cricket World…
Kenstar launches the festive campaign “Houseful of Joy.”
Kenstar is on an impressive growth trajectory after a record-breaking summer, solidifying its leadership in the cooler market. As the festive season nears, the brand is set to launch a…
“Paw-some Diwali: OnePlus Celebrates Pets This Festive Season!”
OnePlus is making a splash this Diwali with its new campaign, “Make It Special for Everyone,” which puts pets in the spotlight. Unlike last year’s focus on family reunions, this…
BigCash appoints Nawazuddin Siddiqui as brand ambassador.
BigCash, a leading real money gaming platform in India, has partnered with renowned Bollywood actor Nawazuddin Siddiqui as its new brand ambassador. His authentic persona aligns with BigCash’s latest campaign,…
Just Herbs launches a campaign with Zeenat Aman and Rakul Preet Singh.
Ayurveda inspired beauty and personal care brand, Just Herbs today announces the launch of its latest brand campaign featuring the legendary Zeenat Aman and the glamorous Rakul Preet Singh. The…
Celebrate Joy with Godrej & Boyce’s ‘Khushiyon Ke Rakhwale’!
Godrej & Boyce has launched a new campaign called ‘Khushiyon Ke Rakhwale’ through its Security Solutions division, highlighting the importance of home security in protecting what matters most. The campaign…
Alia Bhatt Becomes Global Face of L’Oréal Paris!
L’Oréal Paris has named Alia Bhatt as its new global brand ambassador. Starting from September 2024, Alia will feature in the French beauty brand’s campaigns, joining a group of famous…
Nihar Naturals Launches “Pujo Ready” TVC for Durga Pujo!
Marico Limited has launched a new TV commercial for Nihar Naturals as part of its Durga Pujo campaign, titled “Pujo Ready with Nihar.” This festive campaign highlights the importance of…
Dell Technologies sparks nostalgia with its new AI campaign.
Dell Technologies has launched a festive campaign called “Sweets,” showcasing the PC as an essential tool for users. This campaign emphasizes Dell’s dedication to innovation and aims to empower customers…
Britannia’s AI campaign reaches rural India without internet access.
Britannia Milk Bikis has launched a unique campaign, “Parvarish Ki Baat Papa Tripathi Ke Saath,” in collaboration with Mindshare India, to promote shared parenting. The campaign features actor Pankaj Tripathi,…
Taapsee Pannu Stars in Swiss Beauty’s Festive Ads!
Swiss Beauty, India’s fastest-growing beauty brand, has launched its festive campaign “Sawar Ke Aana” featuring actress Taapsee Pannu as the brand ambassador. The campaign encourages everyone to elevate their looks…
Flipkart launches ‘Big Sale of Small Things.’
Flipkart is launching the “Big Sale of Small Things” campaign to highlight often-overlooked items like fashion accessories, books, small electronics, and home décor during the Big Billion Days (BBD) Sale.…
PureSense enlists Soha Ali Khan to launch Watermelon Burst Glow Face Serum.
Soha Ali Khan has teamed up with PureSense, a skincare brand from Marico, to launch the Watermelon Burst Glow Face Serum. This pink, shimmer-infused serum features 2% hyaluronic acid and…
John Abraham captures the thrill of riding in the Aprilia RS457 ad campaign.
Piaggio Vehicles Pvt Ltd has launched a cinematic digital ad campaign featuring Bollywood star and motorcycle enthusiast John Abraham, promoting the new Aprilia RS457. This campaign, directed by Nigel Simpkiss,…
redBus unveils new ad campaign showcasing features beyond booking.
redBus has launched a new ad campaign showcasing app features beyond standard bus bookings. Directed by acclaimed filmmaker Gautham Vasudev Menon, the campaign stars comedian Nirmal Pillai and actress Samyuktha…