Gateway To The Media Industry Insights
Axis Max Life Insurance, formerly Max Life Insurance, has unveiled a refreshed brand identity to mark a key milestone. To celebrate, the company has partnered with Swiggy to offer a…
WPP and Universal Music Group (UMG) have formed a strategic partnership to offer brands advanced audience engagement strategies using music. The collaboration merges UMG’s artists, labels, and global data insights…
Glance has launched Glance TV, a groundbreaking feature that transforms idle TV screens into AI-powered smart surfaces. Initially rolled out in India with Airtel as its first partner, Glance TV…
DOMS Industries has appointed Media Care to handle the digital marketing for its ‘Amariz’ brand. Media Care will develop campaigns, create content, manage influencer marketing, and oversee social media ads…
82.5 Communications, part of the Ogilvy Group, has won the mandate to lead the launch campaign for Indian Craft Brewery (ICB), a new microbrewery in Bengaluru. The agency will handle…
ZEE Entertainment and Yamaha Motors have collaborated to reinvent Yamaha’s iconic “The Call of the Blue” campaign with the contestants of Sa Re Ga Ma Pa. This partnership brings a…
Tempest Advertising participated in the JITO Ladies Premier League player auction and successfully acquired one of the six teams, bidding for top players. The auction featured players ranging from 20…
Global digital agency DEPT® has partnered with Shopify to help businesses unlock the future of commerce. Combining DEPT®’s expertise in technology and marketing with Shopify’s scalable platform, the partnership offers…
Teads has strengthened its partnership with VIDAA USA, enhancing CTV advertising campaigns globally. This collaboration allows Teads to deliver impactful ads on VIDAA-powered smart TVs, including those by Hisense, Toshiba,…
Liberty General Insurance has partnered with Profectus Capital to offer tailored insurance solutions for Micro, Small, and Medium Enterprises (MSMEs) in India. The collaboration aims to enhance financial security for…
Trip.com has partnered with Meru Utama (VGI Airports) to launch a high-visibility brand campaign at Kuala Lumpur International Airport (KLIA). The campaign will feature Trip.com branding across key OOH spaces,…
Salt Oral Care, India’s premium oral care brand, has partnered with quick-commerce platform Zepto to offer fast delivery of its luxury products. This collaboration makes Salt’s top-selling items, including Dawn…
Sokrati, a leading digital growth agency in India, has announced a strategic partnership with VWO, a global leader in A/B testing and conversion rate optimization. This collaboration aims to enhance…
As Diwali approaches, the longing for home intensifies, often hampered by ticket frustrations. Recognizing this, Cadbury Celebrations has launched the #CadburyCelebrationsConfirmedTicket campaign in collaboration with IRCTC, aimed at easing the…
Comscore has partnered with IAMAI to conduct a comprehensive study of India’s Connected TV (CTV) market, aimed at providing valuable insights for brands, publishers, OTT platforms, agencies, and broadcasters. As…
The Tennis Premier League (TPL) has partnered with Viacom18 as its official broadcast partner for the sixth season, taking place at the Cricket Club of India from December 3 to…
Pitchfork Partners Strategic Consulting LLP has been appointed as the communications agency for Ashley Madison, a global married dating site. Pitchfork will manage PR, social, and digital strategies for the…
Taboola, a leader in online recommendations, has partnered with Jounce Media to ensure its Taboola Select publisher network is free from Made for Advertising (MFA) sites, which account for 15%…
Amazon recently acquired certain assets of MX Player, including the MX Player app, a leading free streaming OTT service in India. With this acquisition, Amazon is merging two of India’s…
Diageo has strengthened its partnership with Enormous Brands, appointing the agency to manage its creative strategy. Enormous Brands will oversee the brand strategies and creative solutions for Royal Challenge, Signature,…
ZEE5, India’s prominent video streaming platform, returned as the title sponsor of Kyoorius Designyatra 2024 for the second consecutive year. Held from 26th to 28th September in Goa, the event…
Vodafone and Intelsat have renewed their partnership to improve satellite connectivity for organizations in hard-to-reach areas and disaster zones. This expanded collaboration will enhance Vodafone’s terrestrial networks, enabling businesses, governments,…
Crosshairs Communication has secured the PR mandate for the India Today Conclave 2024, set for September 25-26 at Taj Lands’ End, marking over a decade of partnership. As the official…
Vi-John Healthcare India, a leading manufacturer of personal care and healthcare products, has appointed dentsu X to handle the integrated media mandate for its Shaving Category following a competitive pitch.…
MARS Cosmetics, a premier name in the beauty industry, is thrilled to announce its strategic partnership with Shoppers Stop, one of India’s most renowned retail chains. This collaboration aims to…
Max Factor, renowned for its Hollywood heritage, is making its debut in India’s retail market through a partnership with Shoppers Stop and House of Beauty. By the end of the…
Proximic by Comscore and FreeWheel have teamed up to introduce privacy-focused, ID-free audience targeting for CTV. This collaboration integrates Proximic’s data into FreeWheel’s ad management platform, enabling publishers to access…
Integrated marketing agency Hashtag Orange has been chosen to spearhead Zuno General Insurance’s latest campaign, titled ‘Well Done Vivaan’. This campaign promotes Zuno’s new Pay How You Drive (PHYD) add-on…
JioCinema, the Indian streaming platform of Viacom18,hosted the Semi-Final Round of Judging for the 52nd International Emmy® Awards in Mumbai.The event featured an esteemed panel of industry luminaries, including Tisca…
SBI Life Insurance has become a Gold Sponsor for the Paralympic Committee of India (PCI) for the Paris 2024 Paralympic Games, starting on August 28, 2024. This partnership aims to…