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Lenskart has launched Phonic, an innovative audio eyewear that blends premium sound with stylish frames, allowing users to take calls, listen to music, and use voice assistants hands-free. To enhance…
Nielsen will provide data-driven insights to enhance advertising transparency and campaign performance on JioHotstar. Using tools like Nielsen ONE Ads and Volumetric and Reach Analysis, advertisers can track impressions, clicks,…
Hyatt Centric Chandigarh has unveiled PVT LTD, a premium, invitation-only speakeasy bar designed to provide an unparalleled luxury experience for the city’s elite. The brand strategy, visual identity, and all…
Paramount Global and Nielsen have signed a multi-year deal for audience measurement across all Paramount platforms, including broadcast, cable, and streaming (Paramount+ and Pluto TV). Paramount will utilize Nielsen’s new…
Air Canada has appointed Actimedia PR & Digital for its pan-India communications mandate, a partnership facilitated by The PC Agency, which also supports the airline’s PR across EMEA and India.…
Universal Music Group (UMG) and Spotify have announced new multi-year agreements for Recorded Music and Music Publishing, focusing on growth, innovation, and enhancing the success of artists and songwriters. The…
Swiggy’s SNACC app has partnered with The Whole Truth to deliver clean-label protein shakes and bars within 10 minutes, enhancing its range of healthy snack options. This follows SNACC’s collaboration…
AiVANTA, a leader in AI-powered enterprise video solutions, and UnScript, an AI-driven video automation platform, have partnered to revolutionize video content creation for businesses. UnScript’s technology enables the production of…
Uber has announced a strategic partnership with the Airports Authority of India (AAI) at Prayagraj Airport to enhance transportation for millions of pilgrims visiting the Maha Kumbh Mela 2025. The…
Prasar Bharati has partnered with Jio Stores to expand the reach of its OTT platform, WAVES, which offers a range of content from Doordarshan (DD) and All India Radio (AIR).…
Guess Inc. has launched GUESS JEANS in India through a long-term franchise partnership with Tata CLiQ, Tata Group’s e-commerce platform. Tata CLiQ will serve as the official retailer, offering the…
SW Network has teamed up with Cleartrip to launch a fun campaign featuring bestselling author Chetan Bhagat, debunking common travel-saving myths. The campaign targets popular yet ineffective hacks like booking…
PUMA India has partnered with badminton star and two-time Olympic medalist PV Sindhu in a multi-year deal, marking its entry into badminton. This collaboration aims to boost badminton’s profile in…
POCO India has announced Bollywood actor Akshay Kumar as its brand ambassador, just ahead of the POCO X7 series launch on January 9 at 5:30 PM. This collaboration aligns with…
Eveready Industries India Ltd has partnered with Zepto, India’s fastest-growing consumer internet company, to offer rapid delivery of its Ultima Batteries across multiple cities. This collaboration addresses the urgent need…
Republic Media Network and Samsung have teamed up for a groundbreaking partnership in India’s content-tech space, integrating Samsung’s Z Series/S24 Ultra devices into Republic’s newsrooms and broadcasts. This collaboration aims…
Axis Max Life Insurance, formerly Max Life Insurance, has unveiled a refreshed brand identity to mark a key milestone. To celebrate, the company has partnered with Swiggy to offer a…
WPP and Universal Music Group (UMG) have formed a strategic partnership to offer brands advanced audience engagement strategies using music. The collaboration merges UMG’s artists, labels, and global data insights…
Glance has launched Glance TV, a groundbreaking feature that transforms idle TV screens into AI-powered smart surfaces. Initially rolled out in India with Airtel as its first partner, Glance TV…
DOMS Industries has appointed Media Care to handle the digital marketing for its ‘Amariz’ brand. Media Care will develop campaigns, create content, manage influencer marketing, and oversee social media ads…
82.5 Communications, part of the Ogilvy Group, has won the mandate to lead the launch campaign for Indian Craft Brewery (ICB), a new microbrewery in Bengaluru. The agency will handle…
ZEE Entertainment and Yamaha Motors have collaborated to reinvent Yamaha’s iconic “The Call of the Blue” campaign with the contestants of Sa Re Ga Ma Pa. This partnership brings a…
Tempest Advertising participated in the JITO Ladies Premier League player auction and successfully acquired one of the six teams, bidding for top players. The auction featured players ranging from 20…
Global digital agency DEPT® has partnered with Shopify to help businesses unlock the future of commerce. Combining DEPT®’s expertise in technology and marketing with Shopify’s scalable platform, the partnership offers…
Teads has strengthened its partnership with VIDAA USA, enhancing CTV advertising campaigns globally. This collaboration allows Teads to deliver impactful ads on VIDAA-powered smart TVs, including those by Hisense, Toshiba,…
Liberty General Insurance has partnered with Profectus Capital to offer tailored insurance solutions for Micro, Small, and Medium Enterprises (MSMEs) in India. The collaboration aims to enhance financial security for…
Trip.com has partnered with Meru Utama (VGI Airports) to launch a high-visibility brand campaign at Kuala Lumpur International Airport (KLIA). The campaign will feature Trip.com branding across key OOH spaces,…
Salt Oral Care, India’s premium oral care brand, has partnered with quick-commerce platform Zepto to offer fast delivery of its luxury products. This collaboration makes Salt’s top-selling items, including Dawn…
Sokrati, a leading digital growth agency in India, has announced a strategic partnership with VWO, a global leader in A/B testing and conversion rate optimization. This collaboration aims to enhance…
As Diwali approaches, the longing for home intensifies, often hampered by ticket frustrations. Recognizing this, Cadbury Celebrations has launched the #CadburyCelebrationsConfirmedTicket campaign in collaboration with IRCTC, aimed at easing the…