Gateway To The Media Industry Insights
SBI Life Insurance has become a Gold Sponsor for the Paralympic Committee of India (PCI) for the Paris 2024 Paralympic Games, starting on August 28, 2024. This partnership aims to…
GroupM, WPP’s media investment group, has launched a global Integrated Commerce Management solution in partnership with Pacvue. This new solution merges GroupM’s data and expertise with Pacvue’s technology to streamline…
Shoppers Stop, a leading fashion and lifestyle retailer in India, has teamed up with Single.id, a pioneer in cross-reward program identification, to enhance the shopping experience for its customers. The…
At SIGGRAPH, WPP showcased the next phase of its partnership with NVIDIA, utilizing the new NVIDIA NIM microservices for Universal Scene Description (OpenUSD) to create generative 3D landscapes and worlds…
Times Innovative Media Ltd (Times OOH), a leading player in Out-of-Home (OOH) advertising, has secured exclusive advertising rights for Mumbai Metro Line 3. This achievement solidifies Times OOH’s reputation for…
Standard Chartered Bank and the Museum of Solutions in Mumbai have teamed up to launch the Futuremakers programme, aimed at empowering 100 children from Brihanmumbai Municipal Corporation (BMC) schools. This…
Actor Ashish Vidyarthi has joined forces with WHILL India, a leading provider of personal mobility solutions, to revolutionize the Indian mobility market. This partnership is set to enhance accessibility and…
Foster Digital, a young and dynamic digital marketing firm, is pleased to share the news of its most recent accomplishment: getting the mandate for social media management and visual content…
The Marcom Avenue, a leading independently held integrated marketing agency announces its successful two-year partnership with Reliance MET City, as they began their second year of partnership. Reliance MET City…
Max Life Insurance is excited to extend its partnership with Star Sports for Team India’s Homecoming celebration after their remarkable World Cup win! Titled “India ke Bharose Ka Number 99.65%,”…
Shemaroo Entertainment has partnered with GMetri to expand ShemarooVerse, their metaverse platform, into immersive AI gaming. This collaboration introduces IP-based games based on popular Bollywood films like ‘Jab We Met’,…
Beatgrid has partnered with Disney Star to offer cross-platform measurement insights, leveraging Beatgrid’s advanced deterministic measurement technology. This collaboration uses Automatic Content Recognition (ACR) to gauge campaign performance across both…
Riya Group has formed a strategic alliance with Air India Express to integrate its visa services on the airline’s website. This partnership allows customers to easily access and apply for…
Platinum Outdoor, a unit of Madison World, has launched an extensive OOH campaign titled ‘Hum Samajhte Hain Business’ for Godrej Capital, the financial services arm of Godrej Industries Group. The…
Collective Artists Network’s Big Bang Social has partnered with Impresario, the company behind SOCIAL, antiSOCIAL, and Smoke House Deli, to empower creators and celebrate local culture. SOCIAL will provide a…
Stratefix Consulting, an execution-driven business consultancy for SMEs, has partnered with Stone Sapphire India Pvt. Ltd. (SSIPL) to enhance SSIPL’s position in the Indian toy industry and build a highly…
MediaSmart, an Affle company, announced a strategic partnership with TCL, the world’s largest Android TV manufacturer, to integrate their inventory with advertisers on Connected TV (CTV). This collaboration aims to…