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WPP, the world’s largest advertising agency, has announced a new policy requiring employees to work from the office at least four days a week, effective April. CEO Mark Read emphasized…
Premjeet Sodhi has been appointed Global Lead for Measurement & Analytics at OpenDoor, WPP’s dedicated division managing Amazon’s account. Announcing the move on LinkedIn, Sodhi expressed his excitement to drive…
WPP has appointed Deepa Jatkar, formerly of Wavemaker, as India head for OpenDoor, a specialized unit created to manage Amazon’s media account. Amazon’s media business, considered the “Global Media Pitch…
WPP and Universal Music Group (UMG) have formed a strategic partnership to offer brands advanced audience engagement strategies using music. The collaboration merges UMG’s artists, labels, and global data insights…
WPP has announced a new investment in India with the opening of a state-of-the-art campus in Chennai, marking its third campus in the country after Mumbai and Gurgaon. India, WPP’s…
WPP’s THOMPSON, part of the VML network, has secured a $1.9B, 10-year contract to continue managing the U.S. Marine Corps Recruiting Command (MCRC) Advertising Program. This long-standing partnership, which dates…
WPP has announced a global partnership with Roblox, enhancing their collaboration on interactive brand content and advertising. This alliance aims to leverage Roblox as a media channel to engage Gen…
WPP has been awarded Amazon’s substantial media account for APAC and EMEA regions, while OMG will manage it in the Americas. This marks a significant shift for Amazon, which has…
Unilever has announced that it is consolidating the creative and strategic duties for its global beauty brands under WPP. WPP, which already manages key Unilever brands like Dove and Vaseline…
GroupM, the media investment group under WPP, has announced the appointment of Ajay Mehta as Head of Content & Creative Services. Mehta, who previously served as Chief Content Officer at…
GroupM, WPP’s media investment group, has launched a global Integrated Commerce Management solution in partnership with Pacvue. This new solution merges GroupM’s data and expertise with Pacvue’s technology to streamline…
WPP is nearing an $800 million deal to sell its majority stake in financial communications firm FGS Global to private equity firm KKR. The transaction, expected to be announced alongside…
At SIGGRAPH, WPP showcased the next phase of its partnership with NVIDIA, utilizing the new NVIDIA NIM microservices for Universal Scene Description (OpenUSD) to create generative 3D landscapes and worlds…
WPP has appointed Philip Jansen as a Non-Executive Director and Chair-designate, effective September 16, 2024. He will succeed Roberto Quarta as Non-Executive Chair starting January 1, 2025. Jansen, who was…
WPP has appointed Brian Lesser as GroupM’s global CEO, succeeding Christian Juhl, who will become President of Corporate Development at WPP. Lesser, formerly CEO of InfoSum, has a decade-long history…
GroupM, WPP’s media investment group, has announced the promotion of Ashwin Padmanabhan to Chief Operating Officer for South Asia. In his new role, Ashwin will oversee a streamlined structure that…
WPP and IBM have launched a new B2B solution powered by IBM’s AI and data platform, watsonx, aimed at revolutionizing how B2B marketers identify and engage clients throughout the buying…
GroupM, WPP’s media investment group, announced the consolidation of its Content, Sports, and Entertainment offerings into GroupM Content and Sport. This unified platform will offer GroupM clients exclusive access to…
On the first day of the ABBY Awards at Goafest 2024, a remarkable 3,506 entries were submitted by 273 companies. This included 1,258 entries from 73 media agencies and 2,248…
GroupM, WPP’s media investment group, has appointed Toby Jenner as Global President, GroupM Clients. In this role, Jenner will lead GroupM’s global proposition, go-to-market strategy, and oversee its growth, marketing,…
Whisper Media, a technology-driven media company, is excited to announce the addition of Nidhee Kekre to its advisory board. With an impressive career spanning over two decades in business strategy…
Reportedly, IPG Mediabrands, WPP, and Omnicom Media Group have been shortlisted by Amazon for the pitch process to secure its media mandate, as per Campaign US. The briefing for Amazon’s…
Infectious Advertising has appointed Prashanth Kumar as Chief Digital Officer. Kumar has worked in India, South East Asia, China, UK and GCC with agencies including Dentsu Aegis, Publicis, WPP and…
Global digital marketing agency iProspect has roped in Garima Bijlani as managing partner – North. Previously, Bijlani was partner digital at Neo Media World. Prior to joining Neo Media World…